Elif Güzelbey
Web & App Data Analytics Specialist
Sarıyer
Summary
Digital Analytics and Technology Specialist with a background in Physics (B.Sc.) and strong analytical thinking and technical skills. Proficient in using Google Analytics 4, Google Tag Manager, Firebase, and performance marketing platforms to track, analyze, and optimize user behavior on web and mobile platforms. Experienced in supporting data-driven decision-making and conversion rate optimization for e-commerce, finance, and technology brands. Demonstrates excellent research and communication skills through scientific writing and translation. Enthusiastic about big data, digital marketing analytics, and automation.
Overview
3
3
years of professional experience
4
4
years of post-secondary education
8
8
Certifications
4
4
Languages
Work History
Web Analytics and Technology Specialist
Boosmart
08.2024 - Current
- Brands: VavaCars, IKSV, SOCRadar, Sixt, Gerçek Sağlık, MediaMarkt, Turkish Airlines Holiday, Pluxee, Karnaval, Olayın Kolayı
- Managing data collection processes by utilizing various online tools to gather and analyze user behavior data from web and mobile platforms.
- Mentored junior team members in best practices for technology use, fostering a culture of continuous learning and improvement.
- Setting up and optimizing event and conversion tracking through platforms like Google Tag Manager, Google Analytics 4, and Firebase to measure user interactions and sales processes.
Data Executive
Hype
05.2023 - 08.2024
- Brands:LC Waikiki, Sütaş, Dermoeczanem, A101, Sistem Global, Tatil Sepeti, Osmanlı Yatırım
- Tools:Google Universal Analytics, GA4, Looker Studio, Adjust, Firebase, Analytics App Debugger
- Leveraged web analytics tools like Google Analytics to track content performance metrics and make data-driven decisions on improvements needed.
- Analyzed web analytics data to identify successful content strategies and make adjustments as needed for continuous improvement.
Marketing Account Executive
Hype
12.2022 - 05.2023
- Brands: LC Waikiki, Hipicon, Rakle, Avrupa Konutları, Sistem Global, Address Hotel
- Tools: Google Ads, Facebook Ads, Twitter Ads, Tiktok Ads, Google Analytics, Linkedin Ads, Taboola, Criteo
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Maximized ROI on marketing initiatives by analyzing performance metrics and optimizing campaign strategies accordingly.
- Managed budgets effectively to ensure optimal allocation of resources across various marketing initiatives.
Jr. Marketing Account Executive
Hype
02.2022 - 01.2023
- Brands: Teknopanel, Plus Telekom, Workland, Emaar AVM, Emaar Residence, Emaar Akvaryum, Skyview, Hipicon, Rakle, Avrupa Konutları, Sistem Global, Address Hotel
- Managed multiple accounts simultaneously while maintaining organization and prioritizing tasks efficiently.
- Tools: Google Ads, Facebook Ads, Tiktok Ads, Taboola, Google Analytics
Intern
Hype
11.2021 - 02.2022
- Brands: BluTV & Emaar Group Ads
- Gained valuable experience working within a specific industry, applying learned concepts directly into relevant work situations.
Education
B.Sc - Physics
Ege University
09.2017 - 08.2021
Skills
- Google Analytics 4, Universal Analytics, Google Tag Manager, Looker Studio, Firebase
- Performance Marketing Tools: Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Twitter Ads, Programmatic Platforms
- Python (Basic), SQL (Basic), Javascript (Basic)
- Data Visualization, Reporting, Technical Writing
- Copywriting, Translation (Scientific and Technical)
- IT asset management
- E-commerce platforms
- Business intelligence tools
- Data privacy regulations
- Data analytics proficiency
- Digital marketing strategies
Certification
Microsoft Q#, QTurkey, 03/01/21, Present, 4-day basic Q# training of the QTurkey organization, of which I am the Ege University QSB Student Representative
Activities And Societies
- IEEE EGE Education Committee Member
- QTurkey Ege University Student Branch Representative
Game Developement & 3D Modeling
Passionate about game development, with experience in Unreal Engine 5 Blueprint for creating interactive gameplay mechanics. Skilled in 3D modeling, character creation, character physics, and AI development, bringing immersive game worlds to life. Constantly exploring new techniques in game design and development, blending creativity with technical expertise. Portfolio available at ArtStation:
https://www.artstation.com/elifguzelbey6
Timeline
Web Analytics and Technology Specialist
Boosmart
08.2024 - Current
Data Executive
Hype
05.2023 - 08.2024
Marketing Account Executive
Hype
12.2022 - 05.2023
Jr. Marketing Account Executive
Hype
02.2022 - 01.2023
Intern
Hype
11.2021 - 02.2022
B.Sc - Physics
Ege University
09.2017 - 08.2021