CENAY YILDIRIM
BIOMEDICAL ENGINEER / ENGINEER MANAGEMENT / INFORMATION TECHNOLOGIES
Maltepe,
Summary
Profile:
- A professional with expertise in engineering management, currently developing skills in information technologies, and possessing strong analytical thinking abilities.
- With experience as a sales engineer in a corporate setting, I aim to integrate these insights into business analysis to optimize business processes.
- I intend to leverage my knowledge and experience in the intersection of sales engineering and business analysis to improve decision-making, streamline processes, and provide effective solutions.
Key Skills and Experience:
- Customer Requirements Analysis: Analyzing customer needs as a sales engineer and translating those requirements into actionable insights from a business analysis perspective.
- Business Process Analysis: Analyzing business processes, identifying stakeholder requirements, and implementing improvements to enhance operational efficiency.
- Data-Driven Solutions: Collecting, analyzing, and transforming data into meaningful information, applying this skill to process and system improvements.
- Cross-Team Communication: Bridging communication between technical and commercial teams to align with business objectives and drive success.
- Continuous Learning and Certifications: Strengthening my technical skills through certifications in Business Analysis, Product Ownership, and Project Management.
- Academic Qualifications: Completed a Master’s degree in Engineering Management, and currently pursuing a second Master’s in Information Technologies.
Objective:
- To contribute with my technical expertise and business process analysis skills as an IT Business Analyst, Product Owner, or Project Manager, creating value for organizations.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
7
7
Certifications
2
2
Languages
Work History
Project & Product Sales Representative
Medtronic
07.2023 - Current
- Successfully acquired new customers for Medtronic products and increased the potential of existing clients, contributing to the company's profitability goals.
- Interacted with the internal business department to understand business needs and translate into requirements and project scope.
- Conducted in-depth market research to identify emerging trends, enabling strategic planning and forecasting.
- Streamlined project management with effective communication and collaboration across cross-functional teams.
- Identified new business development opportunities and took the lead in related projects.
- Effectively managed customer demands through regular visits and reporting.
- Collaborated with cross-functional teams to ensure timely delivery of products and provide post-sales support services.
- Regularly tracked post-sales customer needs and provided detailed reports on these needs.
- Developed sales strategies by analyzing market trends, competitor activities, and customer feedback, and offered performance-enhancing solutions.
- Created revenue-increasing models and provided innovative solutions tailored to customer needs.
- Conducted competitor analysis and developed and implemented various strategies.
- Delivered consultative sales presentations tailored to target doctors, providing solutions that addressed their specific needs and objectives, thereby maximizing sales performance and expanding market share.
- Built strong, collaborative relationships with doctors using clinical data to support product adoption and grow market share.
- Supported sales teams by setting up demo equipment and providing service support, ensuring smooth implementation and customer satisfaction.
- Developed and maintained productive relationships with hospitals, distributors, and strategic partners, contributing to sales efforts and achieving sustainable business growth and long-term success.
Remote Sales Representative
Medtronic
01.2022 - 07.2023
- Expanded market presence through the introduction of new products and the supply of existing products, achieving growth in both new and existing markets.
- Developed and implemented effective sales strategies aligned with corporate objectives to maximize revenue in the assigned region.
- Provided excellent customer service by responding to inquiries, complaints, and issues in a timely manner, ensuring customer satisfaction.
- Collaborated with the field sales team to develop quick solutions for hospitals, minimizing product delivery times.
- Supported sustainable sales success by establishing profitable partnerships and long-term relationships.
- Re-engaged with inactive accounts to secure bulk orders, driving sales growth. Utilized advanced sales tools such as SFDC Salesforce.com, Vendavo, and E-Store to enhance sales efficiency and streamline processes.
- Completed comprehensive training programs to enhance remote sales activities and techniques.
- Conducted SWOT analyses for hospitals before meetings, developing customized sales strategies and solutions.
Business Analyst Intern
Medtronic
08.2021 - 01.2022
- Conducted data analysis to track daily orders from countries in the West Asia and Levant region, identified products held at customs, and managed processes for removing blocks.
