CANSIN YAĞMUR GÜLTEN KABA
Istanbul,34
Summary
Versatile retail marketing professional with a strong background in visual merchandising, channel management, and data-driven decision making. Adept at aligning brand strategies with consumer behavior, leveraging a double major in Communication and Psychology to optimize customer experience. Currently thriving at Samsung with award-winning in-store marketing projects.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Visual Merchandising & Display Assistant Manager
Samsung
Istanbul
11.2024 - Current
- Designed and implemented in-store strategies aligned with product and marketing goals.
- Enhanced customer experience through differentiated displays and functional solutions.
- Consulted stores on total retail solutions and ensured localization of guidelines.
- Led POSM production and retail store digitalization efforts.
- Oversaw brandstore and chain channel investment planning.
Chain Channel Management Senior Specialist
Samsung
Istanbul
11.2023 - 11.2024
- Planned KPIs and incentives for field force and promoters.
- Managed field marketing expenses including agency fees and salaries.
- Coordinated RDU planning and monthly targets in alignment with chain strategy.
Sales Assistant – Operator & Mix Channels
Huawei
Istanbul
01.2023 - 11.2023
- Monitored distributor/dealer sales data and managed HES store operations.
- Planned orders and delivery, coordinated campaigns with GTM teams.
- Managed inventory to ensure optimal stock levels, minimizing overstock and out-of-stock situations.
Region Analyst
Huawei
Izmir
05.2022 - 12.2022
- Collected and analyzed sales data for Aegean & Mediterranean regions.
- Generated performance reports and strategic insights.
- Used statistical methods to analyze data and generate useful business reports.
Psychologist
Net Psychotechnic
Istanbul
06.2020 - 08.2021
- Conducted assessments to evaluate drivers’ cognitive and decision-making skills.
- Prepared psychological reports for regulatory compliance.
- Maintained detailed and accurate client records, ensuring confidentiality and compliance with ethical guidelines.
Psychological Counselor
Koru Private Education Course
Istanbul
07.2019 - 02.2020
- Guided students in academic planning and exam preparation.
- Liaised with parents and coordinated between teachers and administration.
- Developed strong relationships with parents and guardians to encourage active participation in their child''s education.
- Provided personalized support to struggling students through one-on-one tutoring sessions, improving overall academic performance.
Sales Assistant
Samsonite
Istanbul
07.2017 - 05.2018
- Handled store operations and inventory, achieved monthly sales targets.
- Handled customer inquiries, complaints, and returns professionally, ensuring a positive experience for all clients.
- Increased sales by building strong customer relationships and providing excellent service.
Education
Bachelor of Arts - Communication Sciences & Psychology (Double Major, 100% English)
Doğuş University
Istanbul, 3406.2017
Human Resources Management (Open University)
Anadolu University
Istanbul, 3406.2019
Eskişehir Kılıçoğlu Anatolian High School
Eskişehir, 2606.2012
Skills
- Retail operations management
- Vendor relationship management
- Experienced in Microsoft Office applications
- Teamwork and collaboration
- Policy management
- Budget management assistance
- Resource allocation
- Adaptability and flexibility
LNGG
Turkish (Native)
English (C1 Level)
Certification
- 2021 – Short-Term Solution Focused Therapy
- 2020 – ALG Psychotechnics
- 2019 – Pedagogical Formation
- 2017 – Personality Psychology
Awards
2025 – Best Practice – Smart Switch Zones (Samsung RHQ), 2025 – Best Practice – Watch Ultra Premium Mix Area Cradle (Samsung HQ), 2025 Q1 – Best Employee Award (Samsung)
References
Available upon request.
Timeline
Visual Merchandising & Display Assistant Manager
Samsung
11.2024 - Current
Chain Channel Management Senior Specialist
Samsung
11.2023 - 11.2024
Sales Assistant – Operator & Mix Channels
Huawei
01.2023 - 11.2023
Region Analyst
Huawei
05.2022 - 12.2022
Psychologist
Net Psychotechnic
06.2020 - 08.2021
Psychological Counselor
Koru Private Education Course
07.2019 - 02.2020
Sales Assistant
Samsonite
07.2017 - 05.2018
Bachelor of Arts - Communication Sciences & Psychology (Double Major, 100% English)
Doğuş University
Human Resources Management (Open University)
Anadolu University
Eskişehir Kılıçoğlu Anatolian High School