CELAL ERSAN
Sales, Marketing, Management
Istanbul
Summary
I am a results-oriented achiever with proven ability to exceed targets and drive success in fast-paced environments. Combines strategic thinking, equipped with strong problem-solving abilities and excellent communication skills.
More than 25 years of my business life experience I may say most important success key is to "touch people" in all areas of your business life. Gain trust, put faith on the table first of all .
Create a successful team which is purified from poison, gossip, comfort areas who works together, achieves together, challenges each other and enjoys together.
Rest will come...
Overview
21
21
years of professional experience
14
14
years of post-secondary education
Work History
Head of Whole Sales Turkey
Petrol Ofisi A.S.(Vitol Group Company)
Istanbul, Istanbul
02.2022 - Current
- Manage market leader player's all sales, marketing and management activities in all country.
- 3 direct reports and 12 regional mangers reports to my position under direct commercial (350 clients) sales and dealer sales (600 dealers) activities.
- Management of 2 mio m3 volume and 2,5 billion $ turnover in wholesale market which is predominantly very competitive, multi branded with high commercial risks.
- Ability of using risk analysis, commercial foresight, competitor and market analysis skills.
- Harmonious management of sales teams, regulation teams, supply & logistic teams to achieve goals of whole company.
- Creating strategies for an extremely competitive market & business to increase Petrol Ofisi' s affiliation of closely following competitor strategies, creating counter-actions, ensuring that the actions are implemented by the field teams and being able to make commercial positioning competitive but at the same time profitable for the company.
- To achieve all these goals "touch people , motivate people, make people trust to each other and management goals" People = employees, clients, dealers, all people you are working with.
- Converted business strategy to from a tonnage-focused strategy to sustainable healthy market leadership and profitability by managing the company's internal financial and supply balances using the volume power of wholesale sales.
- Successfully changed and implemented the department's entire organizational structure and way of doing business.
Head of Marine Sales & Operations
Petrol Ofisi A.S.(Vitol Group Company)
Istanbul, Istanbul
10.2015 - 02.2022
- Responsible all bunker sales & operation activities of company
- Manage all supply, operation and sales activities by 71 members of marine team.17 barge fleet (fuel supply vessel), sales of annually 1 mio m3 of bunker fuels & 1,3 bio $ turnover in Turkey and international seas
- Achieved Petrol Ofisi to become market leader both in Domestic and Transit market in 3 years from 5th of the market.
- First VLSFO supply in Turkey by IMO 2020
- Organized IBIA 2020 Bunker Conference in Istanbul Ciragan Palace just before IMO 2020 change.
- Created BQQSS system 1st time in the World Bunker Industry
- Implemented %100 safe sales and operation in Domestic SCT Free Sales 1st application in Turkey
Lubes Export Manager
OMV Petrol Ofisi A.S.
Istanbul
03.2012 - 10.2015
- Introduce Petrol Ofisi lubes brand to global markets, determine strategy by analyzing target countries and markets.
- Create 43 exclusive country distributors.
- Transformation project of OMV, Petrom lubes production in Turkey Petrol Ofisi' s factories for 210 SKU's
- Search / find new and profitable business areas for OMV PO at international markets
- Developing and coaching employees to deliver excellent results and to continuously improve services in behalf of company
Business Development Manager
OMV Petrol Ofisi A.S.
Istanbul
06.2010 - 03.2012
- Position has accountability for developing and sustaining value adding business relationships
- Develop and drive joint strategy / business plans with distributors area managers, have direct performance and a strong focus on working with distributors to develop the capability within their organization
- Making sure that all local and international Petrol Ofisi distributors are offering same high company service standards to customers.
- Created sales academy for dealer's sales team first time in the company and lubes sector.
Lubricants Distributor Sales Area Manager
OMV Petrol Ofisi A.Ş.
Istanbul, Marmara
12.2008 - 06.2010
- Worked at as 'Area Sales Manager of Marmara.
- In line with the strategies of the Lubes Department created the commercial conditions of the dealers in region.
- Agreements with the dealers in line with the profitability and growth strategies of the company
- Monitor sales-collection performances, performs profitability analyses and measures the results and ensured that the targets are achieved in line with the company's predictions.
- Monitors and reports the competitor activities in the region, final customer visits together with the dealer sales teams and contributes to the portfolio development of the dealers.
- Manages the dealer sales organizations in line with the Petrol Ofisi strategies.
