ELİF BAYKAL
CRM Campaign Operations Specialist
Kadıköy
Overview
3
3
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
CRM CAMPAIGN OPERATIONS SPECIALIST
Koçtaş
01.2023 - Current
- Track key performance indicators to measure success of campaigns
- Reporting&measuring metrics such as sales volume, net sales, number of transactions, customer status (active, churn etc.) for all segments of Koçtaş loyalty program
- Drive data-influenced decisions for campaigns, make recommendations to improve campaign performance
- Carry out the operations of campaigns and partnership collaborations
- Solve problems from customer services by cooperating with relevant units where necessary
- Follow campaign budget
LOYALTY CAMPAIGN EXECUTOR
Medeam for Air France -KLM
01.2022 - 01.2023
- Implementation and delivery of loyalty program campaigns
- Close cooperation with clients, marketing executives and managers in order to organize and execute the campaign with in the frame of the brand's rules and requirements whilst meeting the local market's needs
- To configure target using marketing tool to ensure that the campaign reaches to the correct audience
- Testing of configured rules in the system to assure business requirements compliance
- Support the team with the email calendar management follow up the process to ensure that campaigns are delivered smoothly and on time
- Extract reports to measure campaign performance
- Uphold data governance standards and ensure data is captured consistently and appropriately across different touch points and channels and in compliance with the GDPR regulations
- Dive into the customer database to glean insights that can be used for the loyalty program's purposes (event, campaign etc.)
DIGITAL SERVICE AGENT
Medeam for Air France -KLM
02.2021 - 01.2022
- Create and publish content
- Give technical support to clients using content management tool
- Delivery of the campaign to the defined audience
- Ensuring consistency of brand voice, style, and tene across all content
- Maintaining a streamlined content calendar that keeps the whole team on track
- To keep and nurture relationships with external agencies and teams
Education
Master of Science - Air Transport Planning And Management
University of Westminster
London/UK 04.2018 - 01.2019
Bachelor of Science - Industrial Engineering
İstanbul Bilgi University
İstanbul/TURKEY 04.2013 - 01.2018
Skills
HTML
Timeline
CRM CAMPAIGN OPERATIONS SPECIALIST
Koçtaş
01.2023 - Current
LOYALTY CAMPAIGN EXECUTOR
Medeam for Air France -KLM
01.2022 - 01.2023
DIGITAL SERVICE AGENT
Medeam for Air France -KLM
02.2021 - 01.2022
Master of Science - Air Transport Planning And Management
University of Westminster
04.2018 - 01.2019
Bachelor of Science - Industrial Engineering
İstanbul Bilgi University
04.2013 - 01.2018