Dicle Türker Yücelen
Summary
Results-driven professional bringing 26 years of experience in multiple marketing disciplines, including product marketing, product management and digital marketing. Successful and driven professional certified in product management. Committed to building brand presence through effective optimization and management of partners in the ecosystem.
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.
Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
26
26
years of professional experience
Work History
Co-Owner
Nail Madeni Eşya
11.2023 - Current
- Managing E-Commerce, digital marketing, positioning, brand management, sales and marketing of products under owned brand - Emir Çelik
Product and Customer Experience Director
Hopi
08.2022 - 11.2023
- Responsible for E-Commerce and Fintech business lines User Experience and Design, User Interface and Design, Product Development and Execution Strategy
Digital Music Services / Fizy Marketing and Content Mng. A.Director
fizy. A.Ş
01.2018 - 08.2022
- Responsible for Branding and Communication, ATL & BTL marketing plans,
- Responsible for Customer Experience Design, Digital Channels Management (including WEB & App), Content Management, Content Marketing, Growth Marketing, Celebrity Relations and Third Party Relations
- Secured key partnerships that contributed to the company''s overall growth strategy and market reach.
- Improved project efficiency with strategic planning, resource allocation, and time management practices.
- Evaluated employee performance objectively using established metrics, leading to fair compensation adjustments based on meritocracy principles.
- Negotiated favorable contracts with vendors for reduced costs and improved service quality.
- Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
- Increased company revenue by streamlining processes and implementing cost-saving measures.
- Managed budgets effectively to ensure optimal use of resources while maintaining financial stability.
- Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
- Facilitated cross-functional collaboration for improved decision-making processes within the organization.
- Negotiated price and service with vendors to decrease expenses and increase profit.
- Reported to higher management with great detail.
Senior Head of Digital Communication Services / BiP
Turkcell İletişim Hizm. A.Ş.
01.2016 - 01.2018
- Managed relationships with external vendors such as creative agencies or software providers to ensure timely delivery of high-quality products/services at optimal costs. (Kim GB İster)
- Developed comprehensive digital roadmaps outlining short-term and long-term goals for company growth within the digital sphere.
- Conducted competitor analysis regularly to stay ahead of industry trends and identify opportunities for differentiation within the market.
- Improved mobile app performance, enhancing user experience through regular updates and bug fixes.
- Collaborated with cross-functional teams to deliver cohesive digital branding, ensuring consistency across all channels.
- Optimized application UX/UI design through extensive A/B testing, leading to higher visitor retention rates and increased conversions.
- Created landing pages and user funnels designed to capture leads, resulting in increased customer acquisition rates.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Developed and executed multiple print and digital marketing efforts to enhance brand visibility.
Senior Head Women & Children Segment / SİM, Bizce
Turkcell İletişim Hizm. A.Ş.
01.2013 - 01.2016
- Learned and adapted quickly to new technology and software applications.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Spearheaded market research initiatives to identify trends and opportunities for growth.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Managed annual marketing budget, ensuring cost-effective allocation of resources for maximum impact.
Senior Head of Telco & Emerging Services / Lifebox
Turkcell İletişim Hizm. A.Ş.
01.2011 - 01.2013
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Proved successful working within tight deadlines and a fast-paced environment.
- Gained strong leadership skills by managing projects from start to finish.
- Worked flexible hours across night, weekend, and holiday shifts.
- Skilled at working independently and collaboratively in a team environment.
Head Digital Music & Social Media Services / TurkcellMüzik, fizy, ÇalarkenDinlet
Turkcell İletişim Hizm. A.Ş.
11.2009 - 01.2011
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Proved successful working within tight deadlines and a fast-paced environment.
- Worked flexible hours across night, weekend, and holiday shifts.
- Skilled at working independently and collaboratively in a team environment.
Head of Music, IPTV and Gaming Services
TTNET İletişim Hizm. A.Ş
08.2008 - 11.2009
- Responsible for execution of strategic ATL & BTL marketing plans for TV, Music, Video and Gaming services, development & implementation of multinational content & organize partnership with a global content providers, identification and business case development for strategic partnership opportunities with TV manufacturers & content providers.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Spearheaded product launches, collaborating with product development teams to create comprehensive go-to-market strategies that drive sales growth.
- Led a team of marketing professionals to deliver high-quality campaigns on time and within budget.
Managing Director
TimWe Tech
01.2008 - 08.2008
- Responsible for execution of P&L Management, strategic ATL & BTL marketing plans, Product Management, Business Strategy, Product Marketing.
- Launched innovative products/services that captured new market share while maintaining competitive pricing structures.
Head of Partnership Development & Revenue Management of Partner Services
Turkcell İletişim Hizmetleri A.Ş
02.2002 - 01.2008
- Responsible for Product Management, Business Strategy and Product Marketing of third party (vendor) services
Alternative Distribution Channels / Digital Banking Specialist
Osmanlı Bankası A.Ş
08.1998 - 02.2002
Education
Executive Business Administration -
Marmara University
01.1998 - 05.1997
International Relations and Affairs and Political Science /B.A.Sc. - undefined
Bilkent University
01.1997 - 04.1992
Timeline
Co-Owner
Nail Madeni Eşya
11.2023 - Current
Product and Customer Experience Director
Hopi
08.2022 - 11.2023
Digital Music Services / Fizy Marketing and Content Mng. A.Director
fizy. A.Ş
01.2018 - 08.2022
Senior Head of Digital Communication Services / BiP
Turkcell İletişim Hizm. A.Ş.
01.2016 - 01.2018
Senior Head Women & Children Segment / SİM, Bizce
Turkcell İletişim Hizm. A.Ş.
01.2013 - 01.2016
Senior Head of Telco & Emerging Services / Lifebox
Turkcell İletişim Hizm. A.Ş.
01.2011 - 01.2013
Head Digital Music & Social Media Services / TurkcellMüzik, fizy, ÇalarkenDinlet
Turkcell İletişim Hizm. A.Ş.
11.2009 - 01.2011
Head of Music, IPTV and Gaming Services
TTNET İletişim Hizm. A.Ş
08.2008 - 11.2009
Managing Director
TimWe Tech
01.2008 - 08.2008
Head of Partnership Development & Revenue Management of Partner Services
Turkcell İletişim Hizmetleri A.Ş
02.2002 - 01.2008
Alternative Distribution Channels / Digital Banking Specialist
Osmanlı Bankası A.Ş
08.1998 - 02.2002
Executive Business Administration -
Marmara University
01.1998 - 05.1997
International Relations and Affairs and Political Science /B.A.Sc. - undefined
Bilkent University
01.1997 - 04.1992