ŞEBNEM DIRAMCA

The strategic minds behind advertising campaigns, responsible for understanding consumer behavior and translating insights into effective marketing strategies. Working closely with teams to ensure that campaigns resonate with target audiences and achieve client objectives.

• Examining the goals and objectives of a company
• Identifying any areas of the company that require improvement
• Performing market research and analysis of market and industry trends
• Preparing strategy reports for top management for evaluation
• Delivering presentations on the research and its findings
• Monitoring the efficacy of tactics and making modifications as needed

• To increase the reach and impact of Note Cosmetique's brand awareness and visibility through the delivery of high value and influential marketing, communications and PR with global approach
• Responsible for developing and implementing marketing & communications strategy across the brand including planned opportunities in print, media, events and digital
• This position plays an essential role in driving a business's growth and engagement via online & offline strategies as well as content management
• Develop the marketing strategy and make a significant impact to help drive the commercial international business

• Implement strategic plan with assistance of project managers and leverage performance with coordination of brand positioning, marketing plan and budget management
• Provide coordination between creative, digital agencies & 3rd party organizations
• Responsible for designing integrated, value-added solutions that are aligned with the strategy and market dynamics
• Perform market segmentation, targeting & positioning for each product line
• Execute integrated online/offline communications
• Develop a strategic decision-making, prioritization process including influencer deals
• Maintain knowledge of marketing trends, developments, and best practices

• Analysing data from past market reports and campaigns decide whether new market research is needed
• Carrying out market research
• Developing a strategy to reach the target audience of brands
• Presenting the strategy to the client
• Trying to solve specific business problems and develop ideas

• Gaining a comprehensive context for strategies by analysing a range of information in great detail, including demographics, socio-economics and the market for the client's product
• Analysing and interpret customer response and sales data to evaluate the effectiveness of the campaign

• ATL Budget tracking, digital & mobile investment tracking, preparing detailed competitive analysis, being responsible from summary & brief & reporting processes
• Taking active role in 2 large - 3 medium - 4 small scale content project in a year
• Taking responsibility on min
• 2 national and international competitions or sectoral projects in a year
• Creating media solutions towards client's needs, media orientation skills, predominating brief&debrief process

• Meeting with the client and an account executive to understand the client's advertising needs
• Researching the target audience's TV viewing and reading habits, and lifestyles using media monitoring organisations