An accomplished Sales Director with 10+ years of experience in the construction materials industry, focusing on international markets. With a proven track record in expanding European and Middle Eastern activity, developing distributor networks, and driving business growth, I offer strategic leadership and innovative, results-driven solutions.
Overview
12
12
years of professional experience
4
4
Languages
9
9
years of post-secondary education
Work History
Regional Sales Director (Middle East Region)
TechnoNICOL International
12.2018 - 11.2022
Coordinated full sales operations within Middle East region, including Türkiye, Israel, Iran, UAE, Qatar and other Middle Eastern countries, with an annual sales turnover of more than €20 million.
Developed and executed multi-country market entry strategies, ensuring compliance with local
regulations and maximizing product reach.
Expanded market share by identifying new business opportunities and cultivating partnerships with key stakeholders.
Boosted regional sales by implementing targeted marketing strategies and fostering strong client relationships.
Developed tailored sales strategies for each market based on local conditions, competitor analysis, and
customer demand.
Designed custom solutions for clients, utilizing product knowledge and industry expertise to address unique challenges and deliver positive results.
General Director
UAB MIDA LT Türkiye Branch (part of TechnoNICOL)
06.2014 - 09.2018
Established a representative office in Istanbul in order to provide better service for current and new customers and increase marketing activity in Region.
Organized and participated in industry trade fairs, increasing product visibility and establishing
TechoNICOL as a market leader in construction materials.
Boosted sales performance through targeted marketing campaigns and innovative product offerings.
Developed effective strategies for business growth, leading to increased market share and customer base.
Strengthened customer relationships through exceptional service standards, prompt issue resolution, and proactive account management practices.
Customer Sales Representative (Türkiye Region)
TechnoNICOL Europe
12.2010 - 12.2018
Led the operational setup for TechoNICOL’s entry into the Turkish market, overseeing import logistics, customs clearance, sales, and financial reporting.
Managed sales operations in Türkiye, contributing to more than €10 million in annual turnover.
Built strong relationships with clients through attentive service, leading to repeat business and referrals.
Negotiated contracts with large distributors and clients, maintaining long-term partnerships that drove consistent sales growth.
Analyzed market trends to identify new business opportunities and areas for expansion.
Researched customer needs, market trends and competitor activities.
Organized successful product launches, promotional events, and trade shows that generated significant brand exposure within the region.
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