Summary
Overview
Work History
Education
Skills
Timeline
Generic
Cansu Karaca

Cansu Karaca

Istanbul

Summary

Dynamic and results-driven marketing professional with extensive experience in brand and product management, visual merchandising, and trade marketing within the luxury and retail industries. Skilled in developing and executing strategic marketing plans, overseeing product launches, and optimizing in-store brand presence to drive consumer engagement and sales. Adept at analyzing market trends, consumer behavior, and competitive landscapes to inform data-driven decision-making. Strong ability to collaborate cross-functionally with local and regional teams to ensure seamless execution of marketing campaigns. Passionate about delivering impactful brand experiences and maximizing business growth in a fast-paced environment.

Overview

9
9
years of professional experience
4
4
Languages

Work History

Brand Manager

Now Shop Fun
08.2022 - 02.2025

Developed and implement marketing strategies to achieve business goals.
Managed brand positioning and ensure consistency across all channels.

Monitored and reported on the performance of marketing campaigns and make recommendations for improvements based on data analysis.
Planned and execute marketing campaigns, including digital and traditional media.
Conducted market research and competitor analysis to identify growth opportunities.
Oversee content marketing, SEO, and social media strategies.
Collaborated with sales teams to align marketing efforts with revenue objectives.

Provided insights and recommendations based on local data analysis to optimize future marketing strategies.
Analyzed campaign performance and optimize strategies based on data insights.
Managed marketing budgets and allocate resources effectively.
Worked with external agencies and partners to enhance brand visibility.
Lead and mentor the marketing team to drive performance and innovation.

Brand Management Specialist

Zorlu Holding
01.2022 - 07.2022

Developed brand strategies to establish and enhance brand identity.
Ensured brand consistency across all marketing materials and channels.
Conducted market research to understand consumer preferences and competitor positioning.
Oversee product positioning and messaging to align with target audience needs.
Collaborated with marketing, sales, and product teams to drive brand growth and awareness.
Managed brand budgets and allocate resources effectively for brand initiatives.
Planned and execute brand campaigns and monitor their effectiveness.
Built and maintain strong relationships with external partners, agencies, and media outlets.
Analyzed brand performance and customer feedback to refine brand strategy.

Category Management Assistant Specialist

Watsons
04.2019 - 02.2020

Researched and identifying prospective suppliers.

Evaluated products and suppliers according to key business criteria.

Prepared proposals, requesting quotes, and negotiating purchase terms and conditions.

Prepared and issuing purchase orders and agreements. Monitored supplier performance and resolving issues and concerns.

Inspected and evaluating the quality of purchased items and resolving shortcomings.

Analyzed industry and demand trends and supporting senior management with the development and implementation of sourcing strategies.

Marketing Communication Internship

Mercedes-Benz Turkey
07.2016 - 08.2016

Business Planned

Received and evaluated feedback from customers

Scenario production for viral advertising

Provided the necessary research to identifying own target customers

Education

Bachelor of Science - Industrial And System Engineering

Yeditepe University
Istanbul
04.2001 -

Skills

    Brand Strategy

    Campaign Planning

    Brand Positioning

    Internal Communications

    Strategic Thinking
    Market Analysis
    SEO Knowledge
    Data-driven Decision Making
    Team leadership & management
    Creativity & Innovation
    Customer Relationship Management (CRM)
    Content marketing & Storytelling
    Budget Planning
    Negotiation & Communication Skills

Timeline

Brand Manager

Now Shop Fun
08.2022 - 02.2025

Brand Management Specialist

Zorlu Holding
01.2022 - 07.2022

Category Management Assistant Specialist

Watsons
04.2019 - 02.2020

Marketing Communication Internship

Mercedes-Benz Turkey
07.2016 - 08.2016

Bachelor of Science - Industrial And System Engineering

Yeditepe University
04.2001 -
Cansu Karaca