Doruk Ucarer
İstanbul,Turkey
Summary
3+ years extensive experience in account management, campaign management and strategic media planning. Proven ability to conduct market research and understand customer demographics, contributing to successful media plans for high-profile brands such as Huawei and NIVEA. Strong stakeholder communication skills aiming to leverage these competencies for impactful marketing solutions.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Airbnb Property Manager
Airbnb
09.2024 - Current
- Managed a portfolio of 6+ Airbnb properties, achieving a 20% increase in annual revenue through strategic pricing and marketing initiatives.
- Implemented a comprehensive guest experience program that boosted positive reviews by 80%, enhancing property visibility and booking rates.
Senior Marketing Specialist
Huawei Technologies
05.2024 - 09.2024
- Developed creative concepts for marketing campaigns such as Huawei Fit 3 and Watch GT4.
- Developed and implemented brand messages to enhance product visibility and awareness through social media and television.
- Conducted research on marketing trends, competition, consumer behaviour and new products.
Client Solutions Executive
Wavemaker Turkey
03.2023 - 05.2024
- Maintained a strong rapport with Huawei Media Team for optimal business outcomes. Increased Campaign ROI by 10% and met consumer reach goals.
- Achieved desired outcomes through strategic media planning for Huawei Smartwatch GT4 and the brand laptops.
- Increased KPI such as Reach,Grp and Impression(Television,Outdoor and Online key metrics)
- Presented media strategies and migrations to Huawei Region Team to implement a 1.230.000 USD marketing budget to manage media campaigns.
Account Executive
Carat Turkey
03.2022 - 03.2023
- Contributed to the preparation of TV media plans for NIVEA Turkey campaigns, such as Luminous630 Face Cream.
- Prepared presentations and conducted insights on target consumer behaviour using tools such as TGI.
Ziraat Bankası Internship
Ziraat Bankası
06.2020 - 08.2020
- Gained experience on export and import operations and foreign currency transactions.
Education
Bachelor of Business Administration - Business Administration
Ozyegın University
İstanbul2021
Diploma of Higher Education -
TED İstanbul College High School
İstanbul2015
Skills
- Campaign management
- Media planning
- Account Management
- Product marketing strategy
- Strategic 360 media planning
- Customer Success
Certification
- Foundations of Digital Marketing and E-commerce from Google
- Fundamentals of Social Media Advertising
- Instar Analytics Certificate from KANTAR
Languages
Turkish
First Language
English
Proficient
C2
German
Elementary
A2
References
- Huawei Turkey Marketing Director(Available upon request)
- NIVEA Turkey Marketing/Media Manager(Available upon request
Timeline
Airbnb Property Manager
Airbnb
09.2024 - Current
Senior Marketing Specialist
Huawei Technologies
05.2024 - 09.2024
Client Solutions Executive
Wavemaker Turkey
03.2023 - 05.2024
Account Executive
Carat Turkey
03.2022 - 03.2023
Ziraat Bankası Internship
Ziraat Bankası
06.2020 - 08.2020
Bachelor of Business Administration - Business Administration
Ozyegın University
Diploma of Higher Education -
TED İstanbul College High School