BUSRA CEVIK
Social Media Manager
Istanbul
Summary
Social Media Manager with 6+ years of experience in content strategy, influencer marketing, community growth, and event promotion across gaming, esports, and tech industries. Immersed in gaming from childhood, I played on two competitive women’s esports teams during university, streamed regularly, and appeared on national TV as part of Turkey’s first esports family. Skilled in developing brand tone of voice, managing global partnerships with Binance, KuCoin, and BingX, and scaling communities from 2,000 to over 500,000 members through targeted campaigns. Experienced in organizing high-visibility events, including one where I hosted FIFA commentary with the President of Turkey, Recep Tayyip Erdoğan. Adept at delivering measurable results in fast-paced start-up environments, blending creativity with data-driven decision-making.
Overview
7
7
years of professional experience
6
6
Certifications
2
2
Languages
Work History
Social Media Manager
Gameness
01.2023 - 01.2025
- Developed and executed influencer marketing campaigns aligned with brand goals.
- Managed content strategy and tone of voice for Gameness and partner brands including Binance, KuCoin, and BingX.
- Created and scheduled high-impact social media content across Twitter, Discord, and other platforms to maximize engagement.
- Coordinated community events, giveaways, and partnership activations to boost brand visibility.
- Scaled the Gameness community from 2,000 to 500,000+ members through targeted campaigns, consistent posting, and audience engagement strategies.
- Led a successful collaboration with Binance, resulting in 7500 new verified users in just 3 days.
- Analyzed performance metrics and optimized content strategy to increase reach and engagement month-over-month.
Content Marketing Specialist & Social Media Manage
Ayze Event
01.2022 - 01.2023
- Managed sponsorship agreements and coordinated brand partnerships for gaming tournaments, competitions, and concerts.
- Created promotional content strategies to maximize event attendance and online engagement.
- Oversaw social media campaigns across multiple platforms, ensuring consistent brand messaging.
- Worked with influencers and partners to extend event reach and brand visibility.
Content Marketing Specialist
The Academys
01.2020 - 01.2022
- Produced esports content for over 100 international brands, aligning with brand KPIs and target audiences.
- Managed event promotion campaigns for partners such as Watsons Young Fest, KuCoin Cup, Gamer Arena Cup, Kupa Vestel, Codashop Global Series, Gencik Kupasi, Garena Free Fire, Tesfed, SET, Vodafone Free Fire, Papara, Incehesap.
- Developed creative campaign concepts and managed content calendars for multi-platform distribution.
- Coordinated influencer collaborations and event marketing assets to drive viewership and participation.
Social Media Manager
Turkan Celik
01.2018 - 01.2020
- Created and managed content calendars for multiple social media platforms.
- Developed influencer collaboration strategies to expand audience reach.
- Managed paid advertising campaigns using Facebook Business Manager.
- Produced monthly performance reports, tracking engagement, conversions, and campaign ROI.
- Built and maintained a loyal community through consistent, value-driven content.
Education
Archeology
Mimar Sinan University
01.2016
Skills
- Social Media Strategy & Management (Twitter, Instagram, TikTok, Discord)
- Content Creation & Scheduling
- Influencer Marketing & Partnership Management
- Community Growth & Engagement
- Tone of Voice & Brand Messaging
- Campaign Planning & Execution
- Paid Media Campaigns (Facebook Ads, Google Ads, TikTok Ads)
- Performance Tracking & Analytics (Google Analytics, Social Media Insights)
- Event Marketing & Promotions
- Multi-platform Content Optimization
Certification
Facebook and Instagram Advertising
Portfolio
Binance x Paycell x TON PUBG:Battlegrounds
While working at Gameness, I led a cross-user acquisition campaign through a tournament organized for Binance and Paycell. Our goal was to introduce crypto to gamers by encouraging them to open new Binance accounts, while also promoting Paycell to the crypto-native audience.
I was responsible for analyzing each brand’s tone of voice, creating tailored social media texts and content calendars, ensuring that all visuals aligned with brand guidelines, managing art and creative teams, and overseeing digital marketing and influencer partnerships.
This campaign marked a first in the industry it featured the first-ever crypto-sponsored tournament ad displayed in the PUBG game lobby. I managed the entire process end-to-end, from planning to execution. As a result, we helped Binance acquire over 10,000 new users through this campaign.
Click: https://www.instagram.com/reel/DBCM_yVt1fq/?igsh=MWc4c2RmeGh3ZTh1YQ%3D%3D
WATSONS GENÇLİK FESTİVALİ
While working as a Marketing Assistant at The Academys, I reached out to Watsons with a proposal on how they could connect with younger audiences through esports. As a result, we organized an interactive booth at the Watsons Youth Festival, featuring cosplayers who offered themed makeup sessions using Watsons products, alongside VR gaming experiences.
The booth drew significant attention and became one of the most popular at the event. I was responsible for managing the entire project from A to Z, from concept development and brand alignment to logistics and on-site execution.
Summary video: https://www.linkedin.com/posts/activity-6937396844192743424-y26k/?utm_source=social_share_send&utm_medium=member_desktop_web&rcm=ACoAAByo-2cBvBPiUdYr1pZq9y76AGjUJ8MLEOU
Portfolio link: https://www.canva.com/design/DAGstJ1iSrI/MTR7gTQ_gFhaarWr4JazZg/edit?utm_content=DAGstJ1iSrI&utm_campaign=designshare&utm_medium=link2&utm_source=sharebutton
Timeline
Social Media Manager
Gameness
01.2023 - 01.2025
Content Marketing Specialist & Social Media Manage
Ayze Event
01.2022 - 01.2023
Content Marketing Specialist
The Academys
01.2020 - 01.2022
Social Media Manager
Turkan Celik
01.2018 - 01.2020
Archeology
Mimar Sinan University