Snowboarding – for the mix of adrenaline, focus, and fun
Ecem Köroğlu Güler
Digital Marketing & CRM Expert
Istanbul
Summary
I’ve worked in digital marketing for over five years, mostly focusing on CRM, email campaigns, and performance advertising. I’m comfortable managing paid ads and creating content that connects with people. I enjoy working with data, but also care a lot about how a brand sounds and feels.
Overview
10
10
years of professional experience
2
2
Certifications
3
3
Languages
Work History
Digital Marketing Specialist
Biletix – Ticketmaster Türkiye
11.2020 - 07.2025
- I have over five years of hands-on experience in digital marketing, with a focus on CRM, email campaigns, and paid advertising.
- I manage Meta Ads and Google Ads campaigns from start to finish, including targeting, budgeting, optimization, and reporting.
- I use Salesforce Marketing Cloud to create segmented email flows and automated customer journeys tailored to user behavior.
- I regularly run A/B tests on email content and subject lines to improve open and click-through rates.
- I create campaign reports using tools like Google Analytics and internal dashboards to track performance and guide improvements.
- I collaborate with content and design teams to make sure our messaging is consistent and engaging across all touchpoints.
- I plan and send newsletters and promotional emails for hundreds of events, based on user interests, location, and purchase history.
Content Editor Assistant
Biletix – Ticketmaster Türkiye
07.2019 - 11.2020
- I helped manage the publishing of event pages on the Biletix platform, making sure the content was accurate and up to date.
- I edited event descriptions, titles, and headlines to ensure they were clear, user-friendly, and aligned with brand tone.
- I supported the team with daily content updates and coordinated with different departments to keep listings correct.
- I worked closely with the marketing team to make sure event content was optimized for both users and search engines.
- I learned how to manage a large volume of content while staying organized and meeting tight deadlines.
Sports Program Host (YouTube Channel)
RGB Live – Bilgi University
09.2017 - 02.2018
- Hosted a weekly sports show on YouTube, contributing to content planning, scriptwriting, and on-camera presentation.
- Engaged with trending topics and led discussions to keep the show dynamic and relevant for a student audience.
Content Editor
RGB Live – Bilgi University (YouTube Channel)
02.2017 - 06.2017
- Wrote and edited weekly video scripts, focusing on clarity, structure, and engaging storytelling.
- Collaborated with the production team to develop timely content ideas, and maintain a consistent editorial tone.
Part-Time Marketing Assistant
Pastel Film
10.2015 - 01.2016
- Supported marketing and PR efforts for film and TV projects, including content preparation and press outreach.
- Gained early experience in creative production environments and media-focused campaigns.
Education
Bachelor of Arts - Media And Communication Systems
Istanbul Bilgi University
Istanbul, Turkey 04.2001 -
Certificate of Completion - Social Media And Digital Strategy
University of California, Los Angeles (UCLA)
Los Angeles, California, USA 04.2001 -
Skills
- Digital Marketing Strategy
- Social Media Marketing & Content Planning
- Email Marketing Campaigns (Salesforce Marketing Cloud)
- Performance Advertising (Meta Ads & Google Ads)
- Keyword Research & Basic SEO
- A/B Testing & Campaign Optimization
- CRM & Customer Segmentation
- Google Analytics & Reporting
Certification
Web Analytics Program
Interests
Traveling – I enjoy discovering new cultures and cities
Reading – especially on marketing, psychology, and creative strategy
Exploring food & local experiences – both in Istanbul and abroad
Following trends in digital communication and storytelling
Timeline
Web Analytics Program
05-2024
Digital Marketing Specialist
Biletix – Ticketmaster Türkiye
11.2020 - 07.2025
Youtube Creator Academy
07-2020
Content Editor Assistant
Biletix – Ticketmaster Türkiye
07.2019 - 11.2020
Sports Program Host (YouTube Channel)
RGB Live – Bilgi University
09.2017 - 02.2018
Content Editor
RGB Live – Bilgi University (YouTube Channel)
02.2017 - 06.2017
Part-Time Marketing Assistant
Pastel Film
10.2015 - 01.2016
Bachelor of Arts - Media And Communication Systems
Istanbul Bilgi University
04.2001 -
Certificate of Completion - Social Media And Digital Strategy
University of California, Los Angeles (UCLA)
04.2001 -