EDA KADINKIZ

Project Manager | Fakülte İstanbul
Leading and Coordinating ALO Yoga’s Brand Expansion in Turkey
Project Based

• Spearhead the planning, execution, and management of ALO Yoga's brand launch and expansion in the Turkish market.
• Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
• Coordinate and oversee cross-functional teams to ensure successful project delivery, meeting deadlines, and staying within budget.
• Lead the organization of launch events, including identifying key locations, managing logistics, and ensuring brand alignment.
• Successfully managed multiple projects simultaneously by prioritizing tasks according to urgency, resource availability, and alignment with organizational goals.
• Coordinated cross-functional teams and resolved conflicts, maintaining a positive work environment throughout the project lifecycle.

Project Based ( Unforbidden Festival & KeineMusik )

• Secured sponsorships and partnerships for increased revenue and event support.
• Analyzed market trends to stay ahead of industry standards, maintaining relevance in a competitive landscape.
• Increased event attendance by developing and implementing strategic marketing campaigns.
• Maximized ROI by consistently monitoring campaign performance metrics.
• Managed campaigns for various clients that consistently exceeded sales goals.
• Built relationships with other brand ambassadors and influencers to assist in social media strategy.
• Built relationships with fellow influencers to create a supportive community focused on collaboration rather than competition.

• Enhanced brand recognition by developing and executing targeted marketing campaigns.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
• Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
• Boosted product sales with innovative promotional strategies and attractive packaging designs.
• Researched market trends to identify customer needs and preferences for strategic planning.
• Captured new customers by optimizing business strategies and launching products to diversify offerings.
• Wrote and distributed press releases to increase brand visibility.
• Improved website visibility through development and implementation of SEO strategies.
• Managed budget allocation and resource utilization to maximize marketing ROI.

• Worked closely with design team to create visually appealing graphics that complemented written content.
• Used content management system to analyze user engagement and website traffic metrics.
• Conducted research and collaborated with subject matter experts to develop accurate content.
• Monitored website analytics and metrics to track content performance and identify areas of improvement.
• Developed a comprehensive content calendar for consistent publishing and improved audience engagement.
• Assisted in creating and implementing user-friendly and SEO-driven content guidelines.
• Managed content distribution to online channels and social media platforms.
• Presented monthly reports on key performance metrics to senior management, providing insights into areas requiring attention.
• Enhanced website traffic by creating engaging content and implementing effective SEO strategies.

• Organizing new season branding activities for Efes Malt,
  Preparing analysis reports according to the development of the brand and benchmarks and presenting them to brand management
• Brand communication, packaging, and packaging optimization
  Reviewing marketing activities and tools based on market research and competitor analysis
• Creating short and medium term strategy plans according to insight reports
• Launch Planning
• Determining campaign and performance points in synchronization with the sales team
• Determination of events and advertising points
• Managing the invitations and influencer communication process
• Evaluating and monitoring and reporting the performance of business units for all processes affecting the customers
• Managing the marketing budget allocated within the company
  Creating Campus Representative program design and management
• Improving the brand's youth communications and organizing appropriate events in the field

HeavenlymadeHeavenlymadeEki 2021 - Eki 2022 · 1 yıl 1 ayEki 2021 - Eki 2022 · 1 yıl 1 ayMarketing & Public Relations ExecutiveMarketing & Public Relations Executive

• T.C. Kültür ve Turizm Bakanlığı
  ÇEŞME ETABI - KTKGB PROJESİ
  
• The Ministry of Culture and Tourism, Çeşme Stage KTKB Project
• Gathering the necessary tools for films and shootings
• Managing the production process of them
• Managing the launch process and press launches held together with the municipality and the ministry
• Preparation of project narrative presentations and documenting their texts
• Managing, weekly reporting, and monitoring of all press relations
• Preparing and monitoring social media content
• Managing the process of preparing a project-specific website
• Communicated with media weekly to build relationships and optimize press coverage.
• Produced and distributed internal and external communications.

• Boosted brand awareness by developing and implementing targeted marketing campaigns.
• Monitored and evaluated marketing and advertising campaigns to support brand consistency and engagement.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Planning all social media content of Club Marvy, Paloma Finesse
• Reporting of social media accounts,including benchmarks
  Planning Club Marvy in-season exhibitions, concerts, hospitality, sponsored events
• Press monitoring of all events held at Club Marvy
• Creating concepts for rooms and beaches at Club Marvy, selecting sustainable materials, meeting with artists for art installations
• Conducting weekly competor analysis
• Organizing the Hatay Expo launch
• Organizing of the launch and press follow-up process
  Cooperation with brands, planning of speakers, and press follow-up process’ for Zorlu Psm Brand Week
  Shooting, publishing and tracking process’ of Influencer Marketing videos
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Optimized email campaigns to increase open and click-through rates.
• Developed creative presentations, trend reports, kitted assets, and product data sheets.

• Ensuring the coordination of the façade, static, and architectural projects of the project
• Monitoring the coordinations with weekly meetings and identifying and reporting any discrepancies.
• Creating a 3D model in which all information is processed and rendering it in accordance of the information received from the subcontractors and the data obtained.
• Follow-up of architectural projects published by employers to be forwarded to the relevant units and subcontractors and turned into application projects. Preparation of concept project designs and presentations
• Presentation of concept projects to customers and feedback follow-ups
• Preparing moodboards for concept projects
• Organizing the workshop and collecting and reporting data
  Preparation and monitoring of all kinds of social media content such as Instagram, LinkedIn, Twitter, Facebook

• Completed accurate site measurements.
• Participated in client meetings, providing valuable input on design elements and project progress.
• Improved client satisfaction by effectively communicating design ideas through sketches, diagrams, and 3D models.
• Conducted site visits and documented existing conditions for use in project development.
• Gained proficiency in a wide range of software programs such as AutoCAD, Revit, SketchUp, Rhino, Photoshop, Illustrator, InDesign, and Lumion.