Ece Yılmaz
Senior Category Executive
İstanbul
Summary
Senior category executive with experience in achieving tangible results and cross-team collaboration. Proactive and excited to partner with likeminded individuals to achieve goals.
Overview
6
6
years of professional experience
3
3
Certifications
2
2
Languages
Work History
Senior Category Executive
Metro Cash&Carry
03.2024 - Current
- Responsible from automatic dishwashing tablets, additives, insecticide, sponge & cloth, surface cleaning categories
- Leading day-to-day business relationship with key suppliers through supporting activities including purchasing, contracting, ordering, communication of demand, volume, issue resolution
- Negotiating on Joint Business Plan and yearly agreements
- Implementing new pricing strategy and develop category vision in line with business plans
- Conducting market research on regular basis to analyze latest supplier, product and competitor trends, following benchmarks and building strategy to support category management
- Providing solutions for both B2B and B2C customers
- Providing communication and coordination between headquarter and Metro stores
- Working collaboratively with Sales Department, Finance, Marketing, Logistics in order to reach category targets
- Conducting regular performance reviews, identifying areas of improvement and implementing corrective actions promptly
- Optimizing SKU assortments based on sales data analysis, resulting in higher turnover rates and improved margins
- Developing strong relationships with suppliers for better negotiation terms and improved supply chain efficiency
Category Executive
Metro Cash&Carry
11.2022 - 03.2024
- Responsible from feminine hygiene, oral care, shower gel, baby food, baby care, incontinence, face & body care, cologne, sexual well-being categories
- Preparing monthly & yearly reports for sales, receipt, margin targets and profitability
- Conducting market research on regular basis to analyze latest supplier, product and competitor trends, following benchmarks and building a strategy to support category management
- Organizing field visits with sales team in order to understand customer needs
- Analyzeing market trends to identify growth opportunities and implemented strategies accordingly
- Identifing and reporting key performance indicators to define successful category management
- Deciding product assortment in line with trends and customer expectations
- Pricing and positioning of products
Category Young Talent
Metro Cash & Carry
11.2021 - 11.2022
- Purchasing products and expanding the category
- Negotiating daily with suppliers in order to get the best buying price
- Preparing annual Metropost catalogs
- Following latest customer trends and listing trend products
- Developing private label products
Summer Intern
Ulker
07.2018 - 08.2018
- Performing daily analysis required in microbiological and quality laboratory
- Supporting meetings by preparing materials, setting up spaces and taking notes
Education
Bachelor of Science - Food Engineering
Istanbul Technical University
04.2001 -
Skills
Sales Forecasting
Sales Reporting
Team Collaboration
Problem-solving abilities
Pricing Strategies
Microsoft Office
Category growth
Market Research
B to B sales
Data review
Certification
Reverse Mentoring (by Evrim Kuran)
Hobbies
- Pilates
- Cooking
Timeline
Senior Category Executive
Metro Cash&Carry
03.2024 - Current
Reverse Mentoring (by Evrim Kuran)
11-2023
Category Executive
Metro Cash&Carry
11.2022 - 03.2024
Sensory Analysis Panelist (by Gastronometro)
09-2022
Category Young Talent
Metro Cash & Carry
11.2021 - 11.2022
HACCP Training / Lean 6 Sigma Basic Level (by Kaizen Class)
06-2021
Summer Intern
Ulker
07.2018 - 08.2018
Bachelor of Science - Food Engineering
Istanbul Technical University
04.2001 -