Ceren Demirtas Kara

Demand Management of Maybelline NY, Nyx Cosmetics and LP Skincare brands & Collaborative Forecast & Sell-In Planning Project.
Process ownership for Demand Planing in building and maintaining high quality forecast data and collaborative planning process.
Utilized historical data, statistical software and marketing intelligence to develop and maintain forecast by SKU level and BFL Level.
Preparing high quality data analysis for Monthly Forecast Meetings with stakeholders.
Running statistical forecast for all brands across FM and determining the best-fit method and right parameters.
Driving the communication with marketing & sales teams to assess performance and forecast and formulate necessary corrective actions

Close collaboration with Commercial, Finance and Supply Planning teams and giving the market insight with identified risks and opportunities.
Analyzing and reviewing Forecast KPIs with rootcause analysis.

• Demand Management of Maybelline NY, Nyx Cosmetics and LP Skincare brands.
• Process ownership for Demand Planing in building and maintaining high quality forecast data and collaborative planning process.
• Utilized historical data, statistical software and marketing intelligence to develop and maintain forecast by SKU level and BFL Level.
• Preparing high quality data analysis for Monthly Forecast Meetings with stakeholders.
• Running statistical forecast for all brands across FM and determining the best-fit method and right parameters.
• Driving the communication with marketing & sales teams to assess performance and forecast and formulate necessary corrective actions.
• Close collaboration with Commercial, Finance and Supply Planning teams and giving the market insight with identified risks and opportunities.
• Analyzing and reviewing Forecast KPIs with rootcause analysis.

• Supply management of Make-up brands (Maybelline NY, L’oreal Paris Cosmetics, Nyx Cosmetics).
• Involving Forecast cycles by providing supply inputs & risks. Defining methods and parameters of procurement and worked closely with direct & indirect channel sales teams.
• Having a key role to discuss and ensure availability with factories concerning new components for launches
• Building monthly schedule requirement for rolling 12 months to factories.
• Following and reporting the KPIs of service level and stock coverage days.
• Determining the stock and supply parameters according to the objectives of service rate, costs and global targeted stock.

• Supply management of products from 10 global sites for Oman, Qatar and Egypt markets.
• Involving S&OP cycle by providing supply inputs and analysis to DRM and S&OP meetings.
• Maintaining data quality for the SKU set by ensuring multiple system interface flow and data accuracy for safety stock, lead time, replenishment strategy, MOQ and MOT etc. in relevant systems.
• Improving supply performance and ensuring product availability by rootcausing of stock outs and low stocks, prioritization of supply plan etc.
• Optimizing stock levels to hit the inventory targets by analysing and improving supply plan of overstock SKUS, and decreasing wirte off risks.