Cemre Dinler
Pazarlama Müdürü
Istanbul
Summary
Dynamic and result-driven Marketing Manager with over 6 years of experience developing and executing strategic marketing plans. Eager to support in enhancing brand visibility and driving customer engagement through innovative campaigns and data-driven insights.
Overview
10
10
years of professional experience
Work History
Consumer Electronics Marketing Manager
Vestel
06.2024 - Current
- Responsible for delivering brand KPIs (inc. Market share, penetration, brand awearenass, new product launches, price-cost analysis, product benchmarks)
- Experiencing multichannel marketing strategies, new products/ technologies launch, pricing&promo matrix, budget management, market share analysis, product benchmark, creating new line up and project management
- Experiencing new product to new market strategies (different countries with the same brand with different product line.
- Managing segmentation, positioning and profitability by analyzing cost structure and price levels
- Achieving understanding of macro dynamics and producer /customer insight
- Developing new business models and brand partnerships
- Collaborating and managing the relationship with all stakeholders
- Installing marketing plan to remove pain points and create engagement using by all power including 360 degree communication
- Marketing all categories price-cost analysis and Profitability impact reports and analysis
- Promotions of Vestel products by considering market demand and competitiveness
- Maximising profits through developing sales strategies and campaigns
- Creating annual product budgets that meet company's sales, profit and market share goals
- Forecasting the sales volume of each SKU and taking the corresponding actions with planning and logistics teams
- Creating new products that include consumer feedback and new trends with industrial design team and R&D team
- Briefing and creating 360 degrees communication for ATL/BTL (PR, Published, Digital and Social Media)
- Analyzing sell-out and inventory data in a weekly manner to track market dynamics promptly and take pre-actions to increase sell-in and sell-out. Managing pricing and campaign strategies for each sales channels (Exclusive, TSS and DS channels)
- Managing projects with smart home App and other smart products
Marketing Executive
Vestel
06.2019 - 06.2024
- Product line up & pricing strategy for the Turkish market
- Making forecasting & planning
- Lead product development projects
- Monitor brand performance, analyze and interpret competition data, category trends and recommend action plans
- Design umbrella campaigns with all aspects including infrastructure necessities
- Define yearly ATL strategies and create brief to marcom team and follow up executions
- Support marcom team in digital marketing, advertising, press releases, editorials, sponsorships, catalogues, all BTL material
- Calculate of the effectiveness of the promotions by pre-analysis and ROI calculations
- Follow up yearly activity calendar in defined deadline.
- Working closely with sales, marcom
Senior Marketing Specialist
Vestel
06.2016 - 06.2019
- Implementation of long & short term marcom plan and strategies.
- Supporting preparation of annual plan in parallel to planned strategies and priorities.
- Responsible for forecasting and maintaining annual marketing communications budget. Monthly budget tracking.
- Content generation and development of advertising campaigns in collaboration with the advertising agencies.
- Processing all ATL, BTL & Digital marcom businesses’ creation, design, planning and production.
- Monitoring & creating content for social media accounts
- Coordination of preparing, editing and distribution of bi-monthly product catalogue and monthly product price catalogue in collaboration with ad agency
- Preparing brochures and inserts for sales channels and shops, in collaboration with marketing and sales departments
- Working with media planning unit to coordinate Campaign channel distribution.
- Working with retailer development unit to coordinate communication messages, POPs, posters, shopwindow visuals, display materials, product/service/price brochures, fliers
Brand Executive
Leo Burnett
02.2015 - 06.2016
- Samsung Electronics Turkey
- Alfa Romeo
- Jeep
- P&G – Orkid, Alo, Blendax, Aussie, Max Factor, EveryDay Me, ClearBlue
- Diageo Reserve Brands
Education
Economics (%50 Scholarship)
Koç University
04.2001 -
Notre Dame De Sion French College
06-2011
SEV Elementary School
06-2005
Skills
Brand Management
Trade Marketing
Channel Management
E-Commerce
New Product
Brand Collaboration
Data Analysis
Market Research & Analysis
New market entrance
Budget Management
Timeline
Consumer Electronics Marketing Manager
Vestel
06.2024 - Current
Marketing Executive
Vestel
06.2019 - 06.2024
Senior Marketing Specialist
Vestel
06.2016 - 06.2019
Brand Executive
Leo Burnett
02.2015 - 06.2016
Economics (%50 Scholarship)
Koç University
04.2001 -
Notre Dame De Sion French College
SEV Elementary School