Summary
Overview
Work History
Education
Skills
Websites
Honors Awards
Timeline
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Derya Güngörmüş Ketenci

Business Leader
İstanbul

Summary

Experienced sales leader with demonstrated history of over achievement in leading multinational companies. Highly motivated, initiator of long-lasting relationships at multiple levels. Successful in enterprise account management and services sales. Self-motivated, calm, solution oriented with very good communication and organizational skills.

Overview

23
23
years of professional experience
2
2
Languages

Work History

Services Sales Country Leader

Cisco
07.2021 - Current

Services Business Leader in Turkey, responsible for end to end sales cycle, including understanding client strategy, developing action plans and closing sales to grow Turkey business, in line with company’s strategy.

Reporting to EMEA.

Year-over-year double digit growth consecutively.


  • Working with C-Level Executives to position long-term strategic solutions.
  • Account planning sessions to develop clear services strategies, value propositions and actions to acquire new accounts.
  • Forecasting, budgeting and reporting of Sales Funnel.
  • Building, orchestrating, executing and tracking Partner & Distributor Ecosystem.
  • Mentor and provide guidance to extended teams for development of strategies and opportunities.

Services Sales Country Leader

Dell Technologies
04.2016 - 07.2021

Leader of Services Business in Turkey and responsible for growing Turkey business, in line with company's overall strategy with the portfolio of consultancy, managed services, deployment, support, education and residency services


Reporting to Regional Sales Director in META and Country General Manager in Turkey


Year-over-year double digit growth for 5 consecutive years

  • Owning Services Business in Turkey, creating and executing Services Strategies
  • Responsible for end to end sales cycle, including understanding client strategy, developing action plans and closing sales
  • Leading sales from identification to proposal and to implementation
  • Working with C-Level Executives to position long-term strategic solutions
  • Account planning sessions to develop clear services strategies, value propositions and actions to acquire new accounts
  • Forecasting, budgeting and reporting of Sales Funnel (suspect, prospect, proposal, order)
  • Building, orchestrating, executing and tracking Partner & Distributor Ecosystem.

Senior Enterprise Account Manager

KoçSistem Bilgi ve İletişim Teknolojileri
04.2015 - 04.2016
  • Senior Enterprise Account Manager, Telecommunications
  • Create account strategies and plans that align customer and company initiatives and driven strategic solution wins with virtual teams including relevant partner executives
  • Orchestrate and lead the execution of the account strategy, incorporating Product, Software, Cloud, Services, Partners and Channels
  • Drive revenue growth across all LOBs throughout the customer lifecycle
  • Managing pre-sales teams, delivery and business partners throughout the entire sales cycle
  • Managing the partner and vendor ecosystem from business development to delivery.

Services Sales Account Executive

IBM Global Services
02.2011 - 03.2015
  • Leader of Outsourcing team that delivers long term outsourcing contracts to named customers
  • Responsible for customer growth by sales activities, P&L, customer satisfaction
  • Reporting to both Local Sales Director and Regional Sales Director
  • Experienced in Energy, Manufacturing, Public, Utilities, Automotive, FMCG, Telecommunications sectors
  • Closed 7 contract renewals with 3 to 7 years duration and achieved year-to-year double digit base growth
  • Develop and execute sales strategy and tactics that maximize the opportunity within the customer environment
  • Lead the sales process from development to close the deal; lead solution management, contract business office, pricing and other support teams
  • Build and maintain strong client relationships with C-Level through all levels, with the objective of being a trusted partner
  • Accountable for meeting revenue, profit, and growth objectives and improving overall customer satisfaction targets
  • Manage the pre-sales team for business development activities
  • Manage the delivery team; manage talent vs
  • Account map for continuous customer satisfaction
  • Proactively work with customer to identify their business objectives, priorities and directions, critical success factors and apply this knowledge to establish and implement an Account Strategy.

Service Performance Manager

Turkcell İletişim Hizmetleri
08.2010 - 01.2011
  • Responsible of Financial Chargeback Operation to improve the business value chain by mapping IT services and projects back to the sources of funding that sustain them, converting IT from cost center to profit center
  • Improve CIO KPIs, incorporating with PMO, as part f ITIL v3+ program
  • Regular benchmarking activities with McKinsey and TeBIT, comparing existing business processes with industry best practices.

Strategic Outsourcing Executive

Coca-Cola İçecek
03.2007 - 08.2010
  • Responsible for Outsourced Services Business, for Turkey and 9 countries in the region
  • Responsible for SAP Environment for Turkey and 9 countries in the region
  • Leading virtual teams located in 9 countries
  • Implementing Coca-Cola HQ strategies in the multi-cultural environment
  • Responsible for managing the Outsourced Services Business, with IBM, HPE and the other contractors
  • Responsible for P&L of Outsourcing Business for Turkey and 9 reporting countries
  • Managing the delivery team with 4 direct and 15 indirect resources, for outsourced business
  • Project Management for multi-functional and multi-national projects
  • Successfully completed SAP GRC, SAP upgrade, DC & DRC migration, business intelligence projects.

Senior System Engineer

Siemens Business Services
06.2006 - 03.2007
  • Responsible for planning and implementing Disaster Recovery and High Availability solutions for the customers
  • Worked in Siemens Global Data Center in Munich for 3 months.

Technical Project Manager

T-Systems Turkey
12.2001 - 06.2006
  • Technical Project Manager for Mercedes-Benz Autoline Project
  • SAP BASIS Administrator for Zorlu Holding.

UNIX System Administrator

Turkcell İletişim Hizmetleri
09.2000 - 05.2001
  • Worked as a UNIX System Administrator, responsible for all production, dev and test systems.

Education

Master of Business Administration -

Bahçeşehir University

Mathematical Engineer - undefined

Istanbul Technical University

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Terakki Vakfı Şişli Terakki Lisesi

Skills

Services Sales

Honors Awards

  • EMEA Achiever (Cisco)
  • Going Above and Beyond (Cisco)
  • Stretch Beyond Expectations (Cisco)
  • Getting to the Finish Line (Cisco)
  • I Am Services Sales (Dell Tech.)
  • Fastest growing country in the region (Dell Tech.)
  • Most accurate Sales Pipeline (Dell Tech.)
  • Best Services Account Planning (Dell Tech.)
  • Hundred Percent Club (IBM)
  • IBM Global Sales School, graduation with distinction

Timeline

Services Sales Country Leader

Cisco
07.2021 - Current

Services Sales Country Leader

Dell Technologies
04.2016 - 07.2021

Senior Enterprise Account Manager

KoçSistem Bilgi ve İletişim Teknolojileri
04.2015 - 04.2016

Services Sales Account Executive

IBM Global Services
02.2011 - 03.2015

Service Performance Manager

Turkcell İletişim Hizmetleri
08.2010 - 01.2011

Strategic Outsourcing Executive

Coca-Cola İçecek
03.2007 - 08.2010

Senior System Engineer

Siemens Business Services
06.2006 - 03.2007

Technical Project Manager

T-Systems Turkey
12.2001 - 06.2006

UNIX System Administrator

Turkcell İletişim Hizmetleri
09.2000 - 05.2001

Master of Business Administration -

Bahçeşehir University

Mathematical Engineer - undefined

Istanbul Technical University

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Terakki Vakfı Şişli Terakki Lisesi
Derya Güngörmüş KetenciBusiness Leader