Elif KURT
Product Marketing Specialist
Istanbul
Summary
Result-oriented and data-driven Product Marketing Specialist with experience in the payment systems, specializing in product development, market analysis, and a knack for transforming customer needs into successful product strategies. Experienced in designing impactful campaigns that reach millions, optimize product positioning, and drive business growth through targeted marketing initiatives. Skilled in collaborating across teams to execute marketing strategies and producing insights that drive strategic direction. Eager to transition into a Product Specialist role to contribute to a forward-thinking team and support product innovation to drive product performance and customer satisfaction.
Overview
6
6
years of professional experience
2
2
Certifications
Work History
Product Owner Team Member of Maximiles Black|Debit
Türkiye İş Bankası A.Ş. - Payment Systems Division
12.2023 - Current
- Determining marketing strategies for products and services, creating credit and debit card campaigns that reach the target audience covering millions of customer
- Developing high-quality advertising and promotional content by working in coordination with design and media teams
- Providing a holistic product experience by collaborating with different teams such as sales, customer support and product development
- Increasing customer reach by promoting products and campaigns through digital channels
- Contributing to the improvement of products by analyzing customer feedback
- Conducting comprehensive competitor analysis to customize products and services according to customer needs and to differentiate our products in the marketplace effectively
- Generating comprehensive reports to share with management by making data-based analyses for strategic decisions to determine future credit, debit card goals and marketing strategies
- Participating in a project with consulting team to increase market share
- Analyzed data and performed trend analysis to ensure customer expectations
- Established partnerships with businesses to leverage synergies for mutual growth opportunities
Strategy Analyst
Türkiye İş Bankası A.Ş. - Payment Systems Division
06.2022 - 12.2023
- Gather and review data and apply many measures to provide solutions to critical agreements and taking part on decisions with payment institutions
- Taking part in the processes of the bank's agreements with major credit card networks
- Analyzed and prepared benchmarks for annual commission income
- Provide analytical support to Board of Directors
- Evaluated current processes to develop improvement plans
- Provide actionable insights to improve strategy and performance
Structured Products Sales Assistant Specialist
Burgan Bank - Treasury
01.2022 - 06.2022
- Derivatives and structured products pricing as a sales team member at the headquarter
- Murex, Bloomberg, Eikon Reuters and other banking applications knowledge
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations
- Proved successful working within tight deadlines and a fast-paced environment
- Tracked prices, yields and other trends to correctly interpret impacts on sales of derivatives and structured products
Finance Analyst Intern
Technology of Money
07.2021 - 10.2021
- Preparing comprehensive forecasting reports for financial institutions; banks, e-money firms, payment system firms
- Analyzed financial data and presented meaningful insights to senior management
- Preparing balance sheets, financial statements and calculating ratios for financial institutions
- Collecting and calculating annual economic indicator data
- Supported organizational account management duties under direct supervision.
Executive Assistant to CEO
Technology of Money
02.2021 - 07.2021
- Direct report to CEO
- Being part of the founding of a fin-tech company
- Communicated with over 55 staff members on behalf of CEO
- Organized and coordinated conferences and monthly meetings.
- Managed all aspects of organization's office services
- Conducted research and analyzed data to provide detailed reports on various business topics
Undergraduate Teaching Assistant, R Programming
Boğaziçi University Computer Engineering Department
02.2019 - 01.2020
- Taking responsibility of teaching a visually impaired student throughout semester
- Checked assignments, proctored tests and provided grades according to Boğaziçi University standards
- Supported classroom activities, tutoring, and reviewing assignments
- Managed and tutored struggling over 90 students individually and in small groups to reinforce learning concepts
Education
Bachelor of Arts - Economics
Boğaziçi University
Istanbul, 34 08.2016 - 2021.09
High School Diploma -
Sırrı Yırcalı Anatolian High School
Balıkesir, 10 07.2011 - 2016.06
Skills
Product marketing
Product positioning
Creating data visualizations
Tableau
R Programming
SQL, BigQuery
Python
Microsoft Office Programs
Agile frameworks
Jira
Stakeholder relationship management
Certification
Google Data Analytics Professional Certificate
Timeline
Product Owner Team Member of Maximiles Black|Debit
Türkiye İş Bankası A.Ş. - Payment Systems Division
12.2023 - Current
Strategy Analyst
Türkiye İş Bankası A.Ş. - Payment Systems Division
06.2022 - 12.2023
Structured Products Sales Assistant Specialist
Burgan Bank - Treasury
01.2022 - 06.2022
Finance Analyst Intern
Technology of Money
07.2021 - 10.2021
Executive Assistant to CEO
Technology of Money
02.2021 - 07.2021
Undergraduate Teaching Assistant, R Programming
Boğaziçi University Computer Engineering Department
02.2019 - 01.2020
Bachelor of Arts - Economics
Boğaziçi University
08.2016 - 2021.09
High School Diploma -
Sırrı Yırcalı Anatolian High School
07.2011 - 2016.06
Google Data Analytics Professional Certificate
Oct 2023
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