Derin Mutlu
Istanbul
Summary
Data-fluent Product and Marketing Strategist with over 2 years of experience scaling brands and startups. Passionate about leveraging analytics to optimize customer experiences. Adept at bridging business goals with technical execution.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Co-Founder & CMO
LocalMeal
London
09.2021 - Current
- Co-founded a B2C mobile app startup, supported by top incubators and Innovate UK Edge.
- Created and led innovative marketing campaigns to drive Beta signups and expand social media presence, resulting in over 800 signups and more than 4,000 followers within the first year.
- Collaborated with a cross-functional team in designing an app that met target market customer personas and delivered product design and features.
- Spearheaded user acquisition campaigns, leveraging digital marketing, influencer partnerships, and growth-hacking strategies.
Product Management Assistant, V2K
Vakko
Istanbul
09.2023 - 11.2024
- Managed order fulfillment, reorders, and shipment coordination for 20+ global brands.
- Developed and executed merchandising and product assortment plans aligned with sales and stock analysis, enhancing revenue and customer satisfaction.
- Assisted in pricing strategy and seasonal budget planning to optimize profitability.
- Conducted weekly store visits to ensure product organization and improve sales team engagement.
- Analyzed consumer behavior and promotional trends to support buying and marketing decisions for upcoming seasons.
Digital Growth Consultant
Insider
London
06.2022 - 11.2022
- Collaborated with the marketing team to develop and execute multi-channel B2B marketing campaigns.
- Managed a portfolio of 100+ accounts, utilizing cold outreach, social selling, and networking to drive engagement.
- Conducted brand and digital asset audits for over 60 clients, providing customized growth strategies to improve key digital marketing performance metrics.
Consultant Trainee
UCL
London
10.2019 - 05.2021
- Participated in 12 scenarios and developed technology implementation strategies for logistics and retail companies, focusing on operational efficiency and automation.
- Led a team of six in consulting projects, delegating tasks, and managing timelines.
- Conducted 30+ expert interviews to drive industry research and provide strategic recommendations.
- Notable Consulting Experience: Devised a strategy for a delivery company to implement advanced robotics technologies in their facility management activities in the warehouse, which would increase productivity by 4x and save up to 40% of their costs.
- Developed a new product strategy for a leading UK grocery chain to reduce household food waste, potentially saving up to 100,000 tonnes per year.
Education
BSc - Management Science, Minor in Entrepreneurship
University College London
London, UK06.2022
High School Turkish Diploma - FM Bachelor of Science
The Koc School
Istanbul, Turkey06.2019
Skills
- Microsoft Office
- POWER BI
- SAP
- Canva
- Figma
- Customer insights
- Marketing strategy
- Growth hacking
Certification
- Foundations of Digital Marketing & E-commerce
- Social Media Marketing Foundations
- Marketing to Generation Z
Languages
- English, Fluent
- Turkish, Native
- French, Beginner
Timeline
Product Management Assistant, V2K
Vakko
09.2023 - 11.2024
Digital Growth Consultant
Insider
06.2022 - 11.2022
Co-Founder & CMO
LocalMeal
09.2021 - Current
Consultant Trainee
UCL
10.2019 - 05.2021
BSc - Management Science, Minor in Entrepreneurship
University College London
High School Turkish Diploma - FM Bachelor of Science
The Koc School