CANAN AKTAS

• Led the digital strategy for adidas Turkey, enhancing their online footprint. Delivered premium media solutions and forward-thinking strategies.
• Managed digital campaign performance, focusing on client goals. Worked with partners and WPP for cohesive campaign execution. Upheld excellence in media planning, strategic approach, and team collaboration.
• Fostered robust client relations, upholding best practices. Developed case studies with media partners to highlight achievements. Received awards for the 'adidas X Crazyfast In-Game Integration Twitch Tournament'.

- Gold Award: Brandverse 2024 Awards - Experience Creation/Branded Game Category
- Gold Award: MMA Smarties TR 2023 Awards – Gaming, Gamification & E-Sport Category
- Silver Award: MMA Smarties TR 2023 Awards – Brand Experience Category
- Achievement Award: Felis 2023 Awards – Brand Experience Category
- Bronze Award: Kristal Elma 2023 Awards – In-Game Ad Category

• Managed digital accounts for BSH Group (Bosch, Siemens, Profilo, Gaggenau) and Sanofi (Pharmaton, Enterogermina, Bisolnatur, Bisolviral, Dulcosoft, Novanight), acting as the main digital contact for clients.
• Supervised the implementation of digital plans and oversaw operations.
• Crafted strategies across various channels to achieve business objectives. Offered strategic advice to integrate digital with broader media strategies. Handled digital innovation initiatives and strategic collaborations.
• Collaborated with performance teams to develop strategies aligned with clients' KPIs. Guided planning teams to deliver effective, data-informed campaigns. Monitored digital performance and tested new digital advertising methods with industry associates.

• Developed and implemented comprehensive digital marketing strategies for various global clients; Philips, Pandora, Microsoft, Intel, and Kraft Heinz.
• Worked with external media partners, JBP partners, and in-house teams to create powerful brand initiatives.
• Managed digital marketing budgets, campaigns, projects, reports and presentations, ensuring they align with client objectives.
• Utilised data analysis to improve digital campaign results and achieve key performance indicators. Continuously optimised digital campaigns for maximum impact and cost-efficiency.

• Developed and implemented digital strategies for Eti's 9 categories and 45 brands.
• Upheld high standards in media planning and fostered strong client relationships. Ensured the provision of high-quality media solutions, creative digital projects and strategic insights.
• Managed the reporting and analysis of digital campaigns to achieve client KPIs.
• Led the coordination with strategic partners and operational teams. Championed best practices in collaboration with clients and within the agency.

• Directed digital strategies and managed social media accounts for various entrepreneurial brands.
• Developed bespoke social media calendars and kept abreast of digital marketing trends.
• Responsible for overseeing budget tracking and compiling reports on social media expenditures.
• Led influencer marketing campaigns across social media platforms like Instagram and TikTok.

• Managed digital campaigns for Turkish Airlines' global account.
• Led an eight-member digital team, reporting to the Digital Director. Responsible for overseeing digital media planning, buying, reporting, and financial processes.
• Tailored digital strategies according to regional variations, oversaw the budget and selected media vendors.
• In collaboration with global agencies and media owners, negotiated strategic deals. Worked with cross-functional teams to create integrated communication campaigns.
• Improved Leadership, Team Management, Communication, Research and Presentation Skills.

• Havas Media and People Initiative agencies merged their digital teams. Promoted to the People Initiative’s digital team following a three-month period.
• Led ING Bank's brand awareness campaigns. Role included overseeing media strategy, which encompassed planning, buying, and reporting on digital media activities.
• Responsible for producing the Annual Insights Presentation and proposals for fresh digital projects.
• Played a part in crafting integrated 360 campaigns that combined digital with traditional media.

• Coordinated and executed digital marketing strategies for a diverse client list; 3M, Reckitt Benckiser (Vanish, Finish, Veet, Scholl, Durex), Goodyear, Alshaya Group (The Body Shop, Victoria’s Secret, Bath&Body Works), D&R, Idefix, TFKB, and Eren Holding (Lacoste, Gant, SuperStep, Nautica, Occasion).
• Served as the principal liaison between clients and the internal digital operations teams.
• Managed brand and performance campaigns. Delivered on strategic campaign planning, tracking of KPIs, and provided insightful digital campaign reports, analyses and presentations to clients.
• Kept a close watch on competitor campaigns and regularly updated clients. Maintained up-to-date knowledge of digital media innovations and introduced new ad models to clients.
• Trained on SEM and SEO.

• Managed digital campaigns for Unilever's Food, Ice Cream, and Tea categories; Algida (Wall’s), Magnum, Max, Cornetto, Carte d’Or, Becel, Calve, Sana, Knorr, Hellmann’s, Unilever Food Solutions (UFS) and Lipton.
• Handled the entire digital campaign management from campaign setup to the invoicing processes. Developed digital media plans which tailored to meet client specifications and KPIs. Compiled reports on campaign performance and conducted analyses of the competitive market.
• Worked in collaboration with the offline team to create integrated 360 campaigns.

• Responsible for Xaxis' programmatic advertising operations, along with optimisation, reporting and invoicing, for GroupM's varied client base.
• Guided digital media planners on Xaxis technologies, assisted with programmatic media strategies and developed training presentations and events.
• Worked with GroupM's digital accounts, used platforms such as OpenAdStream and Sizmek.