TENNIS AND GENERAL SPORTS
CEM ELVANLIOGLU
Sales And Marketing Manager
IZMIR
Summary
Accomplished General Manager & Senior Medical Device Executive with over 20 years of expertise driving revenue, market entry, and distribution operations across Gastroenterology, Urology, and Radiology sectors.
Proven track record in managing exclusive international brand partnerships, navigating regulatory frameworks (SUT / SGK compliance), and directing large-scale healthcare tenders. Strategic leader skilled at bridging complex clinical requirements with business expansion.
Core Competencies
* Strategic Business Planning & P&L Management
* International Distributorship & Supplier Relations
* Medical Device Sales, Marketing & Tender Operations
* Urological, Endoscopic & Interventional Product Portfolios
* SUT / SGK Regulatory Compliance & Reimbursement
* Team Leadership, Clinical Workshops & Medical Education
* Direct overall business operations, strategy, and financial performance for a leading medical device distribution firm specializing in Gastroenterology, Urology, and Radiology.
* Secure and manage exclusive national distribution agreements with global medical manufacturers (including Cook Medical USA, Rocamed France , Taewoong Medical South Korea , Sungwon South Korea and Microwave Ablation tech from China providers).
* Oversee commercial tenders, product registrations, and compliance with the Social Security Institution (SGK) Health Implementation Communiqué (SUT).
* Coordinate physician-led clinical workshops, endourology congress exhibitions, and technical training for healthcare professionals across Turkey.
* Led national sales and marketing initiatives across key surgical and interventional product divisions over a 10-year tenure.
* Expanded market penetration, managed key opinion leader (KOL) relationships, and scaled field sales performance.
* Developed cross-functional strategies for product launches, pricing, and distributor management nationwide.
Overview
2
2
Languages
2
2
Certifications
29
29
years of professional experience
Work History
General Manager and Owner
BURKAN MEDICAL
2012.09 - Current
- Oversaw budgeting, cost control, and resource allocation to support operational efficiency.
- Implemented process improvements that enhanced service consistency and reduced operational bottlenecks.
- Managed cross-functional teams, strengthening accountability, collaboration, and performance expectations.
- Directed daily operations across departments, aligning workflows with organizational goals and service standards.
- Monitored compliance requirements, maintaining adherence to quality and regulatory standards.
- Coordinated vendor and stakeholder relationships to support timely procurement and service delivery.
- Evaluated business performance reports to guide leadership decisions and operational planning.
- Led staff development efforts, coaching managers and improved team capability across functions.
- Managed budget implementations, employee reviews, training, schedules, and contract negotiations.
- Managed a diverse team of professionals, fostering a positive work environment and high employee satisfaction.
- Developed and implemented strategies to increase sales and profitability.
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
- Managed budget development, forecasting, and financial reporting processes to track progress toward organizational objectives accurately.
- Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures, technology technology systems.
- Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
- Formulated policies and procedures to streamline operations.
- Implemented operational strategies and effectively built customer and employee loyalty.
- Implemented effective cost-saving measures to reduce overhead expenses without compromising quality or service.
- Managed budget implementations, employee evaluations, and contract details.
- Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies.
- Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations.
- Directed comprehensive sales efforts to exceed revenue targets consistently while maintaining customer satisfaction levels.
- Maximized operational excellence by mentoring personnel on management principles, industry practices, and company procedures.
- Developed and executed strategic plans for business growth and expansion, resulting in increased market share.
- Implemented robust inventory management systems to optimize stock levels and minimize waste and costs associated with excess product storage.
- Championed continuous improvement initiatives that enhanced operational performance across all departments.
- Analyzed market trends/data to identify potential opportunities for business growth within existing or emerging markets successfully.
- Provided thoughtful guidance to personnel in navigating and resolving snags in productivity.
- Drove the successful execution of numerous large-scale events/promotions while closely managing the costs/budgetary constraints associated with event planning/management activities.
- Drove revenue growth by identifying and penetrating new market segments with tailored marketing strategies.
- Boosted employee retention by developing comprehensive a comprehensive benefits package and fostering a positive work environment.
