Elcin Kacar
İzmir
Summary
Experienced Marketing Manager with a proven track record in overseeing social media programs for multiple consumer properties. Proficient in seamlessly integrating programs, strategic planning, and evaluating the effectiveness of social marketing efforts. Demonstrates a proactive and diligent approach, with strong computer skills, particularly in the use of software.
Overview
18
18
years of professional experience
Work History
Social Media Manager
UDAO
06.2023 - 11.2024
- Company Overview: Udao is a Web3 platform for learning job-relevant skills and finding the next career step
- Developed and executed data-driven social media strategies to enhance brand awareness and engagement in the blockchain, Web3 space
- Led community-building initiatives across Twitter, Discord, and Telegram, scaling the audience from 0 to 30,000+ while fostering an active, engaged user base
- Designed and launched targeted marketing campaigns for token presale and listing, leveraging influencer collaborations, press releases, and interactive engagement tools to maximize participation and visibility
- Scaled Twitter following from 0 to 30,000+ through organic and strategic growth initiatives
- Established and managed Discord (25K followers) and Telegram (20K followers) communities, fostering engagement and brand advocacy while driving active participation within the Web3 ecosystem
- Hosted AMA (Ask Me Anything) sessions, strengthening relationships between the project and its community
- Designed and executed social media plans for presale and token listing, increasing visibility and investor confidence
- Managed influencer collaborations to amplify brand awareness and expand reach within the Web3 space
- Developed and distributed press releases to drive media coverage and strengthen credibility
- Enhanced platform content optimization, improving user experience and search visibility
- Created and launched interactive campaigns on Zealy, Galxe, and other engagement platforms to increase participation
- Monitored performance analytics to refine data-driven social media strategies for long-term growth
- Udao is a Web3 platform for learning job-relevant skills and finding the next career step
Communications Manager
Spring ACT
01.2023 - 06.2023
- Company Overview: Spring ACT is a nonprofit organization leveraging AI and digital solutions to drive social impact
- Led strategic communication initiatives for Sophia, an AI-powered chatbot providing real-time support to victims of domestic violence
- Developed and executed awareness campaigns to increase accessibility and engagement, ensuring that at-risk individuals could connect with Sophia's resources
- Managed digital content and community-building efforts across multiple platforms to expand Sophia's reach and impact
- Implemented digital outreach strategies, increasing user engagement with Sophia's chatbot
- Designed and distributed educational content to inform the public about domestic violence and available support systems
- Launched targeted social media campaigns to raise awareness about Sophia and its role in crisis intervention
- Managed press relations and influencer collaborations, securing media coverage to highlight Sophia's impact
- Spring ACT is a nonprofit organization leveraging AI and digital solutions to drive social impact
Marketing Manager
Mobilpark
02.2021 - 01.2023
- Company Overview: Mobilpark is a SaaS company specializing in mobile messaging and digital marketing solutions
- Led marketing initiatives to enhance brand visibility, drive customer engagement, and position Mobilpark as an industry leader
- Developed and executed multi-channel content strategies, leveraging digital tools to expand market reach and improve customer acquisition
- Designed and implemented strategic marketing campaigns to increase brand awareness in the SaaS industry
- Built and maintained relationships with B2B partners and stakeholders, fostering collaboration opportunities
- Created multi-channel content, including blogs, webinars, and videos, to educate and engage target audiences
- Optimized website content and SEO strategies to enhance online visibility and lead generation
- Mobilpark is a SaaS company specializing in mobile messaging and digital marketing solutions
Content Manager
Hyatt Regency
03.2018 - 01.2020
- Company Overview: Hyatt Regency is a leading global hospitality brand, offering premium hotel experiences
- Led digital marketing initiatives to enhance guest engagement, brand visibility, and customer retention
- Managed content strategy across multiple digital platforms to strengthen brand consistency and drive bookings
- Developed and executed digital marketing content, improving customer engagement and retention rates
- Oversaw hotel marketing collateral, aligning messaging with brand identity
- Optimized content across social media and digital channels, enhancing visibility and reach
