Doganay Emiroglu
Istanbul
Summary
I’ve been selling on Amazon under my own brands since 2020, combining my knowledge from university and expertise in digital commerce. Main courses I've taken from the university are marketing,supply chain management,consumer behaviour,business analytics, economics and cross-cultural business relations. I embarked on my journey as an Amazon specialist by establishing and operating my own company, where I honed my skills in various aspects of online retail. I have spend 2 years to learn Amazon business and its dynamics before I graduated from the university. I have taken multiple courses from different Amazon experts. Once I have established my own company with the help of an investor, I built multiple brands generating 6 figure sales in its first year in my first company. I’ve found the opportunity to test and implement different kind of PPC strategies that I studied on my own brands/with my own advertising spends. I aim to increase brand efficiency and conversion rate by giving feedback to the relevant teams according to the campaign metrics and improving the campaign metrics or take actions by myself if needed. Less spend, more conversion is my core value in the world of digital marketing.
Overview
3
3
years of professional experience
Work History
PPC Specialist
Art Home Decoration LLC
SHERIDAN
04.2022 - 05.2023
- Utilizing search terms reports and data analysis to optimize bidding tactics for the company's Amazon PPC campaigns, lowering advertising costs and increasing ROI.
- Collaborating with cross-functional teams to provide actionable input on listing quality, which results in greater product visibility and conversion rates on the Amazon platform.
- Implementing effective A/B testing methodologies to refine ad copy and optimize ad performance, resulting in higher click-through rates (CTRs) and improved campaign performance metrics.
- Continually identifying possibilities for campaign optimization and offering strategic recommendations to drive revenue development for Art Home Decoration LLC. Keeping up of industry changes and best practices in Amazon PPC advertising.
Co-Founder/Mentor
O.D.Y TRADING LLC
WILMINGTON
08.2020 - Current
- Conducted extensive market research to find new trends, consumer preferences, and market prospects, allowing data-driven strategic planning for a private label company
- Enhanced visibility and revenue growth as a result of optimizing PPC campaigns to raise click-through rates (CTR), boost conversion rates, and maximize return on ad spend (ROAS)
- Implemented effective listing optimization techniques, including keyword research and optimization, compelling product descriptions, and high-quality imagery, resulting in improved search rankings and increased sales
- Conducted in-depth competitive analysis to pinpoint market gaps, track rival tactics, and create plans for a competitive edge that increased market share and customer growth
- Managed end-to-end supply chain system and logistics operations, ensuring timely and efficient order fulfillment, inventory management, and delivery, contributing to seamless customer experiences and minimizing operational costs
- By using persuasive storytelling, rich media elements, and compelling visuals to create engaging A+ and Enhanced Brand Content for product listings, we were able to increase customer engagement, conversion rates, and brand loyalty.
- Currently, only recieving reports from time to time and evaluate the reports to give relevant feedback about the data.
Education
International Logistics
Okan University
2020
Skills
- Digital Marketing (SEO, PPC,Facebook Ads)
- Helium10, Jungle Scout – 5 years of experience
- Listing Optimization(Image set, title, bullet points, EBC content etc)
- Market Research and Competitor Analysis
- Conversion Rate Optimization
- Budgeting and Cost Optimization
- Data Analysis and Reporting
- Bulk file experience
Highlights
- Results-oriented
- Effective communication(verbal,written)
- Analytical thinking
- Organisational capacity
- Operability and commitment
- Resistance to stress
Timeline
PPC Specialist
Art Home Decoration LLC
04.2022 - 05.2023
Co-Founder/Mentor
O.D.Y TRADING LLC
08.2020 - Current
International Logistics
Okan University