Cigdem Ozkan
Head Of Communications
Kadıköy, İSTANBUL
Summary
Innovative Marketing leader with 15+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
20
20
years of professional experience
21
21
years of post-secondary education
1
1
Language
Work History
Head of Communications
Greenpeace International
İstanbul
12.2020 - Current
- Developed and implemented short- and long-term communications strategies.
- Managed media relations and campaigns to address public communications in crisis situations.
- Built and strengthened relationships with members of media in order to promote positive coverage.
- Oversaw website copy and social media platforms.
- Represented company at multiple public forums and conferences.
- Acted as point of contact for inbound media related calls.
- Transitioned from periods of inactivity to immediate stress and intensity with exceptional accuracy and alertness.
- Built and strengthened strategic relationships with vendors, advertising agencies and leading industry partners.
- Oversaw preparation of marketing copy, images, videos, emails and other collateral.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
- Developed insights on marketing campaigns to assess performance against goals.
- Continually maintained and improved company's reputation and positive image in markets served.
- Developed creative presentations, trend reports, kitted assets and product data sheets.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
Communications and Media Consultant
Eastern Mediterranean University
Cyprus
09.2017 - 12.2020
- Increased brand awareness through creation of innovative print and digital productions for major publications.
- Streamlined operational processes and workflow to increase efficiency of team performance and resource allocation.
- Prepared for public relations presentations and plans by gathering information on business objectives, vision, brand strategy, competition and industry trends.
- Studied objectives, promotional policies or needs of organizations to develop public relations strategies influencing public opinion or promoting ideas.
- Responded to requests for information from media or designated appropriate spokesperson or information source.
- Oversaw professional social media messaging through content development, follower engagement, social listening, trend analysis and by leveraging competitor research.
- Increased revenues and supported business goals by developing public relations strategies and campaigns.
- Conducted research, gathered information from multiple sources and presented results.
Marketing and Communications Senior Executive
Dogan Media Holding
12.2015 - 09.2017
- Flag channel of Turkey” Reduced marketing expense 40%, while increasing marketing effectiveness and results %15
- Built marketing and communication strategies which will maximize the effectiveness of the marketing budget and deliver growth in audience share and reach to the channel and digital portfolio
- Led 360 degree creative on programs and tv series marketing campaigns,including print, television,digital , social and guerilla
- Negotiated best market terms for media space/air-time and agency services
- Planned and implemented best use of the marketing budget to achieve optimum results
- Organized special events, press/program launches, talent tours, etc
- Participated in strategy meetings of company as necessary and as directed by line manager
- Developed and implemented the international marketing and communication strategies
- Created stories regardless of the medium to convey necessary messages
- Worked with high energy in a very fast paced environment.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Conducted research, gathered information from multiple sources and presented results.
- Drove operational improvements which resulted in savings and improved profit margins.
Corporate Communication Manager
FOX Turkey
01.2012 - 12.2015
- The coolest channel of Turkey”
- Despite the domination of newspapers by the competitor tv channels increased media coverage %38
- Promoted external corporate activities, program and serial announcements, and philanthropic activities for a leading tv channel image
- Wrote press releases,organized celebrity and executive interviews
- Communicated during celebrity interviews with reporters and conveyed channel’s message
- Prepared emergency responses effectively and managed numerous crisis situation
- Managed press during press trips and promotional events
- Created comprehensive PR plans for program and event launches
- Developed and organized charity and social responsibility events
- Introduced a new program or serial to various segments (reporters, opinion leaders, agencies)
- Developed strong network consist of economy, lifestyle,tv writers, reporters and opinion leaders
- Orchestrated corporate events, new season launches, celebrations in a very effectively way and fit to the defined budget.
- Resolved conflicts and negotiated mutually beneficial agreements between parties.
Internal Communications Manager
Pladis Global, Yıldız Holding
01.2010 - 01.2012
- The largest food company in CEEMEA.” Developed award-winning corporate communications project “Yıldız Holding Values”
- Informed and engaged all employees on the global and local strategy, business performance, high profile instances, crises
- Developed internal communication messages, channels and processes that inform and engage employees with the brand
- Implemented Business communications tasks as part of the strategic communications plan
- Implemented communication activities and events by gathering all employees to be passionate for the brand
- Managed the internal reputation of all Business and Executive team
- Ensured that vision, goals and strategy are understood by all employees
- Implemented all internal brandings reflecting “Yıldız Holding” in the working areas
- Led professional and social communities
- Continuously built, designed, created and implemented new channels/media
- Experienced in developing communication and promotional tools such as company magazine, brochures, leaflets, guidebooks Managed complex relationships with suppliers and agencies.
Corporate Communications Manager
Teksan Global
01.2005 - 01.2010
- Leader manufacturer and Fortune 500 company” Established the corporate communication department and founded Positive Energy magazine.”
- Led the strategy, content development and management of the of the Teksan Jenerator website
- Created and managed the Teksan Jenerator corporate reputation program
- Managed the annual Company brand perception audit and image campaigns
- Created the Company’s annual theme and communicate according to theme by the way of promotional materials
- Led the development of key company tools and content such as the corporate capabilities brochure, after sales book,operation and maintanence manuals, technical documentation, corporate policies, pr bulletins,web-site content, intranet content, corporate video,corporate magazine content, sales letters,powerpoint presentation content
- Developed and oversaw the employee communication plans and tactics, including executive communications development
- Developed the external and internal CSR communications strategy, messaging and communications
- Implemented key tactics including the social media, website, advertising, etc.
Post Production Supervisor
Erler Film
01.2003 - 01.2005
- One of the most successfull and established producer of Turkey” Supervised 2 series 60 episodes
- Managed every aspect of post-production, including logging, editing, sound and music
- Coordinated music, audio mixing and color
- Pulled and processed PR needs
Education
PhD -
East Mediterranean University Media
01.2017 - Current
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Turker Inanoglu Cinema Foundation
01.2003 - 01.2004
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Ankara University
01.2001 - 01.2003
BA - undefined
Ankara University
01.1995 - 01.2000
Sciences
Gazi Anatolian High School Social
01.1988 - 01.1995
Skills
Strategy development
Public Relations
Building media relations
Strategic planning
Event Coordination
Written and verbal communication
Crisis and emergency communications
Marketing and advertising strategies
Communications strategies
Corporate budget management
Video Editing
Storytelling
Internal communication strategies
Content creation
Content Development
Creating collateral
Campaign management
Public and Media Relations
Budgeting
Brand development
Market Analysis
Timeline
Head of Communications
Greenpeace International
12.2020 - Current
Communications and Media Consultant
Eastern Mediterranean University
09.2017 - 12.2020
PhD -
East Mediterranean University Media
01.2017 - Current
Marketing and Communications Senior Executive
Dogan Media Holding
12.2015 - 09.2017
Corporate Communication Manager
FOX Turkey
01.2012 - 12.2015
Internal Communications Manager
Pladis Global, Yıldız Holding
01.2010 - 01.2012
Corporate Communications Manager
Teksan Global
01.2005 - 01.2010
Post Production Supervisor
Erler Film
01.2003 - 01.2005
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Turker Inanoglu Cinema Foundation
01.2003 - 01.2004
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Ankara University
01.2001 - 01.2003
BA - undefined
Ankara University
01.1995 - 01.2000
Sciences
Gazi Anatolian High School Social
01.1988 - 01.1995