Summary
Overview
Work History
Education
Skills
Seminars and Courses
Timeline
Generic

Ecem SÜMER KOCATEPE

Corporate Communications And Social Medıa
İstanbul

Summary

With a diverse background in digital marketing and corporate communication, I bring a wealth of experience to the table. Throughout my career, I've had the privilege of working with leading brands to enhance their online presence and engage with their target audiences effectively.
I am passionate about leveraging innovative strategies to help companies achieve their communication goals and thrive in a competitive market.

Overview

7
7
years of professional experience
2
2
Languages

Work History

Corporate Communication and Social Media Specialist

İGDAŞ
01.2025 - Current
  • Creating a content plan including occasion and special day-based communication campaigns
  • Creating and editing video and photo content for social media platforms with the graphic design team
  • Supporting the coordination of photoshoots for operations, fields, employees, and events and archiving them for use in company advertising materials
  • Coordinating with relevant departments to collect information for planned social and digital posts
  • Publishing content across accounts
  • Providing moderation for messages and comments received on accounts
  • Preparing reports for monthly content performance measurement
  • Supporting developing and executing influencer marketing campaigns
  • Supporting crisis communication
  • Supporting the creation of paid media campaigns with the agency
  • Keeping track of industry trends, emerging technologies and best practices in social media

Corporate Communication and Social Media Specialist

LC Waikiki
02.2023 - 01.2025

For the @lcwaikikikariyer Instagram account and LC Waikiki LinkedIn account:

• Creating content ideas,
• Writing post texts,
• Conducting on-site shoots or briefing the shoot team when necessary,
• Briefing the design team,

• Sharing the content on the accounts,
• Moderating messages and comments received on the accounts,
• Preparing monthly reports for content performance measurement,
• Researching, presenting, and adapting new trends and benchmark posts to our accounts,
• Coordinating to receive content requests from different departments for social media sharing,
• Creating content plans for occasion and special day-based communication campaigns.

Digital Marketing and Social Media Assistant Specialist

LC Waikiki
03.2021 - 02.2023
  • Maintained company's online social presence and created branded communications for social media campaigns.
  • Created engaging content to keep social media channels updated and on brand.
  • Reported social media performances and engaged with digital communities to build positive regard for company.
  • Researched key industry trends and competitive insights to keep messaging relevant to target demographic.
  • Managed Facebook, Instagram and Twitter content to keep brand messages consistent.
  • Grew the company''s online presence with consistent updates and monitoring of all social media accounts, including Facebook, Twitter, Instagram and LinkedIn.

Jr. Social Media Specialist

Integer Turkey / TBWA Group
07.2019 - 03.2021
  • Preparation of monthly or weekly social media content plans
  • Creating and editing of video and photo content for social media platforms with the graphic design team
  • Publishing contents
  • Providing moderation for messages and comments received on accounts
  • Preparing reports for monthly content performance measurement
  • Preparation of competitor analysis presentations
  • Conducting project-based influencer collaborations
  • Brands / Full Time: Unifree Duty Free (Brands: Lancome, YSL, Guerlain, Chloe, Marc Jacobs, Kenzo, Hermes, Burberry, Givenchy, Clarins) Fenerbahçe ÜNiversitesi Millenicom, MBA Okulları
  • Brands / Project Based: Avva Kamil Koç Saf LifeCo Eti

Jr. Social Media Specialist

Sosyal Medya Kampüsü
10.2018 - 06.2019
  • Creating contents, briefing the contents to the graphic design team, publishing the content, moderation, reporting for @sosyalmedyakampusu Instagram and Facebook accounts.
  • Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
  • Managed social media accounts, ensuring timely responses to comments, messages, and reviews for enhanced customer service.
  • Developed monthly content calendars outlining post topics, images, and captions in advance for streamlined scheduling processes.

Publicity Assistant

METU President's Office
01.2014 - 06.2018
  • Publicity Assistant
  • Buying Office Assistant
  • Corporate Communication Assistant
  • E - Commerce Assistant
  • Career Planning Office Assistant
  • Communication with Alumni Assistant

Education

Bachelor of Arts - International Relations

Middle East Technical University
Ankara, Turkey
04.2001 -

Master of Arts - Strategic Brand Management

Marmara University
Istanbul, Turkey
04.2001 -

High School -

Aydın Social Sciences High
06-2013

Bachelor of Arts - International Relations

Middle East Technical University
Ankara, Turkey
04.2001 -

Skills

Social media management

Social media monitoring

Copywriting

Content generation

Performance tracking

Social media trends

Seminars and Courses

  • 2013 NLP Practitioner - Etkin İnsan Gelişim Enstitüsü
  • 2018 Social Media and Digital Marketing Speciality - Sosyal Medya Kampüsü
  • 2019 Google Digital Marketing Certificate
  • 2020 Creative Writing İstanbul İşletme Enstitüsü

Timeline

Corporate Communication and Social Media Specialist

İGDAŞ
01.2025 - Current

Corporate Communication and Social Media Specialist

LC Waikiki
02.2023 - 01.2025

Digital Marketing and Social Media Assistant Specialist

LC Waikiki
03.2021 - 02.2023

Jr. Social Media Specialist

Integer Turkey / TBWA Group
07.2019 - 03.2021

Jr. Social Media Specialist

Sosyal Medya Kampüsü
10.2018 - 06.2019

Publicity Assistant

METU President's Office
01.2014 - 06.2018

Bachelor of Arts - International Relations

Middle East Technical University
04.2001 -

Master of Arts - Strategic Brand Management

Marmara University
04.2001 -

Bachelor of Arts - International Relations

Middle East Technical University
04.2001 -

High School -

Aydın Social Sciences High
Ecem SÜMER KOCATEPECorporate Communications And Social Medıa