Can Dondurmacı

I am acountable for the end-to-end ownership, strategic steering, and performance management of key mobile acquisition metrics, including Port-In, New Line and Net MNP.

In addition, I lead high-value customer acquisition by targeting the right segments to ensure sustainable growth, while directly contriuting to the company's revenue delivery and customer base expansion goals.

As part of my responsibilities, I oversee full accountability for the strategic commercial management of digital customer acquisition, encompassing offer design, portfolio management, and comprehensive funnel optimization.

I drive customer growth by targeting high value segment, continuously monitoring competitive dynamics, and adapting strategies.

Through end-to-end oversight of the digital sales funnel, I ensure efficient conversion rates and maximize lifetime value, aligning all initiatives with overarching business goals to deliver sustainable revenue growth and market expansion

I have been responsible for marketing, communications, and go-to-market (G2M) strategies across all segments in B2B, covering Mobile, Fixed and Cloud Solutions.

I was responsible for the strategic management, performance monitoring, and execution of retention, churn reduction, upsell and cross-selling activities within the corporate segment.