Burcu Berk
Digital Marketer
İstanbul
Summary
With a robust background in digital marketing, extensive experience in sales growth, and a track record of successfully establishing new departments and business partnerships, I am confident in my ability to contribute effectively to your team.
During my tenure at Sigortam.net, I spearheaded digital marketing campaigns that consistently led to increased online sales by 144]% year over year. These achievements were made possible through strategic planning, innovative digital marketing strategies, and meticulous budget management. I am particularly proud of my role in establishing a new marketing department within the company, where I led a team of talented professionals to execute successful campaigns and initiatives.
One of my strengths is my ability to communicate effectively across multiple departments, ensuring alignment and collaboration toward common goals. I believe that effective communication is key to driving success in any organization, and my experience in fostering strong relationships between marketing, sales, operations, and other departments has consistently yielded positive results.
Additionally, I have a proven track record in team management, where I have mentored and developed high-performing teams that are adaptable to market changes and challenges. My focus on customer relations has also been instrumental in building and maintaining strong partnerships with clients, resulting in increased customer satisfaction and retention rates.
I am excited about the opportunity to bring my skills and experiences to the Consulate General of Canada in Istanbul and contribute to its continued growth and success. I look forward to the possibility of discussing how my background, skills, and enthusiasm can be aligned with the goals and vision of your team. Thank you for considering my application. I am available at your earliest convenience for an interview and can be reached at 0(534) 459 1859 or burcuberkster@gmail.com. Sincerely, Burcu Berk
Overview
15
15
years of professional experience
5
5
years of post-secondary education
8
8
Certifications
2
2
Languages
Work History
Real Estate Agent
Re/Max Doğuş
7 2022 - Current
- Working as a realtor at Re/Max.
- Negotiated favorable contract terms for clients, resulting in higher satisfaction rates and repeat business.
- Performed home evaluations and developed competitive market analysis for individual homes.
- Assisted first-time homebuyers in navigating the complex real estate process, guiding them from pre-approval to closing.
- Maintained up-to-date knowledge on local zoning regulations, providing valuable insights to both buyers and sellers throughout transactions.
- Collaborated with stakeholders to complete property sales and purchases.
- Collaborated with mortgage companies to accurately determine loan and mortgage options for clients.
- Advised clients on staging techniques to enhance property appearance and increase buyer interest during showings.
- Liaised between buyers and sellers to provide positive experiences for both parties.
- Conducted comprehensive market research to provide clients with accurate information on current trends and pricing strategies.
- Studied property listings, interviewed prospective clients, accompanied clients to properties and discussed condition of sales.
- Consistently stayed up-to-date on industry trends and best practices, attending professional development courses and seminars to better serve clients.
- Advertised client properties through websites, social media, and real estate guides.
- Established positive flow of communication with agents, clients, attorneys and personnel involved in closing transactions.
Performance Marketing Manager
Mobitek Marketing Group
11.2021 - 07.2022
- Managing and leading SEM team.
- Planned, created, tested and deployed system life cycle methodology to produce high quality systems to meet and exceed customer expectations.
- Established robust risk mitigation strategies to safeguard against potential operational challenges or disruptions.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Facilitated successful cross-functional collaborations for the completion of key projects, fostering strong working relationships among team members.
- Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within the industry sector.
- Assisted in organizing and overseeing assignments to drive operational excellence.
- Mentored junior team members for career advancement, fostering a pipeline of future leaders within the organization.
- Achieved departmental goals by developing and executing strategic plans and performance metrics.
- Accomplished multiple tasks within established timeframes.
- Maximized performance by monitoring daily activities and mentoring team members.
- Communicated clearly with employees, suppliers and stakeholders to keep everyone on same page and working toward established business goals.
- Developed and implemented business strategies to achieve business goals and stay competitive.
- Worked effectively in fast-paced environments.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Managed time efficiently in order to complete all tasks within deadlines.
- Proven ability to learn quickly and adapt to new situations.
- Developed strong organizational and communication skills through coursework and volunteer activities.
- Self-motivated, with a strong sense of personal responsibility.