- Enhanced customer satisfaction with the introduction of customer a customer feedback system, leading to service improvements and repeat business.
- Led team to exceed sales targets, implementing motivational incentives and comprehensive training programs.
- Expanded business operations into international markets, navigating regulatory environments and cultural differences for successful entry.
- Pioneered corporate social responsibility program, building community engagement and enhancing brand reputation.
- Oversaw successful launch of new product lines, coordinating between departments to ensure unified approach and timely delivery.
- Negotiated with suppliers to secure better pricing, reducing operational costs while maintaining product quality.
- Implemented sustainability initiative, reducing energy consumption and waste, and promoting eco-friendly practices.
- Optimized supply chain logistics, ensuring timely delivery of products and significantly reducing transportation costs.
- Streamlined inventory management processes, minimizing waste and ensuring optimal stock levels for uninterrupted operations.
- Spearheaded development of new market strategy, significantly enhancing brand recognition and customer base with innovative advertising campaigns.
- Developed and executed comprehensive employee training program, elevating staff skills and improving service delivery.
- Addressed customer complaints and feedback with immediate action, turning dissatisfied customers into loyal patrons.
- Improved operational efficiency by streamlining workflow processes and adopting cutting-edge technology.
- Fostered culture of continuous improvement, introducing regular review sessions that boosted team performance and morale.
- Enhanced team collaboration and communication by introducing a new project management tool, leading to more efficient project completions.
- Cultivated strategic partnerships with industry leaders, enhancing brand credibility and access to new customer segments.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Assisted in recruiting, hiring and training of team members.
- Trained and guided team members to maintain high productivity and performance metrics.
- Recruited, hired, and trained initial personnel, working to establish key internal functions and outline scope of positions for new organization.
- Handled problematic customers and clients by assisting lower-level employees and maintain excellent customer service.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Observed each employee's individual strengths and initiated a mentoring program to improve areas of weakness.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Implemented business strategies, increasing revenue, and effectively targeting new markets.
- Cultivated and strengthened lasting client relationships using strong issue resolution and dynamic communication skills.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
- Reduced financial inconsistencies while assessing and verifying billing invoices and expense reports.
- Updated and resolved incidents and managed accessorial charges objectively while maximizing profit.
- Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.
- Reduced operational risks while organizing data to forecast performance trends.
- Reduced budgetary expenditures by effectively negotiating contracts for more advantageous terms.
Sales and Marketing Manager
Cook Medical
2003.01 - 2012.09
- Directed sales and marketing strategies supporting product adoption across medical device customer segments.
- Developed physician engagement plans aligned with clinical evidence and market needs.
- Coordinated cross-functional launches with product, regulatory, and sales teams.
- Analyzed market trends to refine positioning and competitive response.
- Led territory planning to prioritize high-value accounts and growth initiatives.
- Partnered with clinical specialists to support product education and customer adoption.
- Monitored campaign performance and adjusted messaging to improve sales effectiveness.
- Analyzed sales and marketing data for improved strategies.
- Conducted market research to identify new business opportunities and stay ahead of industry trends.
- Improved brand visibility with well-executed promotional campaigns and engaging social media content.
- Managed sales promotions and marketing strategies on major social media sites.
- Optimized sales processes, streamlining procedures for increased efficiency and better customer service.
- Negotiated contracts skillfully, achieving favorable terms that contributed to bottom-line results.
- Led a high-performing sales team, providing coaching and ongoing support to ensure success.
- Exceled in territory management, optimizing travel routes for maximum client engagement and time efficiency.
- Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
- Collaborated with internal departments to develop cohesive messaging across multiple platforms.
- Performed competitive analyses and adjusted sales and marketing strategies accordingly.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
- Led crisis management team and provided quick turnaround solutions.
- Expanded distribution channels by forming strategic partnerships with key industry players.
- Reduced operational costs through streamlined workflows, smart budgeting practices, and efficient resource allocation.
- Produced strong revenue numbers and continued promotional success with continued coaching of sales and marketing teams.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Developed key account relationships for improved client retention and long-term partnerships.
