EBRU ÖZEN
Business Unit Manager
Sancaktepe,34
Summary
Strategic and results-driven Sales Leader with over 10 years of experience in the engineering software industry, specializing in subscription-based sales models. Proven track record of driving revenue growth, developing high-performing sales teams, and cultivating long-term client relationships. Skilled in strategic planning, market analysis, and optimizing subscription pricing strategies. Adept at cross-functional collaboration with product, marketing, and customer success teams to ensure alignment of sales initiatives with overall business objectives. Strong negotiator with deep expertise in engineering software solutions, dedicated to delivering sustainable growth and exceptional customer satisfaction.
Overview
15
15
years of professional experience
2006
2006
years of post-secondary education
1
1
Language
Work History
Business Unit Manager
Segula Technologies
02.2025 - Current
- Implemented innovative marketing initiatives for increased brand visibility and customer engagement.
- Communicated regularly with executive leadership regarding progress updates, challenges, and achievement highlights within the unit.
- Monitored performance metrics regularly to identify areas for improvement and drive continuous progress.
- Mentored junior staff members, supporting their professional growth within the organization.
- Established productive relationships with key stakeholders, ensuring alignment of business objectives.
- Managed complex projects from inception to completion, ensuring timely delivery within budget constraints.
- Conducted detailed market analysis for informed decision-making and strategic planning.
- Managed budgets and resources effectively to achieve financial goals and maximize profitability.
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
Strategic Sales & Customer Success Group Manager
Armada Yazılım AŞ.
10.2024 - 01.2025
- Successfully led a strategic sales team focused on achieving and exceeding revenue targets, with an emphasis on subscription-based sales models for engineering software solutions.
- Developed and implemented effective subscription pricing strategies that maximized customer retention and supported continuous revenue growth.
- Recruited, mentored, and managed a high-performing sales team, fostering an environment focused on achieving both individual and team goals.
- Conducted in-depth market research and analysis to identify emerging trends and sales opportunities, directly contributing to the company’s growth strategy.
- Worked closely with product management, marketing, and customer success teams to ensure alignment of sales efforts with product offerings and go-to-market strategies
- Consistently monitored sales performance through CRM tools, provided detailed reports, and presented actionable insights to senior management.
- Prepared executive summaries of forecast insights, supporting strategic decision-making processes.
- Analysed historical sales data to accurately forecast future product demand, supporting inventory management.
- Led a team of analysts in creating monthly, quarterly, and yearly forecast reports for executive review.
Sales Director
Testinium A.Ş
03.2023 - 10.2024
- Manage sales- business development team.
- Directed the expansion into new markets, conducting thorough research and risk assessments to ensure viability.
- Develop, implement, and monitor Strategic & Tactical Business Plans and co-ordinate all appropriate resources to enable achievement of business objectives for the allocated accounts
- Responsible for achieving the sell-on sales budget for the allocated accounts and subsequent tasks required in achieving the set target
- Analyze the existing customer portfolio, improving business performance for the continuity of customer relations and creating new business opportunities that will add value to the company
- Monitor and analyze account data and optimize continuous business performance as well as create business opportunities
- Responsible for regular customer visits, managing relationships and sales processes
- Customers- Banking, Fin-tech, Automotive, Gaming etc..
- Managed a portfolio of key accounts, fostering strong relationships and maximising sales opportunities.
- Hired, trained and built high-performing team of sales representatives.
- Increased average deal size by upselling additional products and services to existing clients.
Sales Team Lead
Figes A.Ş. - Mathworks Turkey
01.2023 - 03.2023
- Manage 3 people (2 Regional Account Manager, 1 Inside Sales Rep.) (İstanbul Anadolu-Bursa-Kocaeli-Eskişehir)
- Manage the overall running of the sales team
- Sell products & help sales staff negotiate and close deals
- Prepare all sales reports.
- Manage 5 Key Accounts sales forecasting and demand planning (quarterly sales results and quarterly forecasts)
- Prepare reports on top 5 accounts status, (aero space customers (Altınay Group& Kale Arge) and Automotive customers (Accenture-TOGG-Siro))
- Negotiate of all strategic commercial agreements
- Define and execute strategies and plans for the customers in line with the business requirements
- Implement sales strategy with key accounts to drive sales growth and maximize profitability.
Key Account Manager (Aerospace&Automotive)
Figes A.Ş. - Mathworks Turkey
03.2020 - 01.2023
- Define and execute strategies and plans for the customers in line with the business requirements
- Implementing sales strategy with key accounts to drive sales growth and maximize profitability
- Negotiate of all strategic commercial agreements
- Responsible for achieving monhtly & annually sales targets for MATLAB&Simulink
- Develop trusted advisor relationships with key accounts, customer stakeholders and executives.