- Developed and maintained courteous and effective working relationships.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Making the first communication with new customers and understanding their advertising expectations and KPIs
- Monitoring the performance of Google Ads and Facebook/Instagram ad campaigns optimized by each team member.
- Optimizing some critical customers ad accounts in-person.
- Planning monthly performance advertising budget plan for customers.
- Providing feedback to customers to improve their websites for user experience and developing A/B test scenarios if necessary.
- Understanding and interpreting website visitor data and preparing performance improvement suggestions.
- Developing ad campaign strategies to improve customers KPIs.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Increased conversion rates through A/B testing of website design elements and callstoaction.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Devised content strategy to effectively engage target audiences.
- Conducted market research to identify new opportunities and target markets.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
- Drove online sales growth by optimizing product listings and implementing promotional strategies on e-commerce platforms.
- Boosted brand awareness through the creation of engaging social media campaigns.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Reduced overall marketing costs by identifying areas of inefficiency and reallocating resources towards higher-impact initiatives.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
Digital Marketing
Sigma Group
06.2020 - 10.2021
- Collaborated with cross-functional teams to develop and implement market research strategies.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
- Utilized specialized software to capture and process data.
- Monitored online trends, conversations and innovations to optimize strategies.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- While initially 5 social media accounts were managed, it was increased to 12 in one year with the creation of systematic content planning.
- Tracking users' behavior with tools like Google Analytics, and Hotjar to reduce funnel losses.
- Deep know-how in CPC, CPA, and CPI optimization on AdWords campaigns.
- Planning monthly social media content, and giving feedback to the design team for creatives.
- Preparing monthly performance reports of social media accounts and website traffic.
- Following up with competitors, analyzing the market and making new strategic plans.
- Analyzing website traffic and looking for improvements to develop websites such as website speed.
- Planning A/B scenarios and publishing via Google Optimize.
- Following up and optimizing digital campaigns to reduce unit costs, and identifying cost-effective lead channels.
- Creating performance reports on Google Data Studio.
- Publishing weekly blog articles through WordPress and making basic improvements for SEO.
- Taking an active role during a mobile app publishing process
- Managing ASO, following up third-party tracking tools SDKs integration process such as Google Analytics, Firebase, UXCam, Amplitude and AppAnnie.
Freelance Digital Marketing and Strategy Consultant
Istanbul, Turkey
09.2019 - 03.2020
- Providing digital marketing and strategy consultancy to companies from various sectors.
- Achieved successful project outcomes by conducting comprehensive market research and competitive analysis.
- Boosted accountability and growth by enhancing processes based on performance reporting, benchmarks and objectives.
- Analyzed data to identify root causes of problems and recommend corrective actions.
- Prepared annual budgets with controls to prevent overages.
- Developed customized reports, summarizing and presenting data in visually appealing format.
- Created data models to support decision-making processes.
- Leveraged advanced analytics tools to uncover valuable insights from large datasets, guiding strategic recommendations.
- Built strong relationships with cross-functional teams, fostering a collaborative environment conducive to achieving project goals.
- Enhanced client satisfaction with detailed analyses of industry trends, challenges, and opportunities.
- Worked well in a team setting, providing support and guidance.
Digital Marketing Manager
Adım Adım Yayıncılık Yazılım Rek. San. Ve Tic. A.Ş.
09.2018 - 09.2019
- Planning annual digital marketing communication and social media strategy and budget allocation with prioritizing digital channels.(SEM/SEO, Facebook/Instagram, E-mail, SMS, Web Push, Influencer Marketing, A/B Tests)
- Measure, optimize and report on the performance of digital channels in accordance with KPIs.
- Analyzing data sets, designing statistical analysis using data management and reporting tools (Google Analytics, Google Data Studio, Google Ads and Instagram etc.)
- Working closely with third party agencies.
- Coordinating and executing technical implementations for each advertising platform and channel.
- Improving web site performance and conversion rate with A/B test scenarios to increase web sales
- Using Google Optimize for A/B tests.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Increased conversion rates through thorough A/B testing of website design elements and callstoaction.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Optimized email campaigns to increase open and click-through rates.
- Working closely with the IT team to web site development
- Familiar technical terms and requirements to improve web site performance.
