Derya ERGÜÇ
SALT, DIRECTOR OF COMMUNICATION & ADMINISTRATION
Ataşehir
Summary
With 20 years experience across various facets of public relations and communications, my strengths lie in marketing communications, corporate communications, brand management, public relations, media relations, internal communication, event management, strategic planning, corporate branding, crisis communications, corporate social responsibility, sponsorship, resource development, fundraising, social media, digital marketing, team development&performance enhancement, budget control, business development, human resources. Contributed to the establishment of Teacher Academy Foundation and SALT, both founded by Garanti BBVA. Alongside my professional career, I’m the mentor of ‘First Chance Academy Program’ developed by Esas Social, which aims to provide new university graduates with their first experiences by supporting them in promoting collaboration and know-how exchange among organizations. I'm the member of Corporate Communication Association and Arya Challenge Club.
Overview
26
26
years of professional experience
13
13
years of post-secondary education
1
1
Language
Work History
Director of Communication and Administration
SALT - Garanti Culture
10.2012 - Current
- SALT is an independent non-profit research and cultural institution, founded by Garanti BBVA
- SALT is the largest cultural institution that cultivates innovative programs for research and experimental thinking
- I oversee the communication and administration activities of the institution
- As communication and administration director, I am in charge of marketing and PR strategies, corporate governance, resource development and fundraising, financial and administrative affairs, and execution
- Plans and directs the activities of the communication and administrative department including day-to-day management of 40 person staff
- Establishes and manages the annual company budget
- Administered a $5M budget
- Serves in high-profile role, fully responsible for developing and implementing a company-wide communication strategy
- Governs organization's overall brand including production and placement of integrated marketing campaign
- Established the organization’s social media presence, successfully growing its reach into more than 395k Facebook followers, 122k Instagram followers, 259k Twitter followers
- Drives proactive and manages reactive media relations
- Improved the visitor relations and audience development which increased 80% in one year
Senior Manager, MarCom Department
Garanti BBVA
10.2008 - 10.2012
- I led projects related to brand management, corporate communications, public relations, press meetings, sustainability, sponsorship, reputation management and corporate social responsibility
- I undertook the branding management of Bonus Card, Shop&Miles Garanti Mortgage, Women Entrepreneurs, Garanti Jazz Green and Garanti Mini Bank as well as 12 Giant Men, a brand created for the Turkish national basketball team
- Led sponsorship activities, PR activities of the bank
- Managed corporate social responsibility projects of the bank, e.g
- Teachers Academy Foundation, SALT, TOG, WWF Türkiye, İstanbul Modern
- Responsible for improving internal communications and the corporate identity of the bank
- Coordinated the annual meetings for all employees in different cities in Turkey
- Managed the social media and the corporate reputation of the bank
- A member of Sustainability Committee of the bank and worked on actively embedding sustainability policy into the bank
Manager, Advertising and PR Department
Garanti BBVA
11.2000 - 05.2008
- Managed overall advertising and marketing activities for the business lines
- Responsible for advertising campaigns of the bank, including budgeting and media planning
- Coordinated promotional activities, published materials, advertisement needs for the business lines
- Managed customer meetings, seminars for the business lines and press meetings for the bank
- Coordinated advertising and PR activities of fairs and exhibitions for the business lines
Senior Researcher
Euromoney.com
London
