Dilara Naz ÖZEN
Account Executive / Sales / Marketing
Istanbul
Summary
Results-driven professional with over 4 years of experience in client relationship management, sales operations, and integrated branding campaigns. Proven success in lead qualification, CRM optimization, and B2B/B2C go-to-market strategies. Strong command of digital tools, performance analytics, and cross-functional collaboration. Holds a Master's degree in Marketing & Strategy and excels in dynamic, team-oriented environments.
Overview
8
8
years of professional experience
2020
2020
years of post-secondary education
2
2
Languages
Work History
ACCOUNT EXECUTIVE
DAN Global
03.2020 - Current
- Successfully managed onboarding and ongoing relationships with 50+ international agencies, ensuring seamless service delivery and client satisfaction
- Streamlined lead conversion process by qualifying inbound leads through HubSpot and Pipedrive CRM systems
- Delivered data-driven CTR performance reports with actionable recommendations that optimized campaign performance
- Collaborated cross-functionally to develop tailored service offerings that improved client engagement and retention
- Generated over 30 qualified brand-to-agency matches per quarter through strategic lead generation initiatives
- Conducted comprehensive competitive analysis to inform product development roadmaps and strategic priorities
- Created engaging blog and social media content that increased website traffic by 20%, enhancing brand visibility
MARKETING ASSISTANT
Beiersdorf AG – tesa SE
08.2017 - 09.2018
- Supported execution of integrated B2B and B2C marketing campaigns for tesa-branded products across multiple channels
- Managed production and distribution of offline marketing materials including banner ads, POP displays, and promotional items
- Optimized product visibility on Amazon and other e-commerce platforms through strategic content curation
- Performed regular competitive market research to support data-informed strategic marketing decisions
Education
MSc - Marketing & Strategy
Kingston University
BSc - Business & Economics
Bilgi University
Skills
- Client Relationship Management
- Account Development
- Sales Enablement
- Lead Qualification
- Brand Strategy
- Campaign Execution
- Digital Marketing
- Content Creation
- CRM Systems
- HubSpot
- Pipedrive
- Analytics Tools
- Google Analytics
- Looker Studio
Websites
Projects And Certifications
- Rose Theatre Campaign, Led a youth-centric marketing initiative utilizing behavioral insights and data-driven strategies.
- Strategic Discourse Consulting, Developed and delivered a comprehensive go-to-market plan for client's product launch.
- ELA Program Certificate, Completed advanced leadership and cross-cultural communication training program.
Timeline
ACCOUNT EXECUTIVE
DAN Global
03.2020 - Current
MARKETING ASSISTANT
Beiersdorf AG – tesa SE
08.2017 - 09.2018
BSc - Business & Economics
Bilgi University
MSc - Marketing & Strategy
Kingston University