- Tracking users' behavior with tools like Google Analytics, Hotjar to reduce funnel losses.
- Maintaining the understanding of latest digital opportunity and trends in consumer interaction and inspire the brand and broader marketing teams with those possibilities.
- Following the SEO and content strategy, working with the agency to identify key points in the user's journey.
- Measure and report performance of all digital marketing campaigns, and assess against goals (CR, ROI and Revenue)
- Planning monthly social media content plans, researching and deciding influencer marketing cooperations and following up their performance.
- Planning email and sms strategy within the scope of monthly communication plan.
- Preparing weekly/monthly reports through Data Studio.
- Developing adimadim.com/de web site for Europe market and planning all digital marketing strategy.
Senior Performance Marketing Expert
Sigortam.net, iLab Holding
11.2014 - 09.2018
- Preparing annual budget and KPI plan according to the brand strategy.
- Proved successful working within tight deadlines and a fast-paced environment.
- Paid attention to detail while completing assignments.
- Acted as a team leader in group projects, delegating tasks and providing feedback.
- Gained extensive knowledge in data entry, analysis and reporting.
- Used strong analytical and problem-solving skills to develop effective solutions for challenging situations.
- Organized and detail-oriented with a strong work ethic.
- Developing measurable goals and reporting progress to improve the conversion and revenue.
- Self-motivated, with a strong sense of personal responsibility.
- Cultivated interpersonal skills by building positive relationships with others.
- Managing and tracking of Google ads, Facebook ads, Affiliate marketing and Criteo plans.
- Measuring, optimizing and reporting all digital channels in line with the defined KPI's.
- Optimized campaigns according to monthly CPA and Conversion targets.
- Using Google Analytics Premium and in-house reporting tools for reporting and performance tracking.
- Deep know-how on CPA optimization on AdWords campaigns, Google Search and Display network, mobile strategy on AdWords, Google Analytics, YouTube, Google Trends.
- Searching for new digital channels and monitoring the latest trends in online marketing.
- Analyze conversion funnel/user journey and identify areas where new strategies can be implemented to reach the business goals.
- Planning new strategy according to sectoral, seasonal and competitive conditions.
- Get together with SEO, content editors and the IT team to exchange ideas on how to improve website.
- Planning campaign banners with the creative team.
- Working closely with third party agencies.
- Using a TV tracking tool to analyze the efficiency of channels and Tv programs
- Combining the results with web site conversions and telesales.
- Get together with other departments, such as BI, IT, Customer Relations and TeleSales team to clearly understand customer needs and improve new strategies.
- Preparing daily, weekly, monthly reports about channel performance using tools such as Google Analytics 360 and internal tools.
- Reporting directly to CMO, CEO and Managing Director.
Digital Marketing Expert
Zer A.Ş.
03.2012 - 11.2014
- Providing 360 degree marketing services such as Google Adwords account management, SEO, Social Media Marketing to all group companies.
- Managing AdWords accounts from various sector companies such as Arçelik, Beko, Avis, Otokoç, Setur and Bookinturkey.
- Planning and setting online advertising campaigns.
- Getting in touch with creative agency.
- Optimizing campaigns and reporting to brand managers.
- Considering KPI's, trend and strategic target while planning Google search, GDN, Youtube, Facebook, Foursquare, Linkedin and mobile media plans.
- Developed creative multimedia assets for use in digital advertising campaigns, driving increased click-through rates and conversions.
- Analyzed web analytics data to identify trends and optimize performance for improved user experience and conversion rates.
- Coordinated with design and media teams to develop high-quality creative assets.
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Utilized Google Analytics to track campaign success, making necessary adjustments for continuous improvement in ROI.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Developed innovative digital marketing strategies that aligned with overall business objectives and KPIs.
- Conducted market research to identify new opportunities and target markets.
- Planning an optimum media plan through the given campaign budget.
- Decided which media and advertising model would be more appropriate according to the results expected from the campaign's goal
- Creating media plans, in addition to Google search, GDN, Re-Marketing, Youtube, Facebook, Linkedin advertising and performance marketing such as mobile marketing planning are also available.
- Increasing the brand's market share, sales, and membership by doing campaign optimizations.
