ECE ŞAKARER
Marketing Professional
Istanbul
Summary
Senior marketing leader with 10+ years of experience at global brands like Netflix and adidas, driving go-to-market strategies, brand positioning, and cross-functional product launches. Proven track record in customer-centric storytelling, campaign execution, and market research. Adept at navigating fast-paced, high-growth environments.
Overview
19
19
years of professional experience
Work History
Marketing Manager
Netflix
01.2021 - Current
- Led 25+ full-funnel launch campaigns for original and licensed content, managing GTM strategy, messaging, and asset creation
- Developed and localized positioning for diverse audience segments across Turkey
- Collaborated with cross-functional global teams (Product, Communications, Creative, Social) to align on narrative, strategy, and success KPIs
Brand Communication Manager, Adidas Originals
adidas
01.2018 - 12.2020
- Owned brand storytelling and seasonal campaign planning for adidas Originals in Turkey
- Developed go-to-market plans for new product launches and seasonal campaigns, in line with global brand narratives
- Partnered with retail, digital, and PR to implement 360 consumer engagement strategies
Senior Key City Activation & Newsroom Specialist
adidas
01.2016 - 12.2017
Assistant Marketing Manager
Swatch Group
05.2014 - 12.2016
Customer Representative (Middle East & Gulf)
Arçelik A.S.
07.2013 - 05.2014
Field & Media & Hospitality
Istanbul Foundation for Culture and Arts (IKSV)
01.2007 - 12.2011
Communication and Hospitality Coordinator
Eastern Neighbours Film Festival
09.2011 - 11.2011
Education
Master of Arts - Media Studies
University of Amsterdam
04.2001 -
Bachelor of Arts - Business Administration
Boğaziçi University
04.2001 -
Skills
- Marketing Strategy
- Go-to-Market Planning
- Campaign Execution
- Brand Positioning & Messaging
- Content Development
- Storytelling
- Budget administration
Passion Project
Film Criticism – Creator of duvarimdakiafisler.com and its social media extensions since 2009. In addition to publishing on my own platform, my essays and reviews on cinema have appeared in various other outlets. While these channels are currently inactive due to a conflict of interest with my current employer, my passion for watching, thinking, and writing about film remains ongoing.
Timeline
Marketing Manager
Netflix
01.2021 - Current
Brand Communication Manager, Adidas Originals
adidas
01.2018 - 12.2020
Senior Key City Activation & Newsroom Specialist
adidas
01.2016 - 12.2017
Assistant Marketing Manager
Swatch Group
05.2014 - 12.2016
Customer Representative (Middle East & Gulf)
Arçelik A.S.
07.2013 - 05.2014
Communication and Hospitality Coordinator
Eastern Neighbours Film Festival
09.2011 - 11.2011
Field & Media & Hospitality
Istanbul Foundation for Culture and Arts (IKSV)
01.2007 - 12.2011
Master of Arts - Media Studies
University of Amsterdam
04.2001 -
Bachelor of Arts - Business Administration
Boğaziçi University
04.2001 -