Çağrı Utku
Digital Transformation Manager / Growth Marketing Specialist
Istanbul
Summary
Focused experienced in overseeing social media marketing for growing organizations. Accomplished in improving lead prospecting, customer acquisition and brand awareness. Offers top skills in planning and project management.
Overview
9
9
years of professional experience
4
4
Languages
Work History
Digital Marketing Manager
iDigital
04.2023 - Current
- Leading a cross-functional marketing team to drive revenue growth and optimize ROI.
- Managing performance marketing campaigns across digital platforms (Google Ads, Meta, LinkedIn).
- Handling client relations, media purchasing, and market research.
- Developing AI-powered automation for ad targeting and customer segmentation.
Digital Transformation Manager
Morpho Sleep
03.2022 - 08.2024
- Managed Shopify-based e-commerce channels and Amazon seller accounts.
- Developed digital marketing strategies that increased conversion rates by 40%.
- Integrated AI tools for predictive analytics and automated customer engagement.
- Led UX/UI enhancements to optimize user journeys and retention.
- Aligned departmental goals with overall company strategy, ensuring that individual efforts contributed directly to broader success.
- Implemented agile project management methodologies for faster decision-making and improved team collaboration.
Digital Transformation Specialist
Peanut Digital
12.2019 - 03.2022
- Planned and executed social media marketing campaigns, improving brand engagement by 60%.
- Developed content marketing strategies based on audience insights and SEO analytics.
- Utilized data-driven performance tracking to optimize ad spending and ROI.
Technical Advisor
Royal Caribbean Turkey
11.2017 - 04.2019
- Managing the web-based channels, CRM software integration and UX&UI development of the company
- Monitoring social media and content marketing of the brand
Technical Advisor
Teleperformance Greece (Apple Support)
11.2017 - 04.2019
- Provided technical support for software solutions via phone and chat.
- Developed troubleshooting guides and improved customer experience processes.
- Enhanced system performance by conducting thorough technical assessments and providing expert recommendations.
Software Developer
Web Application Developer
10.2016 - 12.2021
- Developed and designed custom web applications tailored to client needs.
- Utilized various programming languages, including C#, JavaScript, and HTML/CSS.
- Built scalable backend solutions using ASP.NET MVC Framework.
Robel Software
Kidzania
06.2016 - 08.2016
- Developed web applications using ASP.NET MVC, focusing on full-stack solutions.
- Implemented database management systems for enterprise clients.
Education
Bachelor of Arts - Management Information Systems
Yeditepe University
09.2013 - 6 2017
Technical High School Diploma - Electronics, Math and Science
Yeditepe University
09.2009 - 6 2013
Skills
Content Marketing
Social Media Marketing
Performance Marketing
Search Engine Optimization
Data Analysis
Managing web-based channels
Personal Information
- Gender: Male
- Nationality: Turkish
- Marital Status: Unmarried
Timeline
Digital Marketing Manager
iDigital
04.2023 - Current
Digital Transformation Manager
Morpho Sleep
03.2022 - 08.2024
Digital Transformation Specialist
Peanut Digital
12.2019 - 03.2022
Technical Advisor
Royal Caribbean Turkey
11.2017 - 04.2019
Technical Advisor
Teleperformance Greece (Apple Support)
11.2017 - 04.2019
Software Developer
Web Application Developer
10.2016 - 12.2021
Robel Software
Kidzania
06.2016 - 08.2016
Bachelor of Arts - Management Information Systems
Yeditepe University
09.2013 - 6 2017
Technical High School Diploma - Electronics, Math and Science
Yeditepe University
09.2009 - 6 2013