Cüneyt Kılıç
Creative Copywriter
Istanbul,Şişli
Summary
Results-oriented creative professional with experience leading teams, combining engineering formation with a creative perspective, managing budgets and developing strategies to engage target audiences. Proven track record of developing successful and innovative advertising and marketing campaigns that improve brand visibility and increase revenue. Possesses excellent eye for detail and nuanced understanding of brand voice and messaging.
Overview
10
10
years of professional experience
Work History
Creative Group Head
Alaaddin
01.2024 - Current
- Clients: Mitsubishi Electric, Enterprise, GP Oyuncak, Eminevim, MESA Holding, Rönesans Holding.
- Overseeing technical production and implementation of online and offline creative assets.
- Writing creative briefs and coaching copywriters to develop compelling content.
- Developing winning pitch presentations that securing new business opportunities and expand the agency's client portfolio.
- Collaborating with senior management to develop and implement marketing initiatives.
- Presenting creative concepts to clients and implementing continual feedback to achieve client satisfaction.
Creative Group Head
Salt İletişim Grup
06.2023 - 01.2024
- Clients: Miele, NN Hayat ve Emeklilik, Tiryaki Agro, Tarfin, Vavana.
- Gained experience in building and operationalizing an award winning creative team from scratch.
- Improved cooperation between PR, event, social media and creative teams.
- Gained experience in documentary making.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Wrote creative briefs and coached copywriters to develop compelling content.
Creative Group Head
Titrifikir
12.2022 - 06.2023
- Clients: n11, Ruffles, Baymak, De Dietrich, Koroplast, Ülker Oneo, Ülker İkram, Uluslararası Af Örgütü Türkiye.
- Gained strong leadership skills by managing projects from start to finish.
- Successfully managed multiple projects simultaneously while maintaining strict deadlines and ensuring quality standards were met.
- Created creative briefs and timeline to manage creative process from concept to completion.
- Directed and supervised creative team to create award-winning campaigns.
- Handled client communications and led meetings, providing clear direction and consistent updates on campaign progress.
Senior Copywriter
Titrifikir
09.2021 - 12.2022
- Clients: GetirSu, Cif, Lay's, Ülker Pötibör, Uluslararası Af Örgütü Türkiye, HAYTAP.
- Maximized client satisfaction by delivering high-quality copy on time and within budget constraints.
- Showcased expertise in storytelling by turning complex ideas into easily digestible narratives tailored towards specific target audiences.
- Mentored junior writers in best practices for persuasive copywriting techniques, fostering a positive learning environment within the team setting.
- Created award-winning campaigns and raised brand awareness.
Senior Copywriter
Über Dijital
01.2018 - 07.2021
- Clients: Disney Türkiye, Avon, Hayat Kimya, Golf Bravo, Ülker Bebe, Ülker Maltana, Godiva Çikolata.
- Developed strong communication and organizational skills through working on group projects.
- Strategized social media campaigns for clients, helping to meet goals and reach untapped potential customers.
- Increased customer engagement through social media.
- Created campaigns for various clients that consistently exceeded sales goals.
- Championed innovative ideas that resulted in successful campaigns, leading to increased revenue for clients.
Junior Copywriter
Onedio
05.2015 - 10.2017
- Increased website traffic by consistently producing high-quality native text and video content.
- Produced original, creative content for promotional advertisements and marketing materials.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Developed original content through social listening and independent sources.
- Supported company growth initiatives by leveraging storytelling techniques in crafting impactful content that garnered widespread media attention.
Copywriting Intern
MullenLowe
08.2014 - 05.2015
- Assisted in developing client pitches by researching industry trends and crafting tailored copy proposals.
- Proofread and edited team members'' work, maintaining a high standard of quality across all written materials.
- Developed and pitched creative ideas to senior copywriters.
Timeline
Creative Group Head
Alaaddin
01.2024 - Current
Creative Group Head
Salt İletişim Grup
06.2023 - 01.2024
Creative Group Head
Titrifikir
12.2022 - 06.2023
Senior Copywriter
Titrifikir
09.2021 - 12.2022
Senior Copywriter
Über Dijital
01.2018 - 07.2021
Junior Copywriter
Onedio
05.2015 - 10.2017
Copywriting Intern
MullenLowe
08.2014 - 05.2015
Metallurgical Engineering
Sakarya University
Education
Metallurgical Engineering
Sakarya University
Sakarya, Turkey01.2015
Skills
Creative team leadership
Awards
- Doğtaş - Pati Garantisi / KRİSTAL ELMA
- UAÖ - Özgürlüğün Sanatı / FELİS
- HAYTAP - Babalar Günü / FELİS
References
- Volkan Dalkılıç - Executive Creative Director / HAVAS
- Mustafa Can Demir - Creative Director / Alaaddin
- Zeynep Özdoğan - Brand Strategy Head / Senfonico