Şebnem Yaldızlı
Marketing Director
Istanbul
Summary
A marketing leader with 15 years of experience working with brands, including extensive expertise in strategic planning, brand development, and digital transformation. Skilled in storytelling, driving customer engagement, and executing successful global launches. Adept at using data-driven insights to optimize marketing strategies and achieve growth. Known for innovative thinking and leadership in creating impactful, actionable strategies.
Overview
15
15
years of professional experience
5
5
years of post-secondary education
Work History
Marketing Director
Tabii Digital Streaming Service
İstanbul, Istanbul
02.2024 - Current
- Developing and executing marketing strategies to drive user acquisition, engagement, and retention for the platform.
- Overseeing branding, campaigns, and partnerships to enhance platform visibility and subscription growth.
- Leading global launches, ensuring consistent messaging and effective promotion across diverse markets.
- Analyzing data and performance metrics to optimize marketing strategies and campaign outcomes.
- Managing marketing budgets, ensuring efficient allocation of resources to meet company objectives.
- Building and leading a high-performing marketing team, fostering collaboration and innovation.
Group Brand Director
BLAB Advertising Agency
12.2016 - 12.2023
- Directing all account, production and strategic department in the agency and reporting CMO
- Successfully managed multiple global and local brands and develop their integrated communication companies
- Guided and monitored progress of marketing campaigns
- Managed the budget of the clients' marketing department
- Manage abilities for achieving the clients' marketing goals in the best possible way
Brand Director
Ogilvy&Mather Advertising Agency
02.2016 - 12.2016
- Directing 2 account executive and reporting to GM
- Conducted numerous local and global accounts ATL campaigns, working together with the creative & strategic planning teams
- Leading global brands integrated marketing communication process and presentations with other media, PR, digital and social media agencies
- Involving focus groups and research interpretations
- Responsible from the targeted agency profit
- Keeping network connections throughout Ogilvy worldwide offices
Brand Manager
Ogilvy&Mather Advertising Agency
03.2013 - 01.2016
- Handling local and global ATL campaigns, working together with the creative & strategic planning teams
- Coordinating the production of TV commercials, radio spots, print magazine ads and outdoor executions
- Working together with partner agencies
- Handling campaign budgets and timings
- Leading weekly status meetings
- Involving focus groups and research interpretations
- Keeping clients up-to-date on their own & competitive environment
Brand Executive
Leo Burnett Advertising Agency
02.2010 - 03.2013
- Undertaking needs and assessments of the clients and briefing the creative team based on assessment results
- Developing communication solutions
- Proceeding projects, setting the deadlines and coordinating various parties to ensure effective and timely service delivery
Education
Advertising -
Anadolu University
Eskişehir, Turkey 09.2004 - 05.2009
Kaplan International -
Kaplan International Collage
UK 01.2014 - 09.2014
Timeline
Marketing Director
Tabii Digital Streaming Service
02.2024 - Current
Group Brand Director
BLAB Advertising Agency
12.2016 - 12.2023
Brand Director
Ogilvy&Mather Advertising Agency
02.2016 - 12.2016
Kaplan International -
Kaplan International Collage
01.2014 - 09.2014
Brand Manager
Ogilvy&Mather Advertising Agency
03.2013 - 01.2016
Brand Executive
Leo Burnett Advertising Agency
02.2010 - 03.2013
Advertising -
Anadolu University
09.2004 - 05.2009