- Conducted market research to identify trends and adjust marketing strategies accordingly.
- Participated in trade shows and industry events to network and promote products.
- Built relationships with customers and the community to establish long-term business growth.
- Compiled and analyzed data to determine approaches to improve sales and performance.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Managed revenue models, process flows, operations support, and customer engagement strategies.
- Organized promotional events and interacted with community to increase sales volume.
- Communicated product quality and market comparisons by creating sales presentations.
- Implemented systems and procedures to increase sales.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.
- Recruited, interviewed and hired employees and implemented a mentoring program to promote positive feedback and engagement.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Delivered recommendations to long-term accounts to promote brand awareness to key audience.
- Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
- Resolved problems with high-profile customers to maintain relationships and increase the return customer base.
- Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
- Increased profit margins by effectively controlling budget and overhead and optimizing product turnover.
- Aligned company goals with customer outcomes and increased satisfaction by automating contact management systems.
- Increased sales volume and expanded product line to new retailers, warehouse clubs and natural food chains.
- Demonstrated products to show potential customers benefits and advantages and encourage purchases.
Pharmaceutical Sales Representative
Roche Pharmaceuticals
1999.07 - 2000.09
- Built trusted relationships with physicians to drive product adoption and territory growth.
- Delivered compliant product presentations tailored to patient needs and clinical priorities.
- Managed territory plans, prioritizing high-value accounts and optimizing call frequency.
- Tracked sales activity and customer insights using CRM tools for accurate follow-up.
- Analyzed territory performance to refine targeting and strengthen account coverage.
- Mentored junior representatives on selling strategies, objection handling, and territory execution.
- Gained customer loyalty by providing exceptional follow-up support and addressing inquiries promptly.
- Implemented efficient time management strategies that allowed for optimal coverage of assigned territory while maintaining a healthy work-life balance.
- Expanded market share by identifying potential clients and successfully converting them to long-term customers.
- Increased sales revenue by building strong relationships with healthcare providers and delivering informative product presentations.
- Engaged clients in informational program discussions and presentations by providing value-added education and product benefits to grow product volume.
- Achieved top performance by strategically adapting to a rapidly changing, competitive environment.
- Maintained accurate records of sales activities, ensuring timely submission of reports to management for review and assessment.
- Communicated with customers by employing effective selling, listening and negotiation skills while using proper terminology, approved messaging and branded materials.
- Developed and executed territory business plans that aligned with the company 's overall sales objectives, ensuring consistent progress toward set targets.
- Achieved individual, territory and company goals for sales, market share, call metrics and sample distribution.
- Educated physicians and pharmacists on drug use, benefits, dosage and risks.
- Introduced, demonstrated and sold new products and systems effectively.
- Demonstrated strong product knowledge during client interactions, effectively addressing concerns and increasing trust in the product line.
- Exceeded sales targets consistently through effective territory management and strategic planning.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Successfully adapted selling techniques according to evolving healthcare regulations and market conditions to maintain competitiveness in the industry.
- Followed up with customers after completing sales to assess satisfaction and resolve technical or service concerns.
- Attended industry conferences to stay updated on the latest advancement in pharmaceutical research, improving credibility during client discussions.
- Provided valuable feedback to R&D teams on product improvements based on customer input, leading to enhanced offerings in the marketplace.
- Serviced existing accounts on a regular basis to maximize revenue.
- Demonstrated products and specific features at customer locations and special events.
- Produced remarkable sales and enhanced numbers by managing a the complete lifecycle from networking through ongoing account servicing.
- Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
- Interacted with problematic accounts, helping to build lasting rapport and boost revenue opportunities.
- Maintained sales tracking reports to support operational enhancements and implementing corrective actions.
- Clarified customer requests, forwarded product information and answered questions to support sales operations.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
- Used consultative sales approach to understand and meet customer needs.
- Resolved order issues efficiently and enhanced customer satisfaction ratings.
- Maintained customer promotional logs for product advertising campaigns.
- Proactively managed client correspondence and recorded tracking and communications.
