Didem SÜBAR ÖZDEMİR
Marketing
Istanbul
Summary
Dynamic marketing leader with a proven track record at DORABASE -KRIWEB - VUCOS, enhancing brand visibility and spearheading market expansion. Expert in CRM management and fostering cross-functional collaboration, I've driven growth through innovative digital marketing strategies and data analytics, achieving significant improvements in customer engagement and lead generation.
Overview
20
20
years of professional experience
3
3
Languages
Work History
Head of Marketing
DORABASE -KRIWEB - VUCOS
02.2024 - Current
- Implemented AI mindset into whole stages of the business.
- Improved lead generation efforts by implementing AI tools and targeted inbound marketing strategies that attracted high-quality prospects.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Championed cross-functional collaboration, working closely with product development and public relations teams to create cohesive messaging.
- Launched a successful email marketing campaign that grew subscriber base while maintaining low unsubscribe rates.
- Identified value propositions and key messages for company marketing campaigns.
Co-Founder
PIECES GLOBAL
03.2022 - 02.2024
- Established foundational processes for business operations.
- Developed innovative sales and marketing strategies to facilitate business expansion.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Grew the customer base through targeted outreach and networking events.
- Developed marketing materials and campaigns to boost brand awareness and customer engagement.
- Represented organization at industry conferences and events.
Executive Vice President of Marketing
BİREVİM
09.2019 - 03.2022
- Increased market penetration, executing targeted marketing campaigns and strategic partnerships.
- Spearheaded expansion into new markets, leveraging comprehensive market analysis and partnership development.
- Boosted company reputation, driving initiatives for corporate social responsibility and sustainability.
- Directed development of new product line, meeting market demand and diversifying company offerings.
- Developed strong relationships with key industry partners, resulting in mutually beneficial business opportunities.
CRM Executive
ÇELİK MOTOR
09.2018 - 08.2019
- Analyzed customer behavior patterns to identify opportunities for improved targeting and segmentation strategies.
- Enhanced customer relationships by implementing tailored CRM strategies and personalized marketing campaigns.
- Played a key role in enhancing brand reputation by addressing escalated customer issues promptly via the appropriate communication channels provided by our CRM system.
Head of Marketing
DENİZBANK
08.2011 - 01.2018
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
- Mentored junior staff members, providing guidance in professional development and fostering a collaborative team environment within the department.
- Oversaw corporate events planning, creating memorable experiences for clients that strengthened partnerships and loyalty levels.
- Streamlined internal processes, resulting in improved productivity and cost savings for the department.
- Managed trade show presence, maximizing exposure through eye-catching booth designs and engaging presentations.
Reporting Specialist
DENİZBANK
04.2008 - 08.2011
- Supported cross-functional relationships to discuss and seek resolution to issues discovered during analysis of various reports and data.
- Maintained the accuracy of information in reports by updating the database regularly and ensuring data integrity.
- Completed basic ad hoc and recurring data and report requests to support program deliverables and milestones.
- Created user-friendly dashboards and visualizations, enabling stakeholders to easily interpret complex data sets.
Russia & CIS Region Supervisor
Damat Tween
04.2005 - 04.2007
- Assist the Sales Coordinator with planning, organizing, directing and coordinating the activities of the sales function in Russia and CIS region to maximize sales volume, driving targeted profitable growth and professionally developing the sales staff.
- Manage assigned accounts and perform such functions as prospecting new clients and retaining existing customers.
- Improved customer satisfaction with timely response to inquiries, addressing concerns, and finding effective solutions.
Education
Master of Science - Data Analytics
SABANCI UNIVERSITY
Istanbul, Turkey 04.2001 -
MBA - Business Management
HALİÇ UNIVERSITY
Istanbul, Turkey 04.2001 -
Bachelor of Science - RUSSIAN LITERATURE
ISTANBUL UNIVERSITY
Istanbul, Turkey 04.2001 -
Skills
Customer segmentation
Mobile marketing
Product marketing
CRM management
Performance metrics analysis
E-mail and direct mail marketing campaigns
Social media engagement
Digital marketing
Data analytics
Marketing plans
Campaign planning
Creative direction
Timeline
Head of Marketing
DORABASE -KRIWEB - VUCOS
02.2024 - Current
Co-Founder
PIECES GLOBAL
03.2022 - 02.2024
Executive Vice President of Marketing
BİREVİM
09.2019 - 03.2022
CRM Executive
ÇELİK MOTOR
09.2018 - 08.2019
Head of Marketing
DENİZBANK
08.2011 - 01.2018
Reporting Specialist
DENİZBANK
04.2008 - 08.2011
Russia & CIS Region Supervisor
Damat Tween
04.2005 - 04.2007
Master of Science - Data Analytics
SABANCI UNIVERSITY
04.2001 -
MBA - Business Management
HALİÇ UNIVERSITY
04.2001 -
Bachelor of Science - RUSSIAN LITERATURE
ISTANBUL UNIVERSITY
04.2001 -