Çisem Güney
Experienced Marketing Professional
Istanbul,34
Summary
Goal-oriented marketing expert who is a hardworking, performance-driven leader with proven expertise in project development, team supervision, and campaign optimization. Prepared to bring 14+ years of progressive marketing experience and take on challenging position with opportunity to make lasting impact on company and customer success.
Overview
13
13
years of professional experience
11
11
years of post-secondary education
3
3
Languages
Work History
Marketing Manager
NOBEL ILAC
09.2023 - 12.2024
- Managed a team of 7 including Senior PMs, PMs and specialists.
- Present strategic marketing initiatives and performance analyses to executive leadership and board members, translating complex data into actionable business insights.
- Build, mentor, and lead a dynamic marketing team, fostering a culture of excellence, innovation, and accountability.
- Align the marketing team’s vision with organizational goals, driving cross-functional collaboration to achieve strategic business outcomes.
- Monitor and refine financial strategies, adapting to market dynamics while maintaining cost efficiency and delivering measurable results.
- Create strong relationships with key stakeholders, both internal and external, to enhance brand partnerships
Trade Marketing Manager
NOBEL ILAC
02.2023 - 09.2023
- Develop and implement trade marketing strategies to drive sales.
- Collaborate with sales teams to create promotional plans and ensure effective execution at the regional level.
- Analyse market trends, competitor activities, and customer insights to identify opportunities for growth.
- Manage trade marketing budgets and optimise spending to achieve maximum ROI.
- Monitor and report on the effectiveness of trade marketing initiatives and adjust strategies as needed.
- Coordinate with the product development team to ensure alignment of marketing strategies with product launches and promotions.
Senior Product Manager
NOBEL ILAC
05.2021 - 02.2023
Senior Product Manager
ABDI IBRAHIM ILAC
12.2020 - 05.2021
Product Manager
ABDI IBRAHIM ILAC
05.2019 - 12.2020
Senior Product Manager
Alesta-MD Pharmaceuticals and Dermocosmetics
07.2017 - 10.2018
Product Manager, International Markets
DEVA HOLDING
12.2016 - 07.2017
Jr. Product Manager, International Markets
DEVA HOLDING
04.2014 - 12.2016
Jr. Product Manager
IHEALTH PHARMACEUTICALS
12.2011 - 04.2014
Education
Master of Business Administration -
Istanbul University
01.2012 - 01.2014
Bachelor of Science - Chemistry
Istanbul Technical University
04.2006 - 01.2011
High School - undefined
Yesilkoy Anatolian High School
01.2002 - 01.2006
Skills
Social media marketing
Digital marketing
Budgeting and allocation
Strategic planning
Brand development
Brand-building strategies
Influencer marketing
P&L management
Team building
Marketing strategy
Personal Information
- Date of Birth: 03/14/88
Hobbies
All kind of sports. Snowboarding,Pilates,Yoga
Puzzle
Traveling
Cooking
Timeline
Marketing Manager
NOBEL ILAC
09.2023 - 12.2024
Trade Marketing Manager
NOBEL ILAC
02.2023 - 09.2023
Senior Product Manager
NOBEL ILAC
05.2021 - 02.2023
Senior Product Manager
ABDI IBRAHIM ILAC
12.2020 - 05.2021
Product Manager
ABDI IBRAHIM ILAC
05.2019 - 12.2020
Senior Product Manager
Alesta-MD Pharmaceuticals and Dermocosmetics
07.2017 - 10.2018
Product Manager, International Markets
DEVA HOLDING
12.2016 - 07.2017
Jr. Product Manager, International Markets
DEVA HOLDING
04.2014 - 12.2016
Master of Business Administration -
Istanbul University
01.2012 - 01.2014
Jr. Product Manager
IHEALTH PHARMACEUTICALS
12.2011 - 04.2014
Bachelor of Science - Chemistry
Istanbul Technical University
04.2006 - 01.2011
High School - undefined
Yesilkoy Anatolian High School
01.2002 - 01.2006
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