- Conferred with existing and potential customers to assess requirements and propose optimal solutions.
Pharmaceutical Sales Representative
Bristol Myers Squibb
1997.09 - 1999.07
- Collaborated with cross-functional teams to align messaging and support launch initiatives.
- Coordinated sample distribution and ensured adherence to pharmaceutical compliance requirements.
- Tracked company inventory in multiple databases and prepared and filed required clinical documentation and reports.
- Led by example, fostering a positive work environment that encouraged collaboration and continuous improvement among team members.
- Collaborated with marketing team for the successful launch of new pharmaceutical products, resulting in increased sales.
- Optimized sales strategies by continuously evaluating their effectiveness and making necessary adjustments.
- Organized various promotional events aimed at driving product interest among target audiences, resulting in increased leads and conversions.
- Established productive partnerships with key opinion leaders within the medical community, further expanding brand awareness.
- Managed in-office and field sales call activity to educate and influence customers while building product sales.
- Prospected continuously for new potential customers and maintained a robust a a robust conversion rate.
- Conducted comprehensive market analysis to identify emerging trends and opportunities for growth within the territory.
- Facilitated successful negotiations for contracts, securing favorable terms that contributed to sustained business growth.
- Established fair pricing structures and finalized contracts to complete purchase agreements with customers.
- Collaborated with vendor representatives and company customers to set up optimal delivery schedules.
- Identified opportunities and developed business cases to introduce new products and features while learning marketing segmentation processes and optimizing product segmentation for positioning, product bundling and pricing.
- Effectively managed budgets allocated for marketing materials, samples, and other promotional efforts within the territory guidelines.
- Developed and implemented sound business plans and tactical strategy.
- Developed innovative branded marketing collateral for use by the the sales team in the sales cycle process.
- Provided exceptional customer service, addressing inquiries and resolving issues promptly.
- Worked with the the sales team to collaboratively reach targets, consistently meeting or exceeding quotas.
- Leveraged proven sales methods to increase revenue and surpass sales objectives.
- Educated new sales staff on store policies and customer support operations.
- Worked closely with commercial operations departments to schedule targeted promotional campaigns.
- Scheduled, updated and maintained product preparations and customer promotions.
- Branded products through effective salesmanship and maintained long-term relationships with clients.
- Researched potential clients and markets to prepare for appointments.
- Contacted customers and prospects to generate new business to achieve company growth goals.
- Worked to develop network by identifying and pursuing new leads, attending industry events, and building rapport with clients.
- Tracked customer and supply chain details for precise and timely fulfillment.
- Reconciled billing discrepancies with regulatory agencies and finance department.
- Networked at events and by phone to expand business profit and revenue.
- Built trusted relationships with physicians to drive product adoption and territory growth.
- Delivered compliant product presentations tailored to patient needs and clinical priorities.
- Managed territory plans, prioritizing high-value accounts and optimizing call frequency.
- Tracked sales activity and customer insights using CRM tools for accurate follow-up.
- Analyzed territory performance to refine targeting and strengthen account coverage.
- Mentored junior representatives on selling strategies, objection handling, and territory execution.
- Gained customer loyalty by providing exceptional follow-up support and addressing inquiries promptly.
- Implemented efficient time management strategies that allowed for optimal coverage of assigned territory while maintaining a healthy work-life balance.
- Expanded market share by identifying potential clients and successfully converting them into long-term customers.
- Increased sales revenue by building strong relationships with healthcare providers and delivering informative product presentations.
- Engaged clients in informational program discussions and presentations by providing value-added education and product benefits to grow product volume.
- Achieved top performance by strategically adapting to rapidly changing, competitive environment.
- Maintained accurate records of sales activities, ensuring timely submission of reports to management for review and assessment.
- Communicated with customers by employing effective selling, listening and negotiation skills while using proper terminology, approved messaging and branded materials.
- Developed and executed territory business plans that aligned with the company's overall sales objectives, ensuring consistent progress toward set targets.
- Achieved individual, territory and company goals for sales, market share, call metrics and sample distribution.
