Ecem GÜLER
İstanbul
Summary
Dynamic and results-driven marketing professional with over 10 years of extensive experience developing and executing 360 communication strategies. Proven track record in leading successful new product launches and maximizing engagement through innovative content strategies. Highly effective communicator skilled in collaborative work with diverse teams. Detail-oriented and results-focused, consistently driving impactful growth for leading global brands. Experience working in highly regulated markets has fostered out-of-the-box thinking and enhanced problem-solving skills.
Overview
10
10
years of professional experience
Work History
Senior Brand & Content Manager
Groupe Seb (Tefal & Rowenta)
04.2023 - Current
- Develop and manage comprehensive 360-degree communication strategies (TV, Digital, and Outdoor), encompassing both ATL and BTL budget management.
- Managed cross-functional teams to create cohesive marketing strategies aligned with product launches & promotions.
- Developed and implemented content strategies to enhance brand visibility and engagement across digital platforms.
- Led the creation and implementation of a comprehensive content strategy, maximizing engagement and reach
- Establish and maintain regular communication between the brand and influencer partners.
- Develop and manage an editorial calendar to ensure the timely delivery of content across various digital platforms
Brand & Content Manager
Groupe Seb (Tefal & Rowenta)
10.2021 - 03.2023
- Coordinated budget management for new product launches & event planning, ensuring efficient allocation of resources across projects.
- Analyzed market trends and competitor activities to inform strategic decision-making processes.
- Developed and implemented content strategies to enhance brand awareness and customer engagement for online & social media platforms.
- Oversaw editorial calendar, ensuring timely delivery of high-quality content across multiple platforms.
- Create an advanced and comprehensive influencer content calendar to drive brand awareness and engagement consistently.
- Collaborated with cross-functional teams to launch marketing campaigns, ensuring alignment with brand objectives.
- Boosted online presence via website updates, SEO optimization strategies, and e-commerce support.
- Enhanced brand visibility through targeted public relations activities such as press releases and media placements.
Marketing Specialist
Johnson & Johnson Vision
04.2019 - 09.2021
- Developed and executed comprehensive marketing strategies to enhance brand visibility across multiple platforms.
- Analyzed market trends and consumer insights to inform strategic marketing decisions and optimize initiatives.
- Led project management efforts for new product launches, ensuring on-time delivery of marketing materials and resources.
- Prepare and follow social media plans in line with the global brand objectives.
- Managed social media campaigns across platforms, driving user interaction and content sharing.
- Collaborated with cross-functional teams to create cohesive messaging across digital and print channels.
- Marketing material preparation (design, production)
- Prepare agency and 3rd party briefs.
Marketing Project Assistant Specialist
Johnson & Johnson Medical
10.2016 - 03.2019
- Managed project timelines and deliverables, facilitating communication among cross-functional teams for optimal workflow.
- Facilitated internal communications between departments to align goals and share key learnings from ongoing projects.
- Assisted in developing promotional marketing collateral for use across digital and print channels, showcasing product benefits effectively.
- Assisted with budget tracking and expense reporting, ensuring marketing activities remained within financial constraints.
- Collaborated with cross-functional teams to support product launches and promotional activities
- Coordinated trade show presence, ensuring effective representation at industry events to generate leads and increase brand visibility.
- Coordinated with regulatory teams to ensure compliance with industry standards and practices.
Human Resources Associate
hopi
08.2015 - 09.2016
- Coordinates employment process
- Schedules a variety of meetings and employee events to meet the needs of the department, District, and employees.
- Communicates with other employees, departments, administrators, applicants, and the public to provide information and assistance concerning employment, substitute procedures, personnel records
- Maintains manual and electronic documents, files, and records
Education
MBA - Marketing Management
Bahçeşehir University
Istanbul, Turkey06-2017
Bachelor of Arts - Sociology
Galatasaray University
Istanbul, Turkey06-2015
Bachelor of Arts - Sociology
Paris V Descartes University
Paris, France 06.2013
High School Diploma -
Sainte-Pulchérie French High School
Istanbul, TurkeySkills
- Marketing communications
- Budget management
- Content strategy development
- Influencer marketing
- Digital marketing
- Social media marketing
- Advertising management
Languages
English
Full Professional
French
Full Professional
Timeline
Senior Brand & Content Manager
Groupe Seb (Tefal & Rowenta)
04.2023 - Current
Brand & Content Manager
Groupe Seb (Tefal & Rowenta)
10.2021 - 03.2023
Marketing Specialist
Johnson & Johnson Vision
04.2019 - 09.2021
Marketing Project Assistant Specialist
Johnson & Johnson Medical
10.2016 - 03.2019
Human Resources Associate
hopi
08.2015 - 09.2016
MBA - Marketing Management
Bahçeşehir University
Bachelor of Arts - Sociology
Galatasaray University
Bachelor of Arts - Sociology
Paris V Descartes University
High School Diploma -
Sainte-Pulchérie French High School