Egehan Çelikten

Territory : İstanbul HQ Based - Türkiye

Revenue : 1,6 bn $

# of Direct Reports : 4 Managers

# of Total Team Members : 49

Develop & implement commercial strategies in line with company long term & short term plans, apply global best practices to drive numeric penetration, increase market share, ensure outlet level servicing, improve efficiencies and effectiveness of overall Sales function

Drive Distributor Business Development and implement Coca-Cola Customer Service System and Route to Market (CSS+RTM) model, Sales Force Effectiveness (SFE), Market Assets (Glass+Coolers), Handling Customer/Distributor/Consumer Complaints via Customer Interaction Center and Sales Automation programs alongwith analysis of key performance indicators to support key management decisions.

Territory : İstanbul HQ Based - Türkiye Distributors (245 Distributors)

Revenue : 1,1 Bn $

# of Direct Reports : 19 ( Distributor Business Development Executives)

• Leading distributor management and other key distributor processes along with cross-functional support across all locations
• Covering and ensuring all aspects of company policies, KORE, standards for distributor warehouse, vehicles, distributor staff etc
• Monitoring distributor profitability with support from finance team and leading to taking necessary corrective actions, if necessary.
• Position entails management of all such distributor related activities forming a connect between CCI & Distributors
• Designing distributor incentive and premium systems, management of business development activities related to the systematic development of competencies and total performance.

Territory : İstanbul Based West Türkiye Local Key Accounts – Home Channel ( 50 Accounts)

Revenue : 50.000.000 $

# of Direct Reports : 8 ( Key Acccount Executives)

• Determining strategies and creating work plans for realization of company goals via creating value for key customers
• Develop and maintain outstanding professional relationship with key accounts through regular visits for correct implementation of agreement
• Make yearly agreements strengthening win-win collaboration in line with the CCI company and channel strategies
• Create and ensure the implementation of yearly activity calendar through combining the customer and CCI strategies to achieve differentiated innovative programs and activating CCI assets with effective coordination of supply chain and marketing departments.

Territory : İstanbul Asian Side – West BlackSea Region – Southern Marmara Region

Revenue : 80 mio $ (2016)

# of Direct Reports : 5 (Area Sales Managers)

# of Total Team Members : 229

• Managing, organizing and restructuring the sales activities and sales team to reach yearly targets
• Design and implement a strategic business plan align with company goals
• Build and promote strong, long-lasting customer relationships by partnering with them
• Present sales, revenue and expenses reports and realistic forecasts to management team
• Identify sales improvement opportunities and being fully aware of changes in the market and competition status
• Structuring / restructuring RTM (Route To Market)
• Effective execution and sustainable improvement of RED
• Training and development of sales team
• Preparing future sales managers/executors.

• Support Team Director in/with: the execution of Department’s strategy projects, directives and objectives as dictated by market’s needs or senior management
• Translating broad guidelines into specific operational plans and programs with creation of all phases of a business case (e.g
• Market analysis, value proposition, strategic fit, economic models and launch) to support a new initiative
• Financial analysis; develop the financial and economic models that support assessment and underlying valuation of potential opportunities i.e
• Market sizing, financial forecasts as well as additional financial analysis as appropriate
• Collate and document company’s strategic business plans
• Monitor implementation of company’s short, medium and long term strategic goals and objectives
• Continually review and assess effectiveness and efficiency of the department’s policies, procedures and processes and identify improvement opportunities in line with the defined corporate performance framework
• Act in unison with Director in negotiation with external consultants
• Review key expenditures/transactions of the department in line with approved budget
• Prepare periodic management reports on the activities of the department.

• Territory: Bursa, Balıkesir, Çanakkale, Yalova, Eskişehir, Kütahya
• Revenue: 20 mio $
• # of Direct Reports: 7 (Sales Supervisors)
• # of Total Team Members: 82.

• Territory: 03.2004-01.2006: Kemalpaşa, Turgutlu, Salihli, Kula, Selendi, Alaşehir, Kiraz, Ödemiş, Tire
• 01.2006-12.2007: Çeşme, Özdere, Gümüldür, Urla, Mordoğan, Karaburun, Narlıdere.

• Territory: 01.2001-02.2002 Kemeraltı, Hatay, H.Rıfatpaşa Routes – All Channels
• 02.2002-01.2004 Konak, Alsancak, Buca, Gaziemir - Horeca Key Account.