Dana Jabri

- Established and managed COFASHION, an online women's clothing brand specializing in modern and elegant designs.

- Led the entire production process from design conceptualization to fabric selection, sample creation, and final product delivery.

-Experienced in overseeing the entire creative process, I have successfully conceptualized, designed, and brought to fruition four collections from initial ideation to final production, demonstrating proficiency in all stages of design development

- Personally designed each garment, paying meticulous attention to detail and ensuring alignment with brand aesthetics.

- Conducted modeling and photo shoots for all designs, ensuring high-quality visual representation for online marketing.

- Successfully marketed and sold products online, targeting customers worldwide with a focus on the Gulf countries.

• Clearly communicated design revisions to members of fashion design team.
• Sketched artistic and fresh designs for consideration.
• Followed market trends and research to establish innovative product offerings for consumers.
• Gathered information from vendors regarding market trends and competitor activity.
• Used drawing, computer-aided design (CAD) and draping techniques to develop ideas and communicate strategies to others.
• Designed sampling displays to enhance consumer interest.
• Developed seasonal and brand style guides to promote organization.

As the Head Designer at Adapa, I led the creative direction for all collections, focusing on crafting innovative and unique designs. With a strong emphasis on teamwork, I collaborated closely with our talented team to bring our creative vision to life. This included choosing fabrics and overseeing the entire design process, resulting in cohesive and captivating collections that set new standards in the industry.