Yıldırım Efe Güngelen
Sr. Performance Marketing Specialist
Gaziemir
Summary
Experienced digital marketing professional with a strong background in e-commerce and lead generation strategies. Proven expertise in managing and optimizing advertising campaigns across various platforms, including Meta, Google, TikTok, LinkedIn, and Criteo. Adept at budget management, campaign optimization, and utilizing data-driven insights to drive performance improvements. Experienced in utilizing Analytics and Tag Manager for precise tracking and analysis. Skilled in collaborating with teams to contribute to business growth and strategy development, with a track record of delivering consistent results. Passionate about continuous learning and professional development, having actively participated in industry-specific training and case studies.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
1
1
Language
Work History
Performance Specialist
CRM Medya
04.2022 - Current
- Managing Meta, Google, TikTok, LinkedIn, and Criteo accounts for lead generation campaigns.
- Overseeing budget management, ensuring optimal allocation for maximum ROI.
- Conducting advertising optimizations to improve campaign performance and lead conversion rates.
- Utilizing Analytics tools to track and analyze campaign results, providing actionable insights for continuous improvement.
- Managing Tag Manager implementations to ensure accurate tracking and data collection for all campaigns.
Performance Marketing Specialist
Yeni Nesil Kreatif
07.2019 - 09.2021
- Managed e-commerce processes for multiple brands, including Zuhal Müzik, Eğriçayır, Portakal Bahçem, Servet Şekerleme, and So Chıc.
- Led ROAS-focused advertising budget management on Meta, Google, and Criteo platforms to optimize campaign performance.
- Conducted advertising optimizations and managed reporting to track and improve campaign outcomes.
- Utilized Analytics and Tag Manager to monitor key performance metrics and drive data-driven decisions.
- Collaborated in team efforts to support the growth and scaling of businesses, contributing to strategy development and execution.
Performance Marketing Executive
GroupM
06.2018 - 07.2019
- Worked as part of the Payment Systems team at Garanti, focusing on Meta and Google account management.
- Managed and optimized Meta and Google accounts for various payment-related campaigns.
- Participated in training programs to develop professional skills and gain expertise in payment systems.
- Contributed to a Meta case study project alongside the team, working on strategy development and execution.
Intern
Biddable Medya
04.2017 - 05.2018
Education
Reklamcılık ve Halkla İlişkiler -
Beykent University
Istanbul, Turkey 01.2013 - 01.2018
Skills
- Google Ads
- Meta
- Criteo
- Tag Manager
- Analytics
- Tiktok
- Yandex
Websites
Personal Information
Date of Birth: 08/02/94
Certification
Google Ads Search
Timeline
Google Ads Search
05-2024
Google Ads Display Network
05-2024
Google Ads Video
05-2024
Shopping Ads
05-2024
Performance Specialist
CRM Medya
04.2022 - Current
Performance Marketing Specialist
Yeni Nesil Kreatif
07.2019 - 09.2021
Performance Marketing Executive
GroupM
06.2018 - 07.2019
Intern
Biddable Medya
04.2017 - 05.2018
Reklamcılık ve Halkla İlişkiler -
Beykent University
01.2013 - 01.2018
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