CrossFit
Doğaç Sözbir
E-Commerce Category Executive
Summary
Offering strong foundation in analytical thinking and market research, eager to learn and develop within this dynamic environment. Contributes proactive approach to understanding market trends and consumer behavior, along with proficiency in data analysis and strategic planning.
Overview
10
10
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
2
2
Languages
Work History
E-Commerce Category Executive
LC Waikiki
11.2024 - Current
- Maximized profitability through strategic pricing decisions and promotional activities.
- Ensured compliance with relevant regulations governing product specifications, labeling requirements, safety standards among others within the category portfolio.
- Implemented effective sales forecasting techniques, leading to more accurate demand planning and reduced stock discrepancies.
- Analyzed market trends to identify growth opportunities and implemented strategies accordingly.
- Collaborated with cross-functional teams to develop innovative merchandising solutions for improved customer experience.
- Streamlined communication channels between internal stakeholders like marketing, finance, logistics departments for seamless execution of category plans.
- Led successful product launches that contributed significantly to the overall category growth.
- Optimized SKU assortments based on sales data analysis, resulting in higher turnover rates and improved margins.
- Implemented systems and procedures to increase sales.
Product Manager
LC Waikiki
05.2021 - Current
- Conceptualize and oversee end-to-end product development of men's active-wear collection
- Create a collection narrative with a special focus
- Plan budgets for the collection and develop the product life cycle
- Provide the design team with customer insights and conduct product prototypes
- Determine order quantities and place orders of products
- Establish a procurement plan in collaboration with buying teams
- Set product prices with a focus on revenue & profit objectives and market dynamics
- Develop product launch plans with the allocation, visual merchandising, and e-com teams
- Serving as the product owner for the scrum team
- Since taking over the role, we have made sales of over 4 million units to date
International Store Merchandiser
LC Waikiki
04.2019 - 05.2021
- Create a collection concept and budget plan based on pre-season customer requests, needs, and expectations for over 80 stores in the regions I was responsible for
- (Romania and the African continent)
- Manage store shipments, track sales, oversee visual arrangements, and monitor discount-return-transfer processes in line with product life cycles
- Transmit feedback from the regions about the products to the product management team and incorporate it into the collection
Team Leader
Decathlon
06.2018 - 01.2019
- Be a part of the operational process during store openings
- Form a team for the product category I am responsible for and oversee my team's orientation and training processes
- Establish a customer satisfaction-focused service standard and omni-channel shelf layout for my product group
- As an additional duty, act as a store manager for one day per week
Sales Consultant
Let's Club
09.2016 - 10.2017
- To encourage people to start and continue exercising and offer them suitable membership packages
- Within 14 months, the total value of memberships I sold exceeded $400,000
Intern
Borsa Istanbul Stock Exchange
02.2015 - 03.2015
- I had the opportunity to understand the expectations of both startups and angel investors in the special market department where they come together
Education
Bachelor's degree - Economics
Yeditepe University
09.2011 - 07.2016
Skills
Collaborative approach
Merchandising strategies
Problem-solving
Customer focus
Category management
Data analysis
Personal Information
- Date of Birth: 05/22/92
- Nationality: Turkish
- Driving License: A2, B
Certification
Design Thinking (IBM)
Interests
Chess
Windsurf
Basketball
Timeline
E-Commerce Category Executive
LC Waikiki
11.2024 - Current
Product Manager
LC Waikiki
05.2021 - Current
Strategic Innovation: Building and Sustaining Innovative Organizations (University of Illinois Urbana-Champaign)
03-2021
Design Thinking (IBM)
03-2020
Sports Marketing (Kadir Has University)
08-2019
International Store Merchandiser
LC Waikiki
04.2019 - 05.2021
Team Leader
Decathlon
06.2018 - 01.2019
Sales Consultant
Let's Club
09.2016 - 10.2017
Intern
Borsa Istanbul Stock Exchange
02.2015 - 03.2015
Bachelor's degree - Economics
Yeditepe University
09.2011 - 07.2016
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