Burcu Burgazlı
Brand Manager | Marketing Strategy & Communications I
Istanbul
Summary
With over 10 years of experience in marketing, brand management, and communications, I have led award-winning campaigns that brought prestigious recognitions such as Kristal Elma, Felis, Brandverse, The One Awards, and ECHO Awards. I aim to add value to every project I’m involved in through strong communication skills, a strategic mindset, and a data-driven approach.
Overview
20
20
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
3
3
Languages
Work History
Brand Manager
Tatilsepeti
01.2023 - 07.2025
- Develop brand strategy and budget; design, implement, and report annual and seasonal communication plans
- Execute integrated campaigns across digital and traditional media including TV, cinema, radio, social media, and OOH
- Coordinate with creative agencies and production teams to produce visual and content materials
- Plan and execute promotional campaigns and product launches; evaluate performance based on KPIs
- Develop new revenue models through business partnerships and joint campaigns
- Create and manage CRM strategies (email, SMS, push notifications)
- Organize sponsorships, CSR, and PR projects
- Lead media relations, influencer collaborations, and press meetings
- Represent the brand in fairs, launches, and corporate events
- Conduct market research and competitive analysis to define strategic actions
Marketing Supervisor
Tatilsepeti
03.2021 - 12.2022
- Plan and manage marketing communication activities in line with brand strategy
- Lead operational execution of campaigns and special projects
- Collaborate with creative and media agencies for ATL/BTL content production and distribution
- Provide marketing support for category/channel-based sales campaigns
- Build CRM campaigns and content (email, SMS, push)
- Develop and execute communication strategies for social media campaigns
- Contribute to PR, sponsorship, and event processes
- Analyze campaign performance and generate strategic reports
Senior Marketing Specialist
Tatilsepeti
01.2019 - 03.2021
- Manage both online and offline marketing functions; offer innovative solutions to meet strategic goals
- Oversee social media accounts and advertising; develop target-driven campaigns to enhance brand awareness
- Plan and publish SEO-friendly website and blog content to boost organic traffic
- Design and send daily newsletters to improve customer engagement
- Create segmented SMS, mobile/web push messages using Euromessage, Emarsys, and Insider; report performance
- Coordinate sponsorship projects and develop performance-driven collaborations
- Lead the creative briefing process across all media; ensure visuals align with campaign goals
- Manage PR agency and implement strategic media communication plans
- Monitor daily budget and prepare monthly financial and performance reports
Marketing Specialist
Tatilsepeti
04.2015 - 01.2019
- Design and send newsletters with strategic content to reach target audiences effectively
- Create and publish creative content for social media to increase engagement and strengthen brand image
- Manage social media ads; optimize budgets to achieve maximum conversion rates
- Plan blog content, manage agency coordination, and publish content using CMS
- Lead creative briefing processes for all campaigns to ensure timely and high-quality project delivery
- Track sponsorship activities and assess collaborations to enhance brand value
- Manage PR agencies and strengthen media visibility through communication initiatives
Customer Service Specialist
Tatilsepeti
06.2012 - 04.2015
- Handle post-sale customer inquiries including cancellations, modifications, and complaints
- Resolve customer complaints with a solution-oriented approach
- Manage feedback received via social media and legal channels
- Suggest improvements to enhance customer experience
- Develop solution strategies to maintain brand reputation
Field Supervisor
KRD Group
10.2011 - 06.2012
- Supervise hotel promotion teams and plan field marketing operations
- Create and implement promotional strategies
- Maintain team motivation and conduct performance evaluations
- Build feedback systems to improve service quality
Overseas Education Consultant
World Wide Career
12.2009 - 12.2010
- Advise students on international education opportunities
- Manage applications for Work & Travel, language schools, and internship programs
- Guide students through visa and documentation procedures
- Plan accommodation and orientation processes
Junior Art Director (Internship)
Metro Travel
03.2006 - 09.2006
- Support creative projects with graphic and web design
- Produce visual materials and integrate them into campaigns
- Develop client-focused creative solutions
Banquet Assistant (Internship)
Çırağan Palace Hotel Kempinski
03.2005 - 09.2005
- Assist in operational preparations for banquet events
- Support guest satisfaction throughout events
Education
Public Relations & Advertising -
Anadolu University
01.2018 - 01.2020
School of Tourism & Hotel Management - Tourist Guiding
Marmara University
01.2007 - 01.2010
Travel Agency Services - undefined
Mehmet İhsan Mermerci Vocational High School for Tourism
Skills
- Insider
- Emarsys
- Euromessage
- Mailchimp
- Google Analytics
- Meta Business Suite
- Microsoft Office
- Somera
- Adobe Illustrator
- Adobe Photoshop
- Adobe Flash
- Canva
- Figma
- Digital Marketing
- Social Media Strategy
- Content Marketing
- Integrated Marketing
- Media Planning
- Campaign Management
- Brand Management
- Brand Development
- Marketing Strategy
- Team Management
- Affiliate Marketing
- Market Research
- Media Relations
Certification
Strategic Brand Management, Sabancı University, 2022
Personal Information
- Date of Birth: 10/02/89
- Driving License: Class B
Awards
- Brandverse Awards 2024, Social Brands Data Analytics, Bronze
- One Awards 2024, Integrated Marketing, Most Reputable Brand of the Year, Winner
- ECHO Awards 2024, Best in E-Commerce, Travel Category, Winner
- Uzakrota Travel Awards 2024, World’s Leading Hotel Reservation Platform, Winner
- Kristal Elma 2024, Corporate Image, Online Film, Winner
- Felis Awards 2024, Corporate Image, Film Felis, Winner
- One Awards 2023, Integrated Marketing, Most Reputable Brand of the Year, Winner
- Uzakrota Travel Awards 2023, World’s Leading Hotel Reservation Platform, Winner
- Brandverse Awards 2023, Addressable TV Usage, Silver
- One Awards 2022, Integrated Marketing, Most Reputable Brand of the Year, Winner
- Fast Company 2022, Best Customer Experience, Winner
- The Hammers Awards 2021, Great Results with Optimum Budget, Winner
- Rise of Brands, Emerging Tourism Brand of the Year, Winner
Timeline
Brand Manager
Tatilsepeti
01.2023 - 07.2025
Marketing Supervisor
Tatilsepeti
03.2021 - 12.2022
Senior Marketing Specialist
Tatilsepeti
01.2019 - 03.2021
Public Relations & Advertising -
Anadolu University
01.2018 - 01.2020
Marketing Specialist
Tatilsepeti
04.2015 - 01.2019
Customer Service Specialist
Tatilsepeti
06.2012 - 04.2015
Field Supervisor
KRD Group
10.2011 - 06.2012
Overseas Education Consultant
World Wide Career
12.2009 - 12.2010
School of Tourism & Hotel Management - Tourist Guiding
Marmara University
01.2007 - 01.2010
Junior Art Director (Internship)
Metro Travel
03.2006 - 09.2006
Banquet Assistant (Internship)
Çırağan Palace Hotel Kempinski
03.2005 - 09.2005
Travel Agency Services - undefined
Mehmet İhsan Mermerci Vocational High School for Tourism