Direnç Hıçkırıkoğlu

New additional role: Automotive Franchise Workshop

• Direct report to Automotive Sales Group Director
• Responsible for all provinces of the country
• Management of Regional Distributor, E-commerce and Workshop Managers, merch team and regional distributors and workshop throughout the country
• Responsible for all sales (tonnage, profitability, turnover, % margin), forecasting and budget management of the e-commerce, distributer and workshop segment
• Following up the sales figures of the e-commerce, distributor and workshop segment, reporting to the automotive group director
• Determining the product prices of the E-Commerce Sales Channel and distributors, creating new campaign set-ups and managing them according to target profitability
• Developing and implementing new sales strategies, improving E-Commerce, distributor and workshop processes
• Managing all systems concerning the E-commerce Sales Channel and distributors such as SAP Hybris, SAP Marketing, SAP C4C, Live Support, Panorama, Loyalty modules and developing studies for spesific needs
• Managing and encouraging the team in order to create new customer portfolio, visiting and following up critical customers and distributors, improving relationships
• Creating and managing the bonus system of field sales employees and distibutors
• Delivering management messages to the team and distributors, ensuring the sales operations are being conducted align with the company strategies, supporting the team with marketing strategies and materials
• Terminating relationships with ineffective distributors if necessary, conducting relevant communication, replacing with E-commerce channel
• Forwarding and managing new projects or ideas to the management team

• Direct report to Automotive Sales Group Manager
• Responsible for all provinces of the country
• Management of Regional Distributor and E-commerce Managers, merch team and regional distributors throughout the country
• Responsible for all sales (tonnage, profitability, turnover, % margin), forecasting and budget management of the e-commerce and distributer segment
• Following up the sales figures of the e-commerce and distributor segment, reporting to the automotive group manager
• Determining the product prices of the E-Commerce Sales Channel and distributors, creating new campaign set-ups and managing them according to target profitability
• Developing and implementing new sales strategies, improving E-Commerce and distributor processes
• Managing all systems concerning the E-commerce Sales Channel and distributors such as SAP Hybris, SAP Marketing, SAP C4C, Live Support, Panorama, Loyalty modules and developing studies for spesific needs
• Managing and encouraging the team in order to create new customer portfolio, visiting and following up critical customers and distributors, improving relationships
• Creating and managing the bonus system of field sales employees and distibutors
• Delivering management messages to the team and distributors, ensuring the sales operations are being conducted align with the company strategies, supporting the team with marketing strategies and materials
• Terminating relationships with ineffective distributors if necessary, conducting relevant communication, replacing with E-commerce channel
• Forwarding and managing new projects or ideas to the management team

• Direct report to Automotive Sales Group Manager
• Responsible for all provinces of the country
• In addition to the duties in my previous position
• To carry out the administration and management of E-Commerce Regional Managers and E-Commerce Specialists throughout the country
• Responsible for all sales (tonnage, profitability, turnover, % margin), forecasting and budget management of the e-commerce segment
• Monitoring the sales figures of the e-commerce segment, reporting to automotive group manager

• E-Commerce Marketplace Project
• Taking part as a developer in the Agile Team established to turn our current ecommerce site (Fullcheck Shop) into a marketplace platform

• Direct report to Automotive Sales Group Manager
• Responsible for all provinces of the country
• Managing the project of transferring the Lubricant retail sales organization to the e-commerce platform
• Winning the SAP Gold Award in the Business Transformation Category
• Management and organization of E-commerce Specialists
• Management and follow-up of SAP Hybris Commerce, SAP C4C CRM Program and marketing module SAP Marketing systems used in E-Commerce Sales Segment
• To make sales to all retail, independent workshops and station customers in the field through the E-Commerce portal
• Achieving segment profitability and tonnage targets, providing budget management, increasing the number of customers
• Supporting sales in the E-Commerce sales segment and developing and implementing sales strategies
• Carrying out the trade marketing activities of the E-Commerce Sales Channel, positioning the product prices, creating new campaign setups and managing them according to target profitability
• Monitoring, reporting and feedback of sales figures
• Tracking the expenses and profitability of all Regions
• Evaluation and development of the monthly and annual performances of the regions
• Following product and packaging sales targets, conducting market research
• Improvement of e-commerce processes
• Establishing and managing the bonus system of Field Promotion Personnel
• Visit and follow-up of important points
• Ensuring customer satisfaction, tracking consumer and point of sale complaints
• Route organizations and route performance tracking of Field Promotion Personnel with the SAP C4C module
• Organizing, managing and segmenting customer data
• Creation and follow-up of customer loyalty programs
• Management of products in the E-Commerce portal, adding or removing new ones
• Producing the content, texts, banners and templates required for the best brand communication with the Marketing teams

• Direct report to Country Distributor Sales Manager
• Responsible for the provinces of Istanbul Anatolia, Istanbul Europe and Thrace
• Managing the regional Lubricants Distributor and sales representatives
• Achieving the company's profitability and tonnage targets
• Evaluating the periodic targets and performance of distributors and sales representatives
• Increasing the number of customers and ensuring coordination between the distributor and the company
• Gathering new information about competitors and transmitting them to the company management
• Timely transmission of campaign information to the distributor, sales representatives and the market
• Visit and follow-up of important points
• Determination and management of distributor costs
• Cancellation of unsuccessful distributors and establishment of a new distributor organization
• Distributor risk and letter of guarantee follow-up, Ensuring timely collection of company receivables
• Distributor discount, bonus, campaign and promotion invoices management
• Management and training of new sales representative recruitment process
• Conducting weekly sales meetings with distributor sales manager and sales representatives
• Sales representative route organizations and track performance follow-up
• Ensuring customer satisfaction, tracking consumer and point of sale complaints

• Regional Commercial Sales Manager for Middle Anatolia and Black Sea
• Direct report to Country Commercial Sales Manager
• Responsible for the sale of lubricants and Adblue
• Periodic sales visit to the target customers such as cement, plant-mixed concrete, mine, construction companies
• Providing technical support and explaining the benefits of our products
• Following up and reporting payments
• Achieving sales goal which is given us by our managers as gross margin and tonnage

• Field Engineer for all around Turkey
• Direct report to Technical Services Manager
• Providing engineering services to the lubricants customers
• Routine visits to the customers and increasing customers of our company
• Analyzing lubricants and preparing feasibility reports
• Preparing seminars and presentations
• Following up competitors and new trends in the sector

• Risk Engineer for all around Turkey
• Direct report to Risk Manager
• Preparing risk analyzes for companies in fire, theft and flood
• Optimization and preparation of bill of quantity of mechanic equipments

• Maintenance Team Leader for Turkish Armed Forces
• Periodic maintenance of tanks and other equipments
• Coordination of soldiers

• Operation Trainee
• Observing plant process
• Maintenance of petroleum valves
• Quality control operations
• Learning SAP software specially MM module

• Organization Trainee
• Observing production process, purchasing methods, sales management, strategies
• Studies about mechanical equipments efficiency
• Maintenance operations