CAN ARIKAN

As a head of product management team;

• Determining product and market opportunities, developing growth strategies for Puffy brand, presenting them to top-level executives, and creating action plans.
• Creating new business opportunities and partnerships to expand Puffy brand's reach.
• Preparing business plans and budgets for revenue and expenses.
• Leading product launch process.
• Leading cost-reducing and profitability-increasing analyzes and projects.
• Achieving sales quantity, revenue, and margin targets for product lines, and managing all actions required to meet these goals.
• Identifying and leading new projects to achieve annual targets.
• Determining all strategies for responsible product groups, managing them actively and dynamically, and sustaining product portfolio with high efficiency.
• Reviewing and analyzing data to establish appropriate product strategies, evaluating analyze, and creating roadmaps.
• Executing competitive analyses actively to establish appropriate product strategies, tracking both national and global competition and innovations.
• Developing product campaign ideas for all product groups and supporting preparation of communication plans.
• Evaluating new product's compliance with brief, design, competitive positioning, and pricing together, and deciding whether to add it to collection.
• Leading and deciding pricing strategies.
• Supporting determination of annual marketing strategies and actions.
• Supporting ATL and digital communication plans and actively participate in projects.
• Developing campaign activities for increasing online sales effectiveness of products on online channels such as websites and marketplaces.
• Leading preparations for domestic and international fairs in which company participates.
• Providing leadership and coaching to responsible team and support career development.

Designing all product groups of restructured Lova Yatak brand (mattress, base, headboard, pillow, duvet, mattress protector, home textile) in accordance with market dynamics and to create a salable portfolio in different sales channels both at home and abroad, positioning the brand and to increase awareness by creating an identity and to manage all marketing activities both online and offline.

• Creating and implementing annual communication strategy and plans covers ATL, BTL & Digital
• Marketing Strategy, Content and Agency Management
• Product Management of All Product Groups
• Defining and Leading Product Culture for Lova Yatak Brand
• Product Positioning and Pricing
• P&L Strategy Management
• Market, Competition Analysis
• Business Growth Strategy
• Sales Campaigns, Business Cases
• Brand Positioning
• Brand Management
• Launch Planning
• Mid & Long-Term Corporate Brand Strategy Planning
• Market and Demand Planning & Project Management

Head of Product Management of Yatas Bedding, Yatas Mini, Puffy, Yatas Bedding Europe Brands (Mattress, Base, Headboard Product Groups)

• Evaluating product performances (sales quantity, turnover, margin) and providing information for management by preparing short-term and long-term product sales forecasts and special reports and analyses.
• Following the local and global competitors' activities in the market and making market research in order to determine new potential products.
• Making and evaluating feasibility studies according to market potential, cost and manufacturability criteria for new product ideas.
• Gathering analysis of product specifications and enhancements, customer feedback, and market testing for the development of next generation product.
• Identifying and taking action of the products that need to be included and removed from the product portfolio.
• Owning and manage the new product development process.
• Determining the rules of positioning of the products at the sales points and deciding their positioning at the domestic and foreign sales points.
• Identifying and managing all details through the entire new product launch process, such as technical specifications, appearance, packaging, pricing and display options.
• Directing sales development activities.
• Determining pricing and strategies for all business channels of both existing and new products.
• Defining marketing strategies for promotions and creating annual plans of sales campaign projects to improve profit and growth.
• Organizing and managing all preparations of domestic and foreign fairs which are held every year and participated.

Product management of mattress, bases and headboards product groups of Yataş Bedding brand.

• Making procurement planning to stay at target stock level.
• Determining actions to reduce aged stocks.
• Buying operation planning according to the stock turnover /demand on the market and reporting to the category manager.
• Preparing daily/weekly/monthly sales reports and reporting to the category manager.
• Building relationship with the suppliers and buying the best product from the right supplier on the best price available in the market.
• Organizing store visit in order to understand the sales trend and what we could do better and giving feedbacks to the line managers.

Making sure that the service given in the hospital is in line with the standards defined by the 5 major standardization foundations ( especially JCI) and following and analyzing the indicators of the quality improvement and refining unit and taking actions against the risks beforehand.