- Prepared efficiency reports and shared them with decision-making teams to optimize these processes.
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
- Analyzed data from regional trade activities and created reports using visualization tools to enhance operational processes and improve the efficiency of logistics management.
- Utilized data analysis to identify target audience needs and trends in developing training and promotional materials for Medtronic events, ensuring alignment with business objectives.
- Analyzed campaign data to effectively manage pre- and post-marketing communication processes and reported the performance of newsletters, promotional materials, and brochures using visualization tools.
- Regularly analyzed data from marketing campaigns to develop data-driven recommendations and solutions for future strategies.
Business Analyst
Genz Biyoteknoloji
06.2023 - 08.2023
- Analyzed the performance of digital marketing strategies through metric-based evaluations to identify improvement opportunities.
- Conducted data analysis on target audience behaviors and optimized strategies accordingly.
- Evaluated market trends using data-driven insights and prepared reports to share findings with decision-makers.
- Assessed social media performance metrics (engagement rates, reach, conversion rates) and created reports using visualization tools such as Tableau and Power BI.
- Developed social media content strategies that resulted in increased audience engagement rates.
- Analyzed design and content requirements for product and device catalogs to create detailed, audience-specific catalogs, supporting marketing teams.
- Tracked target audience behaviors and performance metrics using data analytics tools (e.g., Google Analytics, SEO tools) to inform blog content creation.
- Developed and improved content strategies based on gathered data and provided actionable recommendations.
- Analyzed collected data across all processes to design more efficient workflows.
- Visualized business processes using tools such as Excel, SQL, and Tableau, providing strategic insights and recommendations to management and teams.
- Facilitated requirements gathering and documentation among various stakeholders in business development processes.
- Prepared solution proposals, process designs, and strategic reports aligned with business goals and presented them effectively.
Education
Master of Science - Information Technologies
Istanbul Technical University
09.2024 - Current
Master of Science - Engineering Management
Istanbul Technical University
02.2022 - 06.2023
Bachelor of Science - Biomedical Engineering
Istanbul Technical University
05.2016 - 08.2020
Skills
Driver License
Class B Driver's License
Certification
McKinsey Forward Program, McKinsey
Voluntary Work
- PMI Turkey - İstanbul Events Directorate Volunteer December 2024 - Present
- Herkes İçin Havacılık - Volunteer October 2024 - Present
- Turkey Technology Team Foundation (T3 Foundation) - Electronics Programming Instructor January 2019 - June 2019
- IEEE Beykent - Vice Chair of Women in Engineering (WIE) March 2018 - October 2018
References
Mehmet Kursunlu, Engineering Manager at Mojo Vision Headquarters, Silicon Valley / California / USA (Contact information can be given upon request.)
Sertan Fidancı, Partner at Novamed Medikal A.S. (Contact information can be given upon request.)
Yeşim Tanık, Senior Strategic Key Accounts Representative / Medtronic (Contact information can be given upon request.)
Timeline
McKinsey Forward Program, McKinsey
12-2024
THY Technology - Meltem Tufan IT Business Analysis, Teedo Training Platform
12-2024
Introduction to Business Analysis, Microsoft
11-2024
English Speaking Practice, Cambly
11-2024
Master of Science - Information Technologies
Istanbul Technical University
09.2024 - Current
Project & Product Sales Representative
Medtronic
07.2023 - Current
Business Analyst
Genz Biyoteknoloji
06.2023 - 08.2023
Master of Science - Engineering Management
Istanbul Technical University
02.2022 - 06.2023
Remote Sales Representative
Medtronic
01.2022 - 07.2023
Business Analyst Intern
Medtronic
08.2021 - 01.2022
Responsible Manager, Clinical Support Staff, Sales Representative, Ministry of Health of Turkey
05-2021
English Course, Istanbul Technical University
01-2020
Electronics Programming Instructor Certificate, Turkey Technology Team Foundation
05-2019
Bachelor of Science - Biomedical Engineering
Istanbul Technical University
05.2016 - 08.2020