Lubricants Export Area Sales Manager
OMV Petrol Ofisi A.Ş.
Istanbul, Europe Region
06.2006 - 12.2008
- Promoted to this position by OMV merges with Petrol Ofisi
- Responsible from Europe region lubes ditributors.
- Traveled and managed almost all Europe regions dealers.
- Gained experience of international sales , dealer management and finding new distributors for new markets.
- All other activities are same with above position.
Lubricants Distributor Sales Area Manager
Petrol Ofisi A.Ş.
03.2004 - 06.2006
- As Area Sales Manager of Black Sea Region (from Erzurum/Artvin to Zonguldak)
Education
Management & Finance Program -
University of South Alabama
Mobile, AL 04.2000 - 01.2003
Bachelor of Science - Faculty of Economics
University of Marmara
İstanbul, Turkey 01.1996 - 01.2000
High school or equivalent - undefined
Gaziantep Anadolu Lisesi
Gaziantep, Turkey 01.1989 - 01.1996
Skills
- Communication Skills; Ability to change ideas and information accurately
- Leadership; ability to influence, lead and guide all others Not only in your team also vertical & horizontal in all organization or environment
- Time Management; Well prioritized , organized and able to delegate to team for effective management
- Teamwork; Ability to work effectively in a team or more importantly able to create an environment for the team to be encouraged
- Influence; Ability to motivate people without force
- Analytic thinking; Main point to create right strategy
- Flexibility; Able to adapt my self and team in all conditions Best experiences gained in a market like Turkey since Covid
Team management
Coursesandseminars
- Team Coaching (Gezin Cankat Acarbay)
- Personal Coaching (Özlem Balkan)
- IBIA Bunker Legal & Credit Course
- Leadership Skills (Partner Consultancy – Emre Mutluay)
- Distributor Spin Selling (TT training, Dr. Yonca Tomaç Tunç)
- Project Management (İstanbul Kurumsal Gelişim)
- Advanced Excel Skills (Bilge Adam-Hakan Çevik)
- Time Management (Masters Training)
- 7 Ways of Persuasions (Solution Cons.Int–Kemal Kılıçbay)
- Relationship Management in Business Life (Sinerji Cons.–Dr. Merih Tangün)
- Advanced Driving Skills (Demir Bükey Driving Academy)
- Problem Solving & Making Decision (by Case Learnings, Özgü Kaynak)
Clean drive record years
30 years
Personal Information
- Date of Birth: 02/10/1977
- Nationality: Turkish
- Marital Status: Married
- Father of one daughter and one son
Accomplishments
Sales Network 2023 Lisa Award
Timeline
Head of Whole Sales Turkey
Petrol Ofisi A.S.(Vitol Group Company)
02.2022 - Current
Head of Marine Sales & Operations
Petrol Ofisi A.S.(Vitol Group Company)
10.2015 - 02.2022
Lubes Export Manager
OMV Petrol Ofisi A.S.
03.2012 - 10.2015
Business Development Manager
OMV Petrol Ofisi A.S.
06.2010 - 03.2012
Lubricants Distributor Sales Area Manager
OMV Petrol Ofisi A.Ş.
12.2008 - 06.2010
Lubricants Export Area Sales Manager
OMV Petrol Ofisi A.Ş.
06.2006 - 12.2008
Lubricants Distributor Sales Area Manager
Petrol Ofisi A.Ş.
03.2004 - 06.2006
Management & Finance Program -
University of South Alabama
04.2000 - 01.2003
Bachelor of Science - Faculty of Economics
University of Marmara
01.1996 - 01.2000
High school or equivalent - undefined
Gaziantep Anadolu Lisesi
01.1989 - 01.1996
Similar Profiles
Ali KARACOBANAli KARACOBAN
Finance and Accounting Manager at Gouden Dutch Petroleum (GDP) Petrol A.S.Finance and Accounting Manager at Gouden Dutch Petroleum (GDP) Petrol A.S.
Przemyslaw BochenPrzemyslaw Bochen
Process and Environmental Manager at Danucem Slovensko A.s. a CRH CompanyProcess and Environmental Manager at Danucem Slovensko A.s. a CRH Company
Sam PenfoldSam Penfold
Plant Operator & Install Technician at Petrol Services Australia (PSA Group)Plant Operator & Install Technician at Petrol Services Australia (PSA Group)