- Led digital marketing and communication initiatives, ensuring alignment with the Europe Head Office's regional marketing strategy
- Hyatt Regency is a leading global hospitality brand, offering premium hotel experiences
Social Media Team Head
Morhipo
11.2014 - 02.2017
- Company Overview: Morhipo is a leading e-commerce fashion and lifestyle brand, specializing in online retail
- Led the social media and content strategy, managing a cross-functional team to drive engagement, increase conversions, and strengthen brand loyalty
- Led and mentored a social media team, ensuring cohesive content creation and performance optimization
- Developed and executed high-impact social media strategies, enhancing brand visibility and customer interaction
- Scaled and optimized social media channels, increasing organic engagement and follower growth
- Designed and launched interactive campaigns, driving higher audience participation and retention
- Implemented user-generated content (UGC) campaigns to achieve daily sales targets
- Collaborated with design and performance marketing teams to align social content with broader brand messaging
- Morhipo is a leading e-commerce fashion and lifestyle brand, specializing in online retail
Content Editor
Markafoni
03.2012 - 02.2014
- Company Overview: Markafoni was a pioneering online fashion retailer, specializing in flash sales and exclusive brand collaborations
- Created and managed compelling content to drive sales, enhance brand storytelling, and optimize marketing campaigns
- Developed engaging and persuasive marketing copy for sales campaigns, email marketing, and digital promotions
- Ensured SEO optimization and consistency in tone, enhancing visibility and brand positioning
- Markafoni was a pioneering online fashion retailer, specializing in flash sales and exclusive brand collaborations
Features Editor
Esquire
10.2008 - 03.2012
- Company Overview: Esquire is a globally recognized men's lifestyle and fashion magazine, known for its high-quality journalism and editorial excellence
- Managed editorial content and ensured alignment with Esquire's global branding, curating compelling articles for the local audience
- Oversaw and curated feature articles, interviews, and editorial content, maintaining the magazine's premium quality
- Translated and adapted international articles, ensuring cultural relevance and editorial consistency
- Conducted interviews with industry experts, influencers, and celebrities, transforming insights into engaging stories
- Maintained Esquire's editorial voice, ensuring seamless integration with global brand standards
- Esquire is a globally recognized men's lifestyle and fashion magazine, known for its high-quality journalism and editorial excellence
Jr. Copywriter
M.A.R.K.A Agency
04.2007 - 10.2008
- Company Overview: M.A.R.K.A Agency is a creative advertising agency, specializing in brand storytelling and marketing strategy
- Supported copy development and campaign ideation, ensuring brand messaging aligned with project goals and client expectations
- Updated and refined marketing copy, keeping it current and aligned with brand identity
- Assisted in the creation of advertising materials, slogans, and brand narratives
- Reviewed and organized client briefs, ensuring clarity and alignment with campaign objectives
- M.A.R.K.A Agency is a creative advertising agency, specializing in brand storytelling and marketing strategy
Graduate Media Assistant
Starcom
07.2006 - 02.2007
- Company Overview: Starcom is a global media and advertising agency, specializing in data-driven insights and media strategy
- Provided analytical support for FMCG brand management, conducting market research and performance analysis to optimize campaign effectiveness
- Reported to the FMCG Brand Manager, researching and compiling industry data to support media planning
- Collected and analyzed consumer insights and market trends, contributing to strategic decision-making
- Cleansed and analyzed data using Excel, Access, SPSS, and internal systems, identifying trends to maximize ROI
- Starcom is a global media and advertising agency, specializing in data-driven insights and media strategy
Education
Bachelor of Arts - Communication Sciences
Anatolian University
Eskişehir, Turkey06-2006
Skills
- Analytics reporting
- Branding support
- Timeline preparation
- Search engine optimization expertise
- Brand development and awareness
- Social media strategy
- Content creation
- Content strategy
- Community engagement
- Social media management
Timeline
Social Media Manager
UDAO
06.2023 - 11.2024
Communications Manager
Spring ACT
01.2023 - 06.2023
Marketing Manager
Mobilpark
02.2021 - 01.2023
Content Manager
Hyatt Regency
03.2018 - 01.2020
Social Media Team Head
Morhipo
11.2014 - 02.2017
Content Editor
Markafoni
03.2012 - 02.2014
Features Editor
Esquire
10.2008 - 03.2012
Jr. Copywriter
M.A.R.K.A Agency
04.2007 - 10.2008
Graduate Media Assistant
Starcom
07.2006 - 02.2007
Bachelor of Arts - Communication Sciences
Anatolian University