Cansu Kara

- Campaign and budget management, tracking, and optimization of campaigns in Google Ads, Meta Ads, LinkedIn, and Bing.
- Target audience analysis and creating appropriate campaigns for paid channels.
- Working with Google Analytics (GA4), Power BI, Google Sheets, Looker, and other data tools, and making analyses with data.
- Calculating and monitoring company KPI metrics such as ROI, ROAS, CAC, CPC, CLV, etc.
- Discovering various methods and using tools to generate leads. Technical SEO and content optimization.
- Backlink studies for off-page SEO.
- Working with keyword tools such as Semrush and Ahrefs for advertising campaigns and website content.
- Social media management.
- Organizing email campaigns with customer segmentation.
- Creating and optimizing blog content using Yoast, Elementor, and WordPress tools.
- Creating localized website content for SEO.
- Integrated work with GPTs.
Following industry trends in growth marketing, Google's latest updates and applications.

- Enhanced customer satisfaction by promptly addressing and resolving complex issues.

- Collaborated with cross-functional teams to optimize customer support strategies.

- Provided exceptional customer service through active listening, empathetic responses, and effective problem-solving techniques.

- Evaluated vendor proposals ensuring careful selection based on quality, cost-efficiency, and alignment with company goals.

- Supported staff members in their daily tasks, reducing workload burden and allowing for increased focus on higher-priority assignments.