Ege Alkım Şahin
NRM Professional
Istanbul,34
Summary
Results-driven and analytical professional with a strong background in revenue management, budget planning, financial analysis, and market research. Robust expertise in market and consumer analysis, strategic decision-making, and organizational behavior gained through experience in global FMCG organizations. Skills include customer insight analysis, financial acumen, and a commitment to achieving project success. Dedicated to contributing to team success through transparent communication and strong goal orientation.
Overview
5
5
years of professional experience
8
8
years of post-secondary education
3
3
Languages
Work History
Assistant NRM Manager
Unilever
Istanbul, Türkiye
04.2024 - 06.2024
- Analyzing profitable growth strategies by 5 levers of Revenue Management.( Brand Portfolio Pricing, Pack/Price Architecture, Channel and mix management, Promotion Management, Trade Terms Management)
- Performing periodical, structural and systematic analysis on Revenue Management
- Creating and managing executive dashboards that follow profit, pricing, market share, channel and category mix
- Creating models for ad-hoc analysis and assisting short/mid-term decision making
- Supporting NRM Capability
- Accomplished multiple tasks within established timeframes.
Sales Finance Asst Supervisor
PepsiCo
Istanbul, Türkiye
01.2023 - 04.2024
- Channel Profitability Analysis- Preparation and analysis of Channel and sub channel profitability & detailed application & analysis of Gross Rev, D&A plans
- Channel KPI Tracking (Gross revenue, D&A, Net revenue and CM)- Enabling financial KPIs, process and reports for measuring the effectiveness and control of the sales budget
- Giving finance support on modeling, analysis, developing financial terms & conditions, decks
- Trade promo activity planning, execution and governance
- Ensuring pre-post evaluation of activities (customer initiatives & promotions)
- Executing D&A Optimization plans per channel and sub-channels according to segmentation
- Support the decisions on PPA and the timing of price transitions by making the necessary analysis
- Oversaw daily operations of the department, ensuring smooth workflow and timely completion of tasks.
Supply Chain Finance Asst Supervisor
PepsiCo
Istanbul, Türkiye
06.2022 - 01.2023
- Supporting the build and analyze of direct costs (Raw materials and pack working with Bern finance, supply chain team and financial planning team for the monthly rolling forecasts and Annual Operating Plan
- Generating cost cards and analyzing the COGS throughout the year
- Manage & prepare cogs analysis to deliver the targeted unit cost, tracking and reflecting all upsides/downsides and taking corrective action if necessary
- (Calculations updates according to price updates and necessary COGS analysis for New Product Development phases.)
- Supporting to Identify potential issues in cogs budget before they arise and lead the input to identify and implement solutions and ensure accuracy of the forecasts
Revenue Management Asst Supervisor
PepsiCo
Istanbul, Türkiye
07.2021 - 06.2022
- Tracking how prices are executed in terms of brand, size and channel breakdown and to observe the opportunity areas
- Explanation of mix and pricing performance and analysing the background reasons
- Reassessing channel based portfolio and pricing opportunities based on insights
- Analyse effectiveness and competitiveness of promotions
- Calculating key metrics for profitability
- (Net Revenue Reported, Marginal Contribution)
- Analysing performance and success in execution of price transition
Sales Finance Sr Coordinator
PepsiCo
Istanbul, Türkiye
01.2021 - 07.2021
- Completing necessary analysis to successfully perform business plan of a channel
- Tracking sales performance and understanding the background of subchannels to support growth
- Supporting new digital implementations
- (i.e
- Automatization of manual controls)
- Ensuring approvals of campaign modules
- Deals&allowances budget governance
Finance Department Intern
Toplu Konut İdaresi Başkanlığı
Ankara, Türkiye
06.2019 - 07.2019
- Responsible from learning the details of goodwill while assisting the team on filling invoices and transactions on Excel
- Responsible from drawing up the list of participants
- Assisting the team throughout the auction week for the hall
Education
Bachelor's of Business Administration - Business Administration And Management
İhsan Doğramacı Bilkent University
Ankara, Turkey 09.2016 - 06.2020
High School -
Ted Ankara College Foundation Private High School
Ankara, Turkey 09.2012 - 06.2016
Skills
- Microsoft Office Programs
- P&L Analysis
- Cross-functional teamwork
- Documentation and reporting
- Bloomberg Terminal
- Strategic Planning
- Time Management
- Forecast and Planning
- Qlikview
- Oracle Discoverer
- Nielsen Nitro
- Power BI
Extracurricular Activities
Blogspot, Author, 2018, Writing blogs on the site and sharing content about sports.
Unifestal, Author, 2018, Writing about sports weekly and publishing them by implementing web design and SEO knowledge.
Personal Traits
- Effective in creativity and idea generation
- Effective written and oral communication
- Participate in group discussions
- Predictability of teamwork
- To be able to conduct public speaks
- To be able to produce alternative solutions to problems
- Be able to recognize potential sources
- Can develop mutual understanding and friendly relations
- To be able to discuss within the framework of mutual respect
Training
- Management Essentials- Time Management, Pepsico, 2021
- Organizational Savvy, Pepsico, 2021
- Information Security Training, Pepsico, 2021
- Global Compliance-Preventing Workplace Violence, Pepsico, 2021
- Resilience, Pepsico, 2021
- Social Media Training, Pepsico, 2021
- MEC Business Seminar, Bilkent University, 2019
- MEC Chase the Case, Bilkent University, 2018
- MEC Career Trip İzmir, Bilkent University, 2017
- MEC Career Trip İstanbul, Bilkent University, 2017
- MEC Career Trip İstanbul, Bilkent University, 2016
- MEC Stepforward, Bilkent University, 2016
Areas Of Interest
- Market Research
- Marketing Plan and Strategy
- Business Plan Development
- Marketing Communications Decisions
- Budgeting & Forecasting
- Game Theory
- Pack Price Architecture
- Customer Insight Analysis
Personal Information
- Date of Birth: 11/16/98
- Gender: Male
- Nationality: Turkish
- Marital Status: Single
Timeline
Assistant NRM Manager
Unilever
04.2024 - 06.2024
Sales Finance Asst Supervisor
PepsiCo
01.2023 - 04.2024
Supply Chain Finance Asst Supervisor
PepsiCo
06.2022 - 01.2023
Revenue Management Asst Supervisor
PepsiCo
07.2021 - 06.2022
Sales Finance Sr Coordinator
PepsiCo
01.2021 - 07.2021
Finance Department Intern
Toplu Konut İdaresi Başkanlığı
06.2019 - 07.2019
Bachelor's of Business Administration - Business Administration And Management
İhsan Doğramacı Bilkent University
09.2016 - 06.2020
High School -
Ted Ankara College Foundation Private High School
09.2012 - 06.2016