CENAY YILDIRIM
BIOMEDICAL ENGINEER / ENGINEER MANAGEMENT / INFORMATION TECHNOLOGIES
Maltepe,
Summary
Profile:
- A professional with expertise in engineering management, currently developing skills in information technologies, and possessing strong analytical thinking abilities.
- With experience as a sales engineer in a corporate setting, I aim to integrate these insights into business analysis to optimize business processes.
- I intend to leverage my knowledge and experience in the intersection of sales engineering and business analysis to improve decision-making, streamline processes, and provide effective solutions.
Key Skills and Experience:
- Customer Requirements Analysis: Analyzing customer needs as a sales engineer and translating those requirements into actionable insights from a business analysis perspective.
- Business Process Analysis: Analyzing business processes, identifying stakeholder requirements, and implementing improvements to enhance operational efficiency.
- Data-Driven Solutions: Collecting, analyzing, and transforming data into meaningful information, applying this skill to process and system improvements.
- Cross-Team Communication: Bridging communication between technical and commercial teams to align with business objectives and drive success.
- Continuous Learning and Certifications: Strengthening my technical skills through certifications in Business Analysis, Product Ownership, and Project Management.
- Academic Qualifications: Completed a Master’s degree in Engineering Management, and currently pursuing a second Master’s in Information Technologies.
Objective:
- To contribute with my technical expertise and business process analysis skills as an IT Business Analyst, Product Owner, or Project Manager, creating value for organizations.
Overview
4
4
years of professional experience
6
6
years of post-secondary education
7
7
Certifications
2
2
Languages
Work History
Project & Product Sales Representative
Medtronic
07.2023 - Current
- Successfully acquired new customers for Medtronic products and increased the potential of existing clients, contributing to the company's profitability goals.
- Interacted with the internal business department to understand business needs and translate into requirements and project scope.
- Conducted in-depth market research to identify emerging trends, enabling strategic planning and forecasting.
- Streamlined project management with effective communication and collaboration across cross-functional teams.
- Identified new business development opportunities and took the lead in related projects.
- Effectively managed customer demands through regular visits and reporting.
- Collaborated with cross-functional teams to ensure timely delivery of products and provide post-sales support services.
- Regularly tracked post-sales customer needs and provided detailed reports on these needs.
- Developed sales strategies by analyzing market trends, competitor activities, and customer feedback, and offered performance-enhancing solutions.
- Created revenue-increasing models and provided innovative solutions tailored to customer needs.
- Conducted competitor analysis and developed and implemented various strategies.
- Delivered consultative sales presentations tailored to target doctors, providing solutions that addressed their specific needs and objectives, thereby maximizing sales performance and expanding market share.
- Built strong, collaborative relationships with doctors using clinical data to support product adoption and grow market share.
- Supported sales teams by setting up demo equipment and providing service support, ensuring smooth implementation and customer satisfaction.
- Developed and maintained productive relationships with hospitals, distributors, and strategic partners, contributing to sales efforts and achieving sustainable business growth and long-term success.
Remote Sales Representative
Medtronic
01.2022 - 07.2023
- Expanded market presence through the introduction of new products and the supply of existing products, achieving growth in both new and existing markets.
- Developed and implemented effective sales strategies aligned with corporate objectives to maximize revenue in the assigned region.
- Provided excellent customer service by responding to inquiries, complaints, and issues in a timely manner, ensuring customer satisfaction.
- Collaborated with the field sales team to develop quick solutions for hospitals, minimizing product delivery times.
- Supported sustainable sales success by establishing profitable partnerships and long-term relationships.
- Re-engaged with inactive accounts to secure bulk orders, driving sales growth. Utilized advanced sales tools such as SFDC Salesforce.com, Vendavo, and E-Store to enhance sales efficiency and streamline processes.
- Completed comprehensive training programs to enhance remote sales activities and techniques.
- Conducted SWOT analyses for hospitals before meetings, developing customized sales strategies and solutions.
Business Analyst Intern
Medtronic
08.2021 - 01.2022
- Conducted data analysis to track daily orders from countries in the West Asia and Levant region, identified products held at customs, and managed processes for removing blocks.
- Prepared efficiency reports and shared them with decision-making teams to optimize these processes.
- Actively participated in team meetings to share knowledge, exchange ideas, address challenges, and collaborate on potential solutions.