- Educated physicians and pharmacists on drug use, benefits, dosage and risks.
- Introduced, demonstrated and sold new products and systems effectively.
- Demonstrated strong product knowledge during client interactions, effectively addressing concerns and increasing trust in the product line.
- Exceeded sales targets consistently through effective territory management and strategic planning.
- Visited customer locations to evaluate requirements, demonstrate product offerings, and propose strategic solutions for diverse needs.
- Successfully adapted selling techniques according to evolving healthcare regulations and market conditions to maintain competitiveness in the industry.
- Followed up with customers after completing sales to assess satisfaction and resolve technical or service concerns.
- Attended industry conferences to stay updated on the latest advancements in pharmaceutical research, improving credibility during client discussions.
- Provided valuable feedback to R&D teams on product improvements based on customer input, leading to enhanced offerings in the marketplace.
- Serviced existing accounts on a regular basis to maximize revenue.
- Demonstrated products and specific features at customer locations and special events.
- Produced remarkable sales and enhanced numbers by managing the complete lifecycle from networking through ongoing account servicing.
- Managed sales plan activities, promotions and product launches resulting in expanded revenues and branding.
- Interacted with problematic accounts, helping to build lasting rapport and boosting revenue opportunities.
- Maintained sales tracking reports to support operational enhancements and implement corrective actions.
- Clarified customer requests, forwarded product information and answered questions to support sales operations.
- Monitored weekly sales to write reports for senior leadership and streamline operational processes.
- Maintained routine communication with clients to assess overall satisfaction, resolve complaints, and promote new offerings.
- Used a consultative sales approach to understand and meet customer needs.
- Resolved order issues efficiently and enhanced customer satisfaction ratings.
- Maintained customer promotional logs for product advertising campaigns.
- Proactively managed client correspondence and recorded tracking and communications.
- Conferred with existing and potential customers to assess requirements and propose optimal solutions.
Education
MBA - Business Administration
BEYKENT UNIVERSITY
Istanbul 2001.04 -
Associate of Science - Economics
ISTANBUL UNIVERSITY
Istanbul2002-06
Associate of Science - MILITARY SYSTEM ENGINEERING
LAND WAR ACADEMY
Ankara, Turkey1995-08
High School Diploma -
MALTEPE MILITARY HIGH SCHOOL
Izmir, Turkey 2001.04 -
Skills
Operations management
Project management
Business administration
Sales analysis
Market analysis
New business development
New business development
Strategic planning
Inventory control
Expense control
Client relationship management
Staff development
Team management
Client management
Coaching and development
Employee training
Communication skills
Team motivation
Troubleshooting
Performance improvement
Goal achievement
Time management
Goal achievement
Interpersonal skills
Verbal and written communication
Administrative skills
Troubleshooting skills
Performance evaluation
Economic assessment
Marketing
Bilingual
Sales strategy development
Exceptional interpersonal communication
Business growth
Leadership skills
Business opportunity assessment
Cross-cultural communication
Distribution management
Financial performance evaluation
Accomplishments
- Supervision - Supervised sales team to monitor sales activity and goal achievement.
- Resolved product issue through consumer testing.
- Supervised team of 12 staff members.
- Used Microsoft Excel to develop inventory tracking spreadsheets.
- Collaborated with team of 8 in the development of MORE THAN 200 TENDERS.
Certification
TERRITORY SALES MANAGEMENT
Interests
Timeline
General Manager and Owner
BURKAN MEDICAL
2012.09 - Current
Sales and Marketing Manager
Cook Medical
2003.01 - 2012.09
MBA - Business Administration
BEYKENT UNIVERSITY
2001.04 -
High School Diploma -
MALTEPE MILITARY HIGH SCHOOL
2001.04 -
Pharmaceutical Sales Representative
Roche Pharmaceuticals
1999.07 - 2000.09
Pharmaceutical Sales Representative
Bristol Myers Squibb
1997.09 - 1999.07
Associate of Science - Economics
ISTANBUL UNIVERSITY
Associate of Science - MILITARY SYSTEM ENGINEERING
LAND WAR ACADEMY