

Dynamic and results-driven marketing professional with extensive experience in brand and product management, visual merchandising, and trade marketing within the luxury and retail industries. Skilled in developing and executing strategic marketing plans, overseeing product launches, and optimizing in-store brand presence to drive consumer engagement and sales. Adept at analyzing market trends, consumer behavior, and competitive landscapes to inform data-driven decision-making. Strong ability to collaborate cross-functionally with local and regional teams to ensure seamless execution of marketing campaigns. Passionate about delivering impactful brand experiences and maximizing business growth in a fast-paced environment.
Developed and implement marketing strategies to achieve business goals.
Managed brand positioning and ensure consistency across all channels.
Monitored and reported on the performance of marketing campaigns and make recommendations for improvements based on data analysis.
Planned and execute marketing campaigns, including digital and traditional media.
Conducted market research and competitor analysis to identify growth opportunities.
Oversee content marketing, SEO, and social media strategies.
Collaborated with sales teams to align marketing efforts with revenue objectives.
Provided insights and recommendations based on local data analysis to optimize future marketing strategies.
Analyzed campaign performance and optimize strategies based on data insights.
Managed marketing budgets and allocate resources effectively.
Worked with external agencies and partners to enhance brand visibility.
Lead and mentor the marketing team to drive performance and innovation.
Developed brand strategies to establish and enhance brand identity.
Ensured brand consistency across all marketing materials and channels.
Conducted market research to understand consumer preferences and competitor positioning.
Oversee product positioning and messaging to align with target audience needs.
Collaborated with marketing, sales, and product teams to drive brand growth and awareness.
Managed brand budgets and allocate resources effectively for brand initiatives.
Planned and execute brand campaigns and monitor their effectiveness.
Built and maintain strong relationships with external partners, agencies, and media outlets.
Analyzed brand performance and customer feedback to refine brand strategy.
Researched and identifying prospective suppliers.
Evaluated products and suppliers according to key business criteria.
Prepared proposals, requesting quotes, and negotiating purchase terms and conditions.
Prepared and issuing purchase orders and agreements. Monitored supplier performance and resolving issues and concerns.
Inspected and evaluating the quality of purchased items and resolving shortcomings.
Analyzed industry and demand trends and supporting senior management with the development and implementation of sourcing strategies.
Business Planned
Received and evaluated feedback from customers
Scenario production for viral advertising
Provided the necessary research to identifying own target customers
Brand Strategy
Campaign Planning
Brand Positioning
Internal Communications
Strategic Thinking
Market Analysis
SEO Knowledge
Data-driven Decision Making
Team leadership & management
Creativity & Innovation
Customer Relationship Management (CRM)
Content marketing & Storytelling
Budget Planning
Negotiation & Communication Skills