- Analyzed data from regional trade activities and created reports using visualization tools to enhance operational processes and improve the efficiency of logistics management.
- Utilized data analysis to identify target audience needs and trends in developing training and promotional materials for Medtronic events, ensuring alignment with business objectives.
- Analyzed campaign data to effectively manage pre- and post-marketing communication processes and reported the performance of newsletters, promotional materials, and brochures using visualization tools.
- Regularly analyzed data from marketing campaigns to develop data-driven recommendations and solutions for future strategies.
Business Analyst
Genz Biyoteknoloji
06.2023 - 08.2023
- Analyzed the performance of digital marketing strategies through metric-based evaluations to identify improvement opportunities.
- Conducted data analysis on target audience behaviors and optimized strategies accordingly.
- Evaluated market trends using data-driven insights and prepared reports to share findings with decision-makers.
- Assessed social media performance metrics (engagement rates, reach, conversion rates) and created reports using visualization tools such as Tableau and Power BI.
- Developed social media content strategies that resulted in increased audience engagement rates.
- Analyzed design and content requirements for product and device catalogs to create detailed, audience-specific catalogs, supporting marketing teams.
- Tracked target audience behaviors and performance metrics using data analytics tools (e.g., Google Analytics, SEO tools) to inform blog content creation.
- Developed and improved content strategies based on gathered data and provided actionable recommendations.
- Analyzed collected data across all processes to design more efficient workflows.
- Visualized business processes using tools such as Excel, SQL, and Tableau, providing strategic insights and recommendations to management and teams.
- Facilitated requirements gathering and documentation among various stakeholders in business development processes.
- Prepared solution proposals, process designs, and strategic reports aligned with business goals and presented them effectively.
Education
Master of Science - Information Technologies
Istanbul Technical University
09.2024 - Current
Master of Science - Engineering Management
Istanbul Technical University
02.2022 - 06.2023
Bachelor of Science - Biomedical Engineering
Istanbul Technical University
05.2016 - 08.2020
Skills
Sales
Sales Operations
Marketing
Project Sales
Customer Satisfaction
Problem Solving
Customer Management
Data Analysis
B2B & B2C Marketing
Product Management
Sales Projects
Direct Sales
Consultancy
Needs Assessment
Teamwork
Leadership
MS Office Excel
MS Office Word
Salesforce
Tableau
CRM
SQL
Scrum Master
Agile Methodologies
Project Management
Product Management
Strategic Planning
Stakeholder Communication
Business Analysis
Customer Relationship Management
Strong Problem-Solving Skills
Analytical Thinking
Time Management
Data Analysis
Customer service
Customer needs assessment
Customer relationship building
Business development
Sales forecasting
Complex Problem-solving
Relationship management
Online sales strategies
Driver License
Class B Driver's License
Certification
McKinsey Forward Program, McKinsey
Voluntary Work
- PMI Turkey - İstanbul Events Directorate Volunteer December 2024 - Present
- Herkes İçin Havacılık - Volunteer October 2024 - Present
- Turkey Technology Team Foundation (T3 Foundation) - Electronics Programming Instructor January 2019 - June 2019
- IEEE Beykent - Vice Chair of Women in Engineering (WIE) March 2018 - October 2018
Timeline
McKinsey Forward Program, McKinsey
12-2024
THY Technology - Meltem Tufan IT Business Analysis, Teedo Training Platform
12-2024
Introduction to Business Analysis, Microsoft
11-2024
English Speaking Practice, Cambly
11-2024
Master of Science - Information Technologies
Istanbul Technical University
09.2024 - Current
Project & Product Sales Representative
Medtronic
07.2023 - Current
Business Analyst
Genz Biyoteknoloji
06.2023 - 08.2023
Master of Science - Engineering Management
Istanbul Technical University
02.2022 - 06.2023
Remote Sales Representative
Medtronic
01.2022 - 07.2023
Business Analyst Intern
Medtronic
08.2021 - 01.2022
Responsible Manager, Clinical Support Staff, Sales Representative, Ministry of Health of Turkey
05-2021
English Course, Istanbul Technical University
01-2020
Electronics Programming Instructor Certificate, Turkey Technology Team Foundation
05-2019
Bachelor of Science - Biomedical Engineering
Istanbul Technical University
05.2016 - 08.2020