CAGIL DENIZ CAN

- Developing, implementing, and assessing user acquisition campaigns across various sectors through performance UA channels like Smadex, Mintegral, and Unity Ads.

- Enhancing more than 50 campaigns by focusing on return on ad spend (ROAS) and lifetime value (LTV) calculations.

- Evaluating campaign data using mobile measurement partners (MMPs) such as Appsflyer to boost campaign effectiveness.

• Managing lead generation, and subscription based campaigns for a variety of products and clients
• Creating native advertising campaigns on Taboola, Outbrain and Yahoo for a US client to generate leads for the service industry (kitchen-bathroom renovation, gutter cleaning - Leaffilter)
• Implementation, scaling, and monitoring of a native advertising campaign for a paraphrasing tool (Quillbot)
• Setting up, scaling, and monitoring native advertising campaigns for an insurance affiliate in the UK (Leadsense)
• Setting up and running Google Search, Google Display, and Bing Search Ads for Getflix VPN in more than 50 countries
• Provided consultancy for multiple clients such as healthmatch, antivirusreviews, yesshh etc

• Responsible for BMW & MINI Cooper accounts, the agency's premium clients
• As Senior Campaign Manager, running lead generation&branding campaigns for BMW and MINI Cooper across multiple platforms, including Outbrain, Taboola, and Yahoo Verizon with 8 digit annual budgets
• Creating, scaling, and optimising display/native advertising campaigns for 25 European countries, collected leads, improved brands awareness and user engagement proven by the reports
• Attending international client calls, sharing reports, presenting campaign performance, asking for client feedback, resolving issues, and improving the quality of the campaigns
• Creating headlines, descriptions, designing creatives, and A/B testing all to improve campaign performance

• Running lead generation campaigns for our optician brand brillen.de with 1500 offline stores in DE, ES, IT, PL, AT, UK, and the US markets
• Responsible for running campaigns on native advertising networks and Google Display Ads with 8 digits annual budgets
• The creation of campaigns, the creation of content, the monitoring of traffic, and the scaling of the campaigns
• Researching and onboarding emerging networks, and direct publishers in addition to the existing traffic sources
• Advertising on several platforms such as Google Display Ads, Taboola, Outbrain, Plista, Zemanta, Xandr, Criteo, RTB House, Liquid M, Ad-Up Tech, Ströer, Twiago, MSN, MGID, and Yahoo Verizon DSPs

• Company Overview: Datafirst was a mobile user acquisition network focused on affiliate marketing business (CPI&CPA) for the mobile apps
• I was responsible to buy traffic through CPI and pop-under traffic networks such as Unity Ads, Leadbolt, Zeropark, PropellerAds, Adcash, Adsterra, PopAds, and some incentive networks such as App Samurai and Vungle
• Creating campaigns, scaling, optimising and monitoring to make them profitable, and trying to reach out client KPIs
• Running WW campaigns from the different verticals such as gaming, dating, utility apps, streaming, finance, insurance etc
• Creating landing pages via 3rd party LP designing tools
• Attending advertiser calls, presenting products, resolving issues, asking client feedback, offering solutions, and convincing to acquire prospects
• Datafirst was a mobile user acquisition network focused on affiliate marketing business (CPI&CPA) for the mobile apps

• Managing partnerships with mobile web, app, and streaming publishers to buy media and develop the media strategy
• Negotiating the terms, managing the payments, and convincing mobile web, and app publishers to join Freak Out's Mobile Ad Network
• Regularly negotiating with existing partners, and prospects in order to gain the inventory, negotiate ad placements, CPM prices, payment terms, and also make exclusive deals
• Delivering and validating tags, SDKs, APIs, video streaming tags, pass-back scripts and troubleshooting technical issues by interacting with internal teams

• Provided client service for premium clients such as Google Turkey, Facebook, Group M, UMWW, IPG, Starcom, Carat, P&G, Mercedes Benz, Deloitte, eBay, Taboola, AL Jazeera, and more
• Resolved all technical, or non-technical difficult problems of more than 50 difficult clients in Turkey, Israel and MENA region
• Onboarding, and regularly training clients about how to utilise complex digital analytics tools of comScore, or how to create a perfect media plan for reaching out to the right target audience
• ComScore digital analytics certified

• Company Overview: Nano Interactive was a retargeting company
• As a Sales Manager, I was responsible from the agencies and acquired mid-range and major agencies-brands in Istanbul
• Acquired premium brands such as Turkish Airlines, Sunexpress, P&G, Deichmann, Tchibo, Mediamarkt, Group M, Carat, Starcom, Havas, UMWW, Omnicom etc
• Closing the deals, providing reports to the clients, attending calls, F2F meetings
• Nano Interactive was a retargeting company

• Recruit new affiliate publisher partners, manage partner needs including deal negotiations, exclusive agreements, reporting, tracking, offer setup, tests, and general client support