Deniz Sezgin

-By searching and following domestic and international benchmarks, identify new advertising formats for Trendyol Go app.(e.g.,types of banners, pop-ups, push notification types) and guided the Product team on the development of new ad placements.
-Defined pricing models for each ad format based on metrics such as impressions, sessions, CTR, and order-based conversion rates (CR); updated these models on a quarterly basis.
-Regularly met with leading companies in FMCG, home care, hygiene, bank sectors (e.g. possible brands to collaborate on Trendyol Go app) to pitch and sell relevant ad spaces.
-Managed the full negotiation process between Trendyol and partner companies following the sale of advertising placements.
-Led the end-to-end contract creation and completion process in coordination with the Legal team.
-Held weekly meetings with partner brands throughout the collaboration period to analyze marketing performance (impressions, views, sessions, CTR, CR, impression ROAS, click ROAS) and sales metrics (incidence rate, market share, sales data), creating short- and long-term marketing and growth strategies.
-Worked closely with Restaurant and Market Account Management teams to ensure alignment and execution of defined partner brand's development strategies.
-Conducted Quarterly Business Review (QBR) meetings to evaluate the partner brand’s overall growth strategy within Trendyol Go and the fast delivery industry.
-Primary accounts managed included Coca-Cola and Pepsi.

-Transitioned to project-based work structure; took end-to-end ownership of projects from inception to final execution, actively contributing to all key milestones.
-Led the meal card project by managing end-to-end processes for Sodexo and Multinet; also as a account manager for those brands, creating campaign planning and performance tracking to drive order volume growth for both brands.
-Collaborated closely with the Product team to successfully complete the Setcard app integration.
-Acted as a bridge between Product and Business teams to ensure smooth communication and alignment.
-Initiated and led a regional growth project from scratch, designing the project framework and execution roadmap.
-Conducted comprehensive city, district, and neighborhood-level analyses to develop regional growth strategy.
-Developed customized action plans for Sales, Account Management, Seller Success, Operations, and Customer Experience teams; provided weekly guidance to ensure effective execution.
-Worked closely with Marketing teams to optimize brands' budget planning and allocation with a regional growth focus, ensuring regular alignment and performance tracking.

- Streamlined internal processes to improve efficiency in tracking leads, managing client information, and closing deals more effectively.

- Identified areas for process improvement within the sales cycle, implementing changes that resulted in shorter lead times and higher conversion rates.

- Analyzed market trends and competitor activities to identify opportunities for growth and differentiation within the industry.

- Motivated team members by setting challenging goals and providing regular feedback on performance, fostering a culture of continuous improvement and achievement.

- Acting as a lead, managed the 14-person outsource outbound telesales team. The team's main focus was to increase sales in cities where Trendyol Go was present throughout Turkey. Different strategies were followed for each city. The types of cuisines ordered based on the city, the types of searching restaurants tendencies, and the differences in the number of restaurants with competing applications were taken into consideration.

- Monitoring and managing 2-person inbound telesales team to provide smooth inbound sales process.

- Following both teams targets and making daily, weekly, monthly 1-1 or team meetings to reach targets and motivate the team.

- Set and achieved company defined sales goals by making mid and big types of chain aggreements.

- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.

- Built relationships with customers and community to promote long term business growth.

- Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.

- Monitored service after sale and implemented quick and effective problem resolutions.

- Created a lead generation project by working closely with Product Analytics team. The project mechanism tracks a pool of new added restaurants and grocery stores on rival apps. By showing those, providing to the point and fresh lead generation to the sales team. The methodology based on province, district and neighborhood.

- Collecting brands of the restaurant and market aggreements to create seller pool for the consumers to order.

- The project was new and unreleased yet, so gaining the trust of the restaurants and markets was the biggest challenge.

- Trying to close deals, and directly managing aggreements from the beginning till the end by following monthly sales targets and KPIs.

- By keeping the team spirit alive, ensured not only individual target, but also team goals too.

-Supporting all after sales management activities of accounts by working closely with Partner Ops, Operations and Content & Marketing departments to create long-term relationship with clients.

- Managing trusted relationships with clients and understanding their businesses.

- Monitoring and facilitating the customer's adoption of Insider's technology

- Improving clients' campaign performance and roi with tailored campaings

- Reporting via Google Analytics, data studio and internal tools to determine pain points and performance of the web based actions

- Pitching new products that fits to clients' website and KPI2s in order to expand their revenues

- Prioritizing and driving resolution on escalated customer issues

- Collecting new restaurant and market aggreements for the increase alternative selections on the app.

- Directly managing aggreements from the beginning till the end by following monthly sales targets and KPIs as a B2B KAM.

- Supporting all after sales management activities of accounts by working closely with Partner Ops, Operations and Content & Marketing departments.

- The program consisted of 2 stages. On the first stage, working as a Sales Operations Specialist by coordinationg daily sales reports for all categories.

- Optimizing monthly sales targets accourding to those reports and suggesting monthly sales routes for the sales team was the second main need.

- On the second stage, working as a Sales Supervisor at Traditional Channel.

- The main target was reaching monthly amount of target sales by making pre-selling with considering route optimization.

- Providing guidance and introduction to the departments they are interested into high school seniors who are considering choosing Özyeğin University during the university selection period.