Summary
Overview
Work History
Education
Skills
Timeline
Generic
Ceren Gülen Kayıkcı

Ceren Gülen Kayıkcı

Category Executive
İstanbul

Summary

Driven by a robust background in category management and pricing strategy, I've propelled category growth and optimized pricing policies at D&R, enhancing competitiveness. My adeptness in vendor relations and customer focus has significantly contributed to achieving strategic sales targets. Skilled in Microsoft Office, I excel in leveraging technology for market analysis and demand forecasting, ensuring cost-effective category development.

Overview

6
6
years of professional experience

Work History

Category Executive

D&R
11.2022 - Current

Selecting products offered in a category, creating procurement processes,
Keeping track of stocks, sorting them according to orders and solving stock solvers,
Determining pricing policies and providing appropriate price points by performing competitive
analysis,
Monitoring stock turnover rate and taking necessary actions,
Conducting market research on market trends and customer management and integrating this
information to simplify business,
Creating marketing to market and promote products, such as advertising campaigns, discounts,
promotions,
Analyzing category performance regularly,
Revising the strategies necessary to achieve sales targets,
Monitoring competitor products and categories, researching competition and developing strategies to
increase the company's competitivenes

Senior Category Specialist

Pttavm
01.2022 - 11.2022

Combining sales, campaign and supplier communication of the IT category
Keeping supplier communication at the highest level
Provide a price advantage to the company by conducting market research
Increase sales with periodic campaigns
Ensuring that the company's hardware needs are met

Category Specialist

Nethouse
11.2021 - 01.2022

Sales Specialist

Canlıyayın.com
02.2020 - 08.2021

Sales Account Specialist

Nok Danışmanlık
01.2019 - 11.2019

Education

Marketing And Advertising

Marmara Üniversitesi
04.2001 -

Business Administration

Tekirdağ Namık Kemal Üniversitesi

Skills

Microsoft office

Category management

Pricing strategy

Customer focus

Cost reduction

Trade marketing

Category development

Demand forecasting

Vendor relations

Category growth

Timeline

Category Executive

D&R
11.2022 - Current

Senior Category Specialist

Pttavm
01.2022 - 11.2022

Category Specialist

Nethouse
11.2021 - 01.2022

Sales Specialist

Canlıyayın.com
02.2020 - 08.2021

Sales Account Specialist

Nok Danışmanlık
01.2019 - 11.2019

Marketing And Advertising

Marmara Üniversitesi
04.2001 -

Business Administration

Tekirdağ Namık Kemal Üniversitesi
Ceren Gülen KayıkcıCategory Executive