- Providing the right mediums to get more effective and quality traffic by analyzing and interpreting traffic sources in the Analytics account.
- Providing to increase ROI, by analyzing competitors when preparing media plans.
- Supporting SEO studies to take the right steps in the digital world.
- Sharing digital campaign details with the SEO team all operations supported.
- Brand's prestige management is provided by content organizing on social media channels like Google +, Youtube and Facebook.
- Providing conversions of the provision, reporting and interpretation of the products through Google Adwords and different online marketing tools.
- Distribution of the budget to the products in accordance with the company's strategy and the creation of new product segments on the web.
- Providing seasonal online marketing strategies.
- Determining the annual KPI and strategic target processes with the company's management team.
Digital Marketing Specialist
Koç.net.
02.2011 - 03.2012
- SEM and SEO services were given to group companies such as Arçelik, Avis, Budget, Otokoç, Birmot and some non-group companies by Kobiline department at Koc.net.
- Creating Google Adwords account structure, regulating ad text and keyword, optimizing and reporting the campaign results with the brand team
- Traffic sources analyzed through Analytics.
- Providing SEO work such as content regulation, changing URL structure, and backlink.
- Beside the SEM and SEO work, web hosting, domain sales, and technical assistance were given.
Adwords Account Manager
Leonardo Travel
09.2010 - 02.2011
- Providing to increase companies' profits.
- Entering into social media was allowed to increase market share.
- Providing to increase brand awareness by banner creation.
- Supported web site optimization.
- Monthly sales reports prepared by campaign optimization and goals have been identified, in accordance with the objectives of the company's profit increase.
Part Time Internship
Adanus Inc.
02.2010 - 05.2010
- Keyword research is done about the product or service searching for market research.
- URL research is done for these keywords
- URLs added to the database of website traffic.
- In addition, the site design was made using Photoshop.
- After the publication of the websites, traffic control was made and decided on continuity.
Long Term Digital Marketing Internship
Koç.net.
02.2009 - 05.2009
- Provided web hosting service to SME.
- Search Engine Optimization (SEO), keyword research studies was given to take advantage of the web.
- ADSL sales supported the sales team
- The dealers supported sales on behalf of Koc.net to make a profit.
Education
MIS - Management Information Systems -
Başkent University Faculty of Administrative Sciences
Ankara, Turkey 09.2004 - 05.2009
Skills
Marketing Strategies
Certification
Foreign Language - (English Course Completion Certificate), Zoni Language Centers, NY, USA, 06/18/2010
Specialities
Planning digital marketing channel strategies for group companies. Managing group companies social media accounts. Analyzing competitors, creating new strategies, searching digital marketing channels, preparing monthly reports. Analyzing website performance, planning and publishing A/B scenarios to improve website performance. Working closely with the Project Development and Design team. Knowledge of Google Ads, Google Analytics, Google Data Studio, Google Tag Manager, Search Console, Hotjar, Hootsuite, Buffer, SEO, ASO, Firebase, UXCam, Amplitude, AppAnnie, Google Optimize, social media planning and marketing.
Timeline
Performance Marketing Manager
Mobitek Marketing Group
11.2021 - 07.2022
Digital Marketing
Sigma Group
06.2020 - 10.2021
Freelance Digital Marketing and Strategy Consultant
Istanbul, Turkey
09.2019 - 03.2020
Digital Marketing Manager
Adım Adım Yayıncılık Yazılım Rek. San. Ve Tic. A.Ş.
09.2018 - 09.2019
Senior Performance Marketing Expert
Sigortam.net, iLab Holding
11.2014 - 09.2018
Digital Marketing Expert
Zer A.Ş.
03.2012 - 11.2014
Digital Marketing Specialist
Koç.net.
02.2011 - 03.2012
Adwords Account Manager
Leonardo Travel
09.2010 - 02.2011
Part Time Internship
Adanus Inc.
02.2010 - 05.2010
Long Term Digital Marketing Internship
Koç.net.
02.2009 - 05.2009
MIS - Management Information Systems -
Başkent University Faculty of Administrative Sciences
09.2004 - 05.2009
Real Estate Agent
Re/Max Doğuş
7 2022 - Current