- Develop new business with existing clients and/or identify areas of improvement to meet sales quotas
- Manage regional (GEO customers & Key Accounts) sales forecasting and demand planning (quarterly sales results and annual forecasts)
- Prepare reports on top account status, (aero space customers and Automotive customers (TOGG))
- Lead monthly business review and quarterly business review meetings with the strategic clients
- Applied excellent negotiation, upselling and sales techniques to maximise revenue.
Senior Sales and Marketing Engineer
Farplas Otomotiv A.Ş.
10.2014 - 12.2019
- Making feasibility analysis with internal stakeholders such as purchasing, project, production engineering and production planning and prepare quotation for customer.(RFI,RFQ stage)
- Playing active role to determine customer needs and ensure all the requirements are delivered on time, within scope.
- Coordinating customers payment process.
- Conducting procurement activities, especially for the tools and control fixtures to be used in the project, searches for suitable supplier, presents the one selected to management and tracks the completion of the activity.
- Initiating the revisions requested by customer at any stage of the project and provides the quote accordingly.
- Preparing serial piece prices according to escalation formula and controlling cost walk of the parts.
- Checking machine capacity with production planning based on customers request and follow the installation of new demand.
- Responsible for leading commercial activities of new and ongoing projects with product development, production, procurement, project teams of the company.
- Providing close relationships with the customers in order to understand their needs and coordinate internal stakeholders to answer those needs.
- Managing the budget of new and ongoing projects.
- Collaborating R&D team and improves new products based on market needs.
- Participating in the development and implementation of the strategic sales plan for the company.
Purchasing Specialist
Netzsch Turkey
04.2013 - 09.2014
- Collecting offers from potential suppliers, coordinating with related technical department for offer clearification
- Proceeding localization projects and saving projects
- Analyzing offers commercially, order placement, contracting , SAP purchasing operations
- Expiditing manufacturing process of suppliers, arranging audits/inspections with QA/QC for on going orders
- Maintaining supplier relations, expanding supplier list, completing approval process for new suppliers
- Following project procurement schedule, reporting to management about procurement activities
- To contact and negotiate vendors regarding prices, payment methods and delivery conditions
- Support tasks for Global Procurement International
Project Leader
TOTOMAK A.Ş.
08.2010 - 03.2013
- Working on TEYDEB / TUBITAK as a project leader
- (Santez Projects)
- Automotive Product Development Activities.
- Following international conferences and seminars on Automotive Industry.
- Technical research and applications of new technologies, new materials, trend processes on Automotive components.
- Product benchmarking.
- Coordinating all the technical issues between customer and internal project participants for assigned projects.
- Customers; Bosch Diesel, Bosch Rexroth, Bobcat, Wabco
- Making feasibility analysis with internal stakeholders such as purchasing, project, production engineering and production planning.
- Reporting the status of the project to management and project owner at every milestone of the projects.
Education
B.S. in Mechanical Engineering -
Celal Bayar University
İzmir Atakent Anatolian High School
Skills
Microsoft Office
Sales Force
Microsoft Dynamics
Hubspot
SAP
PLM (Enovia)
Solidworks
Customer relationship building
Negotiation
Client account management
Decision making
Performance analysis
Negotiation expertise
Knowledge of erp systems
Accomplishments
- Took an active role in receiving "Cost Management" award by Oyak Renault.
- Took an active role in receiving "Monozokuri" activities (cost reduction activities) with Oyak Renault.
- Leaded and successfully managed commercial activities of Renault Megane and Clio plastic injection parts project at Farplas.
- Took a managerial role in implementing a new investment cost report system at Farplas.
Languages
5,C1
Personal Information
- Date of birth: 12/16/87
- Nationality: Turkish
Timeline
Business Unit Manager
Segula Technologies
02.2025 - Current
Strategic Sales & Customer Success Group Manager
Armada Yazılım AŞ.
10.2024 - 01.2025
Sales Director
Testinium A.Ş
03.2023 - 10.2024
Sales Team Lead
Figes A.Ş. - Mathworks Turkey
01.2023 - 03.2023
Key Account Manager (Aerospace&Automotive)
Figes A.Ş. - Mathworks Turkey
03.2020 - 01.2023
Senior Sales and Marketing Engineer
Farplas Otomotiv A.Ş.
10.2014 - 12.2019
Purchasing Specialist
Netzsch Turkey
04.2013 - 09.2014
Project Leader
TOTOMAK A.Ş.
08.2010 - 03.2013
B.S. in Mechanical Engineering -
Celal Bayar University
İzmir Atakent Anatolian High School