Ece ÇEVİK
Brand Manager
Istanbul,34
Summary
Results-driven Brand Manager with over 8 years of experiences working in FMCG, F&B and Hospitality Industries. Can develop and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Successful marketing leader with proven accomplishments in driving growth and increasing profits. Adept in all facets of brand management, digital marketing, social media management, product marketing, retail marketing, e-commerce management, communications and advertising. Proven history of managing 360-degree marketing campaigns. Articulate with high energy and engaging personality.
Overview
9
9
years of professional experience
5
5
years of post-secondary education
2
2
Languages
Work History
Brand Manager
Humm Organic
08.2021 - Current
- Creating, planning and implementing brand strategy to enhance brand awareness, increase market share and profit. Monitoring industry news closely, keeping up to date of emerging trends for quick adaptation of branding strategies accordingly.
- Planning and managing marketing budgets according to the planned brand strategy, ensuring efficient allocation of resources for maximum return on investment in marketing initiatives.
- Creating, analyzing and reporting P&L to the board.
- Orchestrating seamless collaboration with creative and PR agencies to align brand messaging, new product launches and campaigns. Developing KPIs to evaluate agency performance, fostering accountability and continuous improvement.
- Monitoring, evaluating and reporting marketing campaigns to support brand consistency and engagement.
- Optimizing social media presence to engage customers, resulting in higher online visibility and interaction rates. Increased interactions rates by 116%.
- Developing new products with conducting thorough market research to identify gaps, trends and customer needs. Creating roadmaps, outlining milestones, product features and launch timelines while prioritizing features based on market impact and resource availability.
- Crafting GTM plans for new products, including pricing, positioning and distribution channels.
- Orchestrating successful product launches, including packaging designs, coordinating PR events, digital campaigns, and influencer partnerships. Expanded Humm's product line by 45%. Product line will be doubled by Q4 of 2024.
- Generating sponsorships and partnering entities to enhance marketing objectives.
- Conducting market research to identify key trends of healthy snacks market and to analyze brand awareness and recognition.
- Organizing focus groups and surveys to gather valuable customer insights that informed future branding decisions.
- Executing demand planning to align inventory management with sales forecasts. Improved OTIF by 11%.
- Managing and coordinating export strategies of the brand.
- Mentoring junior team members, fostering professional growth and development within the department.
Marketing Supervisor
Divan Group
04.2018 - 08.2021
- Prepared, executed and optimized digital marketing strategies of Divan brands (Divan Hotels, Divan Restaurants, Divan Patisseries, In Bakery by Divan).
- Planned the marketing budget that outlines the cost of all marketing strategies.
- Managed the social media accounts including Instagram, Twitter, Facebook and YouTube, as well as agency relations (creative, social media and video content agencies).
- Supervised influencer marketing activities and overseeing photo/video shootings.
- Facilitated the development of a new Divan brand, Kokoa by Divan, formalized a unique brand identity and communication strategy.
- Supervised e-commerce content management and optimizing SEO management of the Divan Pattiserie website for over 250 SKUs.
- Managed the design of product catalogues for Divan Patisserie such as New Year Collections.
- Represented the marketing department in the Agile Team that was responsible for transforming the CRM infrastructure of Divan Group.
- Prepared and analyzed monthly marketing action plans and communication reports for the upper management and Koç Holding Brand Team.
- Executed the registrations of all the brands of Divan Group.
- Directly reported to the Marketing Director and communicated with the CEO on a daily basis for his leader communication management.
Corporate Sales Specialist
Shaya Group
03.2017 - 04.2018
- Organized catering services for brands such as Shake Shack, Le Pain Quotidien, Pinkberry and P.F. Changs.
- Arranged sales meetings with prospective clients for catering services.
- Expanded the client portfolio by 40% in six months.
- Managed meetings, offers, negotiations and contract procedures.
- Implemented a follow-up mechanism to get feedback from clients after each event.
- Was responsible for cost management and profitability for all new clients.
- Reported directly to the Director of Casual Dining Department on all
responsibilities.
Marketing Intern
Bausch & Lomb
06.2015 - 09.2015
- Assisted the launch of new dermatology product lines.
- Attended retail trainings for ophthalmology products sales, and monthly medical terminology trainings.
- Organized the quarterly company retreat event in Marmaris.
- Supported the print design and procurement of the marketing materials.
- Facilitated the organization of 40th Turkish Ophthalmology Conference.
- Prepared sales and cost control reports for the Director of Pharmaceutical Business Unit.
Education
BBA - Business Administration
ÖZYEĞİN UNIVERSITY
Istanbul, Turkey 04.2001 -
High School Diploma -
EYÜBOĞLU HIGH SCHOOL
Istanbul, 34 09.2007 - 06.2012
Skills
Brand Positioning
Brand Strategy
Product Management
Supply Chain Management
Campaign Planning
Margin Monitoring
Marketing Communications
Product Marketing
Digital Marketing
E-Commerce Management
Social Media Management
Integrated Marketing
SEO Management
Corporate Communications
Timeline
Brand Manager
Humm Organic
08.2021 - Current
Marketing Supervisor
Divan Group
04.2018 - 08.2021
Corporate Sales Specialist
Shaya Group
03.2017 - 04.2018
Marketing Intern
Bausch & Lomb
06.2015 - 09.2015
High School Diploma -
EYÜBOĞLU HIGH SCHOOL
09.2007 - 06.2012
BBA - Business Administration
ÖZYEĞİN UNIVERSITY
04.2001 -