03.2000 - 07.2000
- Responsible for compiling contact information and profiles of senior executives working in the Turkish capital markets and in the Turkish industrial companies
- The information is displayed on www.euromoney.com/turkey and is also used for marketing activities
Market Researcher, Business Meetings Department
Euromoney PLC
London
03.1999 - 03.2000
- Conducted market research on IT and marketing sectors particularly on e-commerce, CRM and IT security areas
- Responsible for customer communications work on special events
Assistant to the Fashion Desk
Cosmopolitan Magazine
London
11.1998 - 12.1998
- The Fashion Desk
- Assisted the fashion team on all assignments for forthcoming issues
Supervisor, Advertising & PR Department
Beymen
Istanbul
01.1997 - 01.1998
- To the Marketing and Communication Director
- Coordinated relations with the advertising agency
- Responsible for developing public relations activities for the department
Customer Representative
RTL Advertising Agency
Istanbul
01.1995 - 01.1997
- Coordinated promotional activities, published materials, advertisement needs of the clients
Education
Advanced Diploma - Business Administration
London City College
London 04.1999 - 04.2000
Advanced Diploma - Marketing, Human Resources, Information Technology
Institute of Commercial Management
London 01.1998 - 01.1999
BA (Hons) - Communication Sciences
Marmara University
İstanbul 01.1994 - 01.1998
Antalya College
Antalya 01.1987 - 01.1994
Skills
MS Office, MAC OS
Accomplishments
- 2003 – Time Management, PDR Consultancy
- 2004 – How to Create Icon Brand? MEDIACAT
- 2005 – Strategic Thinking, MASTERS Consultancy
- 2005 – Brand Conference, REKLİ Training
- 2005 – Marketing Summit, MCT
- 2006 – International Sponsorship Management Conference, ARYA
- 2007 – 5N1L(Leadership), MCT
- 2007 - Brand Conference, REKLİ Training
- 2008 – Sports Marketing, IMI Conferences
- 2008 – Recent Developments in Financial Market, PLATON
- 2009 - Development and Management on CSR, SUCSR
- 2009 – Brand Management Researches, TURKISH Researchers Association 2009 - Marketing Summit,
- MCT 2009 – Brand Conference, REKLİ Training
- 2010 – Online Marketing Techniques, MEDUSA
- 2011 – Entrepreneur Certificate Program, BOĞAZİÇİ University
- 2011 – Change Leaders Summit, ISTANBUL University
- 2011 – Marketing Power, EDUPLAS
- 2011 - Responsible Business Summit, ETHICAL Corporation,London
- 2011 - Efficient Leadership Program, HAY Group
- 2011 – Market Research and Consumer Behavior, BTO
- 2011 – GRI Sustainable Program, PRICEWATERHOUSE COOPERS
- 2011 - Innovation Conference, TURKISH EXPORTERS ASSEMBLY
- 2012 – Project Management, IKG
- 2012 - Generation Y Management, ERIKSSON Associates
- 2012 - Sustainable Brand Conference, ODAK Corporate
- 2014 – TEDX Istanbul, ILTEK 2014 – Marketing Summit, MCT
- 2014 - Frieze Art Fair, LONDON 2015 - Human Resources Summit, MCT
- 2015 – Museum NeXT Conference, GENEVA
- 2015 – Communicating The Museum Conference, ISTANBUL 2015 – Frieze Art Fair, NEW YORK CITY
- 2015 - Brand Week, MEDIACAT
- 2016 – Museum NeXT Conference, DUBLIN
- 2017 – Brand Week, MEDIACAT
- 2017 – People Make The Brand, ISTANBUL
- 2018 – Mixer, Prof Dr Marcus Graf 19, Yüzyıldan 1945’e Modern Sanatın Doğuşu, Yükselişi ve Düşüşü
Timeline
Director of Communication and Administration
SALT - Garanti Culture
10.2012 - Current
Senior Manager, MarCom Department
Garanti BBVA
10.2008 - 10.2012
Manager, Advertising and PR Department
Garanti BBVA
11.2000 - 05.2008
Senior Researcher
Euromoney.com
03.2000 - 07.2000
Advanced Diploma - Business Administration
London City College
04.1999 - 04.2000
Market Researcher, Business Meetings Department
Euromoney PLC
03.1999 - 03.2000
Assistant to the Fashion Desk
Cosmopolitan Magazine
11.1998 - 12.1998
Advanced Diploma - Marketing, Human Resources, Information Technology
Institute of Commercial Management
01.1998 - 01.1999
Supervisor, Advertising & PR Department
Beymen
01.1997 - 01.1998
Customer Representative
RTL Advertising Agency
01.1995 - 01.1997
BA (Hons) - Communication Sciences
Marmara University
01.1994 - 01.1998
Antalya College
01